大阪観光大学紀要 １６号（Ｐ）☆／５．中島
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- がんま こいたばし
- 7 years ago
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1 The Financial Strategy for Procuring the Construction Expense of Tokyo Disneyland Finding Sponsor Companies in Financial Difficulties NAKAJIMA Megumi How Oriental Land Corporation OLC gained construction expense of Tokyo Disneyland TDL? Huge theme parks need huge construction expense. OLC found sponsor companies to gain sponsorship fee. Sponsor companies have right to use Disney characters for commercial to make their corporate image better. After TDL opened, sponsor companies increased. Konosuke Matsushita and Matsushita Electric Industrial Co. became the first sponsor of OLC. Construction of Tokyo DisneylandFinancial Difficulty Sponsorship 1 TDL TDL TDL TDL 1 TDL TDL 1 TDL TDL TDL
2 ,200 TDL TDL 31 TDL , ,000 1, ,
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4 TDL PR 1, JAL TDL TDL 16 TDL PR TDL 5 4,000-5,000 TDL TDL km TDL TDL TDL TDL TDL 6 TDL TDL TDL 360
5 /10/ TDL TDL TDL 2, TDL EO 24 EO TDL TDL UNISYS 1100/ /200 POS TDL PR TDL TDL TDL ,000 m m
6 62 km TDL TDL TDL TDS TDS TDL TDL 30 TDS 20 TDL TDS 2 TDS TDS NTT TDS TDL TDS TDL TDS TDL TDS TDL TDL TDL 2 5 TDL TDL
7 ,800 m TDL TDL TDL TDLVIP TDL 100 TDL TDL TDL TDL VTR TDL 28 5 TDL TDL TDL PTA TDL 20 PR 4 18 TDL TDL
8 TDL TDL TDL TDL 50 VIP TDL , UCC
9 g TDS TDL TDS TDS TDL TDL 6 TDL 24 TDS TDL TDS 32 TDL NTT TDL TDS TDL 26 TDS TDL 1 TDL TDL , TDL 1981 TDL 3
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3 INNOVATE OLC 21 www.olc.co.jp OLC 1961983 1km 21 2 4 2 OLCOLC 1 1 3 4 5 7 Innovate OLC 21 9 CSR 15 16 18 19 21 22 22 8 23 24 31 51 52 1 Oriental Land Annual Report Oriental Land Annual Report 2 19 2533
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