戦略的マーケティング フィリップ・コトラー
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- きみえ ふじがわ
- 9 years ago
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Transcription
1 (1)... 6 (2)... 7 (3)... 7 (4)... 7 (5)... 7 (6)... 7 (7)... 7 (8)... 8 (9) (1)...12 (2)...12 (3) (1)...14 (2)...14 (3)...15 (4)...15 (5) (1)...16
2 (2)...16 (3) (1)...17 (2) (1)...21 (2) (1)...22 (2)...23 (3)...23 (4)...23 (5) (1)...24 (2) (1)...25 (2)...26 (3)...26 (4)...26 (5) (1)...28 (2)
3 (3)...29 (4)...31 (5) (1)...31 (2)...31 (3) (1)...34 (2)...34 (3) Product...36 (1)...36 (2)...37 Price...37 Place...38 Promotion...39 (1)...40 (2)...41 (3)...41 (4)...42 (5) (1)...47 (2)...48 (3)...48 (4)...48 (5)
4 (6)...48 (7) (1)...50 (2)...51 (3) (1)...52 (2) (1)...54 (2)...54 (3)...54 (4)...55 (5)...56 (6)...56 (7)...57 (8) (1)...60 (2)...61 (3)...61 (4)...63 (5)
5 (1)...66 (2)...66 (3)
6 (1) 6
7 (2) (3) (4) (5) (6) (7) 7
8 (8) (9) 8
9 9
10 10
11 11
12 (1) (2) (1) 12
13 (2) 13
14 (3) (3) (1) (2) 14
15 (3) (4) (5) 15
16 (1) (2) (1) 16
17 (2) (3) (3) (1) 17
18 (2) 18
19 19
20 20
21 (1) (2) 21
22 (1) 22
23 (2) (3) (4) (5) 23
24 (1) (2) 24
25 (1) 25
26 (2) (3) (4) (5) 26
27 27
28 (1) 28
29 (2) (3) 29
30 S.O.SSave Our Society E 30
31 (4) (5) Customer, Collaborator, Competitor (1) (Occupants) (Objects) (Objectives) Organizations Operations Occasions Outlets (2) 31
32 (3) 32
33 33
34 (1) CEO (2) (3) 34
35
36 P P: Politics Public opinion (Product) Customer value (Price) (Cost to the Customer) (Place) (Convenience) Promotion (Communication) Product (1) 36
37 (2) Price 37
38 ( ) Place 38
39 Promotion PR 39
40 POP AV (1) (awareness) (interest) (desire) (action) (AIDA) 40
41 (money) (measurement) (2) (3) 41
42 (4) 42
43 (5) Vice-President of Communication 43
44 44
45 STP 45
46 AIDA Attention Interest Desire Action A I D A SPIN 46
47 CAC: Customer Acquisition Cost CLP: Customer Lifetime Profit (1) 47
48 (2) (3) (4) (5) (6) 48
49 (7) 49
50 (1) 50
51 (2) (3) 51
52 (1) (2) 52
53 53
54 (1) (2) (3) 54
55 (4) 55
56 (5) IBM (6) 56
57 (7) (8) 57
58 58
59 59
60 (1) OT SW 60
61 (2) (3) 61
62 62
63 (4) (5) 63
64 64
65 65
66 10 (1) (2) 66
67 (3) 67
68 68
69 11 69
70 TPN GE 70
71 FAQ(Frequently Asked Questions) UPS TV 71
72 72
73 73
74 74
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