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1 CSR2009 Toward Tomorrow's Internet Society

2 Contents Top Message p.40 CSR p.80 p.10 p.12 p.13 p.20 p.25 p.29 p.36 p.37 p.38

3 SoftBank Group CSR Report

4 2 SoftBank Group CSR Report 2009

5 2ANSWER SoftBank Group CSR Report

6 Top Message 4 SoftBank Group CSR Report 2009

7 SoftBank Group CSR Report

8 Yahoo! JAPAN 3% 9% 58% 9% 12% 26,730 9% SoftBank Group CSR Report 2009

9 CSR20084 CSR SoftBank Group CSR Report

10 CSR 2008 Q. A iphone TM 3G p.30 Q. A p.39 Q. Q. A A p.25 8 SoftBank Group CSR Report 2009

11 Q. A IR p.36 Q. A CSR p.37 Q. A NPO p.20 p.13 SoftBank Group CSR Report

12 10 GCO CCO GCOCCO e , SoftBank Group CSR Report 2009

13 e SoftBank Group CSR Report 2009 GCISO GCISO G-ISC e

14 3CSR Contents Focus p.13 p.17 p.18 p.19 Focus NPO p.20 p.23 p.24 Focus p.25 p.27 p SoftBank Group CSR Report 2009

15 NPO 2 NPO SoftBank Group CSR Report

16 SNS SoftBank Group CSR Report 2009

17 , NPO DVD DVD SoftBank Group CSR Report

18 JMEChttp://jmec01.org/ 2 NPONPOhttp://ace-npo.org/ 3 SNS NPO CSR 16 SoftBank Group CSR Report 2009

19 SoftBank 820Tfanfun.petit SoftBank 831T Yahoo! GPS BOOK SoftBank 820T 13,000GPS GPS SoftBank Group CSR Report

20 Yahoo! 1 Yahoo! ABC 5 Yahoo! ABC ABC Yahoo! T ABC Yahoo! SoftBank Group CSR Report 2009

21 Yahoo! JAPAN 20088URL 1 ID Yahoo! JAPAN ID Yahoo! Yahoo! JAPAN BB Yahoo! BBODNSpinNet Yahoo! JAPAN Web Speeeech! Speeeech! SoftBank Group CSR Report

22 NPO SoftBank Group CSR Report 2009

23 夢と志をもつ次世代を育む 元プロ野球選手が子どもたちを直接指導 ホークスジュニアアカデミー野球教室 NPO法人ホークスジュニアアカデミー は 法人 団体や 以上実施し 九州 沖縄 山口の各地を中心に 3万5,000 個人からのご支援に支えられ 福岡ソフトバンクホークス 人以上の子どもたちを直接指導しています 2009年 3月 の元プロ野球選手による野球教室や 球団キャラクター 末時点 園児から中学生までを対象に 年齢や経験に応 ハリー ハニー によるスポーツ教室をこれまでに450回 グリーンホーク 対象 中学生 福岡ソフトバンクホークスの元選手が チーム を訪問 選手 個々のレベルアップとチーム戦略 戦術の向上を指導します キャッチボールキャラバン 対象 小学3年生 福岡ソフトバンクホークスの元選手が 小学校 を訪問 キャ ッチボールやティーボールを通して楽しく野球を体験します イエローホーク 対象 園児 球団キャラクターが 保育園 幼稚園 を訪問 ダンスや投げ る 打つ 走るといった野球の基本動作を楽しく体験します じて様々な内容の野球教室を行っています レッドホーク 対象 小学4 6年生 福岡ソフトバンクホークスの元選手が 地域 を訪問 子ども たちに野球の基本的な技術向上の指導を行います ブルーホーク 対象 小学1 3年生 福岡ソフトバンクホークスの元選手と キャッチボールやテ ィーボールを通して 親子 で野球を楽しく体験します ホークスカップ 福岡Yahoo! JAPANドームで毎年開催される 中学硬式野球 大会 と 中学生軟式野球大会 合計約290チームが参加 SoftBank Group CSR Report

24 in BOX BOX NPO BOX 49Yahoo! JAPAN SoftBank Group CSR Report 2009

25 BB 2003 BB BB Yahoo! OK SoftBank Group CSR Report

26 NPO DO-IT Japan CSR SoftBank Group CSR Report 2009

27 SoftBank Group CSR Report

28 MD SoftBank Group CSR Report 2009

29 27 SoftBank Group CSR Report , WWF WWF N.Kawauchi

30 IDCIDC CO BB kW 50 BB CP MD1 IT IT IT 28 SoftBank Group CSR Report 2009

31 Contents Focus iphone 3G p.30 p.33 p.34 p.35 SoftBank Group CSR Report

32 iphone 3G iPhone 3G iphone 3G 30 SoftBank Group CSR Report 2009

33 08 14 AMD Award iphone 3G BCN AWARD 2009 BCN Best Product LAN 6 iphone 3G WEB iPhone 3G iphone 3G50 iphone 3G6 iphone 3G iphone 3G SoftBank Group CSR Report

34 SoftBank Group CSR Report 2009

35 3 Yahoo! BBCOPC Yahoo! BB % BB 2008 SoftBank Group CSR Report

36 SoftBank Group CSR Report 2009

37 e ,000 BB SoftBank Group CSR Report

38 37 IR IR IR IR SRIFTSE4Good SRI FTSE4Good Index SoftBank Group CSR Report 2009

39 37 SoftBank Group CSR Report 2009 CSR CSR8 IT Dee 550

40 Contents Focus p.39 p.42 p.43 p.44 p SoftBank Group CSR Report 2009

41 SoftBank Group CSR Report

42 Photo Album SoftBank Group CSR Report 2009

43 Festa Festa 1, Festa Festa de Festa1 de Festa 2 2 SoftBank Group CSR Report

44 BB SoftBank Group CSR Report 2009

45 43 SoftBank Group CSR Report p p p.45 NPOCCC

46 NPO 4 NPO NGO SoftBank Group CSR Report 2009

47 BB SoftBank Group CSR Report

48 MK AM XC MOiPhone 3G NT SS KF HT 46 SoftBank Group CSR Report 2009

49 NB ICT* * Information Communication Technology KKIT TC MA KY AY Customer Loyalty YK RSIR SoftBank Group CSR Report

50 48 SoftBank Group CSR Report 2009

51 BB IDC IDC CSR AppleAppleApple Inc.iPhone Apple Inc.iPhone iphone 3G CSR CSR SoftBank Group CSR Report

52 Copyright2009 SOFTBANK CORP. All Rights Reserved. Printed in Japan.

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