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12 Ibid Ibid Ibid22 13 Ibid26 14 Ibid30 15 Ibid Ibid Ibid Ibid Ibid Journal of Retailing Advertisings Hidden EffectsManufacturers Advertising and Retail Pricing Principles of Marketing 1958 Journal of Marketing
13 1995 Journal of Retailing Journal of Business Research Interbrand ChoiceStrategyand Bilateral Market Power 1996 Journal of Retailing Journal of Retailing Product PolicyConceptsMethodsand Strategy
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