現代社会文化研究

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1 No An Election campaign devotedly reflects various aspects of the present society. Over the past forty years, the rapid development of communication technology, the rise of the TV has all affected Japanese political campaigns. The U.S. political campaign style has a great impact on Japanese political campaign. In the last half of the 1960's, Japanese political campaign advertising is changing both qualitatively and quantitatively. The purpose of this article is to focus on the change of political campaign advertising, the powerful media campaigns of the last half of the 1960's Japanese politics

2

3 No

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5 No

6

7 No

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9 No NHK

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11 No

12

13 No CM

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15 No NBC CBS NBC CBS JW CBS NIXON We want NIXON

16 telson NHK NHK2 2 4 NHK 4 4 NHK NHK

17 No

18

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