IT ECOM 10 BtoB BtoC( ) BtoB BtoC 2002 5 2007 BtoB BtoG e BtoC EC 538 3,332 103 51 / 52 BtoBBtoC BtoB
BtoC Web
1.... 1 1.1.... 1 1.2.... 2 1.2.1.... 2 1.2.2. BtoB... 2 1.2.3. BtoC... 4 1.3.... 6 1.3.1.... 6 1.4. BtoB... 7 1.4.1. BtoB... 7 1.4.2. BtoB... 8 1.4.3. BtoB... 10 1.5. BtoC... 10 1.5.1. BtoC... 10 1.5.2. BtoC...11 1.5.3. BtoC... 12 1.5.4.... 13 2.... 19 2.1. BtoB... 19 2.2. BtoB... 22 2.3. BtoC... 24 2.4. BtoC... 28 3. BtoB... 33 3.1.... 33 3.1.1.... 33 3.1.2. 2002... 34
3.1.3.... 35 3.2.... 36 3.2.1.... 36 3.2.2. 2002... 37 3.2.3.... 38 3.3.... 39 3.3.1.... 39 3.3.2. 2002... 40 3.3.3.... 41 3.4.... 42 3.4.1.... 42 3.4.2. 2002... 43 3.4.3.... 44 3.5.... 45 3.5.1.... 45 3.5.2. 2002... 46 3.5.3.... 47 3.6.... 49 3.6.1.... 49 3.6.2. 2002... 50 3.6.3.... 51 3.7.... 53 3.7.1.... 53 3.7.2. 2002... 54 3.7.3.... 55 3.8.... 57 3.8.1.... 57 3.8.2. 2002... 58 3.8.3.... 60 3.9.... 62
3.9.1.... 62 3.9.2. 2002... 63 3.9.3.... 63 3.10.... 64 3.10.1.... 64 3.10.2. 2002... 65 3.10.3.... 65 3.11.... 66 3.11.1.... 66 3.11.2. 2002... 67 3.11.3.... 68 3.12.... 69 3.12.1.... 69 3.12.2. 2002... 70 3.12.3.... 72 3.13.... 74 3.13.1.... 74 3.13.2. 2002... 75 3.13.3.... 75 3.14.... 77 3.14.1.... 77 3.14.2. 2002... 79 3.14.3.... 80 3.15.... 82 3.15.1.... 82 3.15.2. 2002... 83 3.15.3.... 84 3.16. e... 85 3.16.1. e... 85 3.16.2. e 2002... 86
3.16.3. e... 87 3.17. BtoG... 88 4. BtoC... 91 4.1. PC... 91 4.1.1. PC... 91 4.1.2. PC 2002... 91 4.1.3. PC... 92 4.2.... 94 4.2.1.... 94 4.2.2. 2002... 95 4.2.3.... 97 4.3.... 100 4.3.1.... 100 4.3.2. 2002... 100 4.3.3.... 102 4.4.... 103 4.4.1.... 103 4.4.2. 2002... 104 4.4.3.... 106 4.5.... 108 4.5.1.... 108 4.5.2. 2002... 108 4.5.3.... 109 4.6....110 4.6.1....110 4.6.2. 2002...111 4.6.3....112 4.7....113 4.7.1....113 4.7.2. 2002...113
4.7.3....114 4.8....115 4.8.1....115 4.8.2. 2002...116 4.8.3....117 4.9....118 4.9.1....118 4.9.2. 2002...119 4.9.3....119 4.10.... 121 4.10.1.... 121 4.10.2. 2002... 122 4.10.3.... 123 4.11.... 124 4.11.1.... 124 4.11.2. 2002... 125 4.11.3.... 126 4.12.... 128 4.12.1.... 128 4.12.2. 2002... 129 4.12.3.... 130 5.... 132 5.1. BtoB... 132 5.1.1. BtoB BtoB... 132 5.1.2. BtoB BtoB... 141 5.2. BtoC... 150 5.2.1. BtoCWeb... 150 5.3.... 154
1. 1.1. 10 BtoB BtoC 2002 2007 2002 10 2003 ECOM 1999 ECOM2000 12 ECOM 2001 13 ECOMNTT 2002 1
1.2. 1.2.1. BtoC *1 *2 *3 *1 TCPIP VPN IP *2 *3 *1 *2 *3 *1 TCPIP VPN IP *2 *3 EC BtoC *1 *2 *3 *1 TCPIP VPN IP *2 *3 *1 *2 *3 *1 TCPIP VPN IP *2 *3 EC 1-1 1.2.2. BtoB BtoB TCP/IP 2
VPNIP TCP/IP EDI N EDI e e M:N( ) 1:N( ) N:1( ) M:N( ) 1:N( ) N:1( ) 1-2 e BtoB BtoB e 3
EC EC BtoB BtoC 1.2.3. BtoC BtoC CtoC BtoC BtoC PC STB 500kbps ISDN 500kbps CATVADSL 4
LAN PHS PDA PC PC ISP PC PSTN ISDN ADSL CATV D-STB ISP HTML HTML chtml HDML MML etc. chtml HDML MML etc. PDA PC PDA ISP PC PSTN ISDN ADSL CATV D-STB ISP HTML HTML chtml HDML MML etc. chtml HDML MML etc. PDA PC PDA 1-3 BtoC BtoC 5
BtoC EC EC BtoC BtoC 1.3. 1.3.1. 2002 BtoB 2003 2 3 5,000 BtoB BtoB 5,000 BtoB 1,752 BtoB 1,417 3,169 302 17.2% 224 15.8% 526 16.6% 114 BtoC 2003 2 3 BtoC 6
EC 120 EC EC 120 111 12 10.8% BtoBBtoC 35 BtoCWeb 2003 2 Web 3,332 1.4. BtoB 1.4.1. BtoB 15 7
1-1 BtoB 1.4.2. BtoB 2002 EC EC TCP/IP 8
EC EC BtoB EC BtoB EC = EC EC EC EC EC EC EC BtoB 9
BtoB EC emp SNA 7 15 EC EC EC EC EC 1-4 BtoB 1.4.3. BtoB EC EC EC EC EC EC EC 1.5. BtoC 1.5.1. BtoC BtoC 12 10
1-2 1.5.2. BtoC 2002 BtoC PC EC EC EC EC BtoCEC 11
EC EC EC EC EC 1.5.3. BtoC 2003 BtoC EC 12
BtoC EC EC 1-5BtoC 2007 EC EC EC EC EC 1.5.4. BtoC 13
e-japan BtoC BtoC BtoC B2C MtoM) PC MMK ATM IC 1. 1. 2. 2. MtoM) PC MMK ATM IC 1. 1. 2. 2. 1-6 14
BtoC Web BtoC 15
IPv6 RFID BtoC RFID ID ID BluetoothIrDA One2One IC CVS 2007 BtoC 25 16
1-3 (2007 ) 20% 55% 30% 50% 50% 50% 50% 30% 35% 17
40% IC Web 40% IC 50% 2002 2007 RFID 2006 2006 1-4 20022007 18
2. 2.1. BtoB 2002 BtoB 46 3,070 6.99 2001 1.4 36 BtoB BtoB 2002 19.8 17.3 80 EDI TCP/IP BtoB EC 130 BtoB EC 9.90 5.58 EC TCP/IP EDI EC EDI 19
TCP/IP TCP/IP Web Web Banking 2002 TCP/IP EDI TCP/IP 2-1BtoB 20
2-22002 BtoB 46 3,070 e 2002 e 4 7,170 BtoB TCP/IP e- e- 2002 e- 1999 2000 e- e- e- e- 2002 21
2.2. BtoB 2007 BtoB 125 7,200 EC 18.0 BtoB TCP/IP VAN EDI TCP/IP e 46.3 2-3BtoB 2-4BtoB 22
2-5BtoB e 2007 e 9 8,100 e 23
2-62007 BtoB 125 7,200 2.3. BtoC 2002 BtoC 2001 1 4,840 80 2 6,850 2002 BtoC EC 1% 2001 6,100 BtoC 24% 5,770 21% 10% 2001 24
2001 EC EC Web 2001 2002 25
2-7 2002 BtoC 6,850 2-1 BtoC 26
2002 3,210 BtoC 12 2001 1,205 2.7 40 2-8 2002 3,210 27
2-2 BtoC 2.4. BtoC 2007 12 3,000 2002 364.5% 2007 2002 45% 33% 10% 18 4% 8% PC 4% 2-9BtoB 2-10BtoB 28
2-11 2007 BtoC 12 3,000 2-12 BtoC 29
2007 1 7,760 2 2002 41 40 21 29 2-13 2007 2007 BtoC 2 9,400 BtoC 2007 12 3,000 24 9 30
2-14 PDA ekiosk IrMC IC Bluetooth RFID NW Fixed- PSTN ADSL FTTH PDA ekiosk IrMC IC Bluetooth RFID NW Fixed- PSTN ADSL FTTH 2-15 31
32
3. BtoB 3.1. 3.1.1. 2002 BtoB 2,200 0.40% EC 17 EC 2 0.40 EC e 50 100 1535%EC 1 EC 2% 2002 BtoB 2001 8,170 73% 2002 1 1,700 2002 BtoB BtoB BtoB EDI TCP/IP EDI EDI TCP/IP EDI BtoB 3-1 BtoB 33
3.1.2. 2002 BtoB TCP/IP EDI EDI TCP/IP EDI 1 e EDI 2002 TCP/IP EDI 34
e e 3.1.3. BtoB 2007 5,700 0.9% BtoB BtoB TCP/IP BtoB BtoB 1 BtoB JAN 13 GTIN14 35
3-2 BtoB 3-1 BtoB 3-2 BtoB 3.2. 3.2.1. 2002 BtoB 1 5,380 4.18% EC 28%EC 15% EC 4.18%8,250 7,100 36
40% EC 10% EC 4.2% EDI TCP/IP 3-3 BtoB 3.2.2. 2002 EDI TCP/IP EDI TCP/IP EDI IT EDI TCP/IP CPFR Collaborative Planning Forecasting and 37
Replenishment EDI EDI TCP/IP EDI EDI TCP/IP EDI 3.2.3. GCIGlobal Commerce Initiative 2005 IT IT 38
EDI 2001 TCP/IP EDI EDI TCP/IP EDI TCP/IP EDI TCP/IP 3-4 BtoB 3-3 BtoB 3-4 BtoB 3.3. 3.3.1. 2002 BtoB 9,500 1.65% 39
EC 29 EC EC 1.65 EC 20 EDI EC 510 EC EC EDI TCP/IP EDI TCP/IP EDI 2002 2001 BtoB 4,570 2 EDI TCP/IP EDI 3-5 BtoB 3.3.2. 2002 EDI 80 40
TCP/IP EDI EDI EDI TCP/IP BtoB MRO TCP/IP EDI EDI TCP/IP 3.3.3. BtoB 2007 7 7,800 12.6% EDI TCP/IP EDI TCP/IP TCP/IP EDI XML EDI 41
TCP/IP 2007 3-6 BtoB 3-5 BtoB 3-6 BtoB 3.4. 3.4.1. 2002 BtoB 1,200 42
3.01% EC 26%EC 12% EC 3.01% BtoB 1 1,200 EC EC 100% EC 80% TCP/IP EDI 3% 3-7 BtoB 3.4.2. 2002 EDI 1970 EDI TCP/IP EDI EDI EDI EDI TCP/IP EDI EDI 43
e 2003 2 2003 5 e e- 3.4.3. EDI EDI 2003 EDI EDI EDI TCP/IP EDI SCM POSCO 44
IT 3-8 BtoB 3-7BtoB 3-8BtoB 3.5. 3.5.1. 2002 BtoB 3 80 5.58% 45
EC 37 EC 15 EC 5.58 EC EC 40~70 60% EC EDI EC TCP/IP EC EC 15% 2001 2002 2002 EDI TCP/IP EDI TCP/IP EDI 3-9 BtoB 3.5.2. 2002 TCP/IP EDI 46
90 EDI EDI TCP/IP EDI e EDI e TCP/IP EDI BtoB TCP/IP EDI TCP/IP SCM SCM IT TCP/IP SCM SCM TCP/IP 3.5.3. BtoB 2007 8 9,800 47
15.3% EDI TCP/IP TCP/IP TCP/IP EDI FAX 3-10 BtoB 30,080 36,900 46,100 57,900 72,800 89,800 5.58% 6.8% 8.4% 10.2% 12.5% 15.3% 48
3-9 BtoB 3-10 BtoB 3.6. 3.6.1. 2002 BtoB 19 7,730 32.12% EC 46 EC 69 EC 32.12 EC EDI TCP/IP EDI 80 90 EC 30 EC 69 1998 Web 49
EDI TCP/IP TCP/IP BtoB 2001 2002 TCP/IP 3-11 BtoB 3.6.2. 2002 2002 TCP/IP TCP/IP TCP/IP SCM EDI JEITA 50
TCP/IP TCP/IP EDI FAX 3.6.3. BtoB 2007 35 6,800 53.3% 2002 1.8 SCM SCM TCP/IP TCP/IP 2002 TCP/IP EDI TCP/IP EDI 51
EDI TCP/IP TCP/IP EDI TCP/IP EDI EDI TCP/IP TCP/IP EDI 3-12 BtoB 32.12% 37.1% 42.4% 46.8% 50.4% 53.3% 52
3-11 BtoB 3-12 BtoB 3.7. 3.7.1. 2002 BtoB 17 2,540 39.46% BtoB 1 BtoB 8.8 2001 EDI EDI TCP/IP BtoB 2.5 53
BtoB 2001 3 9 3-13 BtoB 3.7.2. 2002 2002 TCP/IP 1990 TNS-S TDCnet IMPACT ANSER Net23 JNX 2000 10 JNX TCP/IP VAN IPVPN 54
2002 JNX TCP/IP JNX 2002 ANX TCP/IP 1 SCM TCP/IP EDI 3.7.3. BtoB 2007 25 3,100 53.2% BtoB JNX TCP/IP EDI TCP/IP EDI EDI TCP/IP EDI TCP/IP EDI 55
IPVPN EDI TCP/IP EDI TCP/IP EDI TCP/IP EDI 2002 3-14 BtoB 56
3-13 BtoB 3-14 BtoB 3.8. 3.8.1. 2002 BtoB 5,350 0.57% EC 30% EC EDI 57
TCP/IP EC 2002 BtoB 5,350 3,800 40 CALS/EC 3-15 BtoB 3.8.2. 2002 CI-NET EDI CALS/EC CALS/EC 2010 CALS/EC 58
EDI e CI-NET CI-NET EDI CI-NET LiteS EDI CI-NET ASP Web Web-EDI ASP ADSL CI-NET Web-EDI 2001 IT e e e 59
e 25% e e 20 e CALS/EC 2002 2200 2002 CALS/EC 2010 CALS/EC 3.8.3. BtoB 2007 14 7,500 18.6% 10% CI-NET ASP CALS/EC IT EC EC 60
EC 3-16 BtoB 61
3-15 BtoB 3-16 BtoB 3.9. 3.9.1. 2002 BtoB 1,970 1.12% EC 30%EC 4% EC 1.12% 1,340 EC 10% EC 10% EC 1.12% 62
3-17 BtoB 3.9.2. 2002 1997 2001 EC EC 3.9.3. FAX FAX 63
EDI TCP/IP EDI TCP/IP 3-18 BtoB 3-17 BtoB 3-18 BtoB 3.10. 3.10.1. 2002 64
3-19 BtoB 3.10.2. 2002 13 3.10.3. 3-20 BtoB 65
3-19 BtoB 3-20 BtoB 3.11. 3.11.1. 2002 BtoB 40 0.01% TCP/IP EDI TCP/IP BtoB Web-Banking 66
10 10 3-21 BtoB 3.11.2. 2002 EDI Electric Banking TCP/IP TCP/IP EDI EDI EDI TCP/IP EDI Web-Banking EDI 67
EC e EC e EC 3.11.3. BtoB 2007 1,090 0.3% EDI TCP/IP EDI Web Banking TCP/IP WebBanking EC 68
TCP/IP WebBanking TCP/IP 3-22 BtoB 3-21 BtoB 3-22 BtoB 3.12. 3.12.1. 2002 BtoB 5,600 2.20% 69
BtoB EC BtoB 520 EC 1.5 EC 8.6 EC 26.7 2.3 BtoB 5,080 EC e 100 7 10 EDI TCP/IP EC 26.7% 2002 BtoB 5,500 1.8% 2002 9,900 1.3% BtoB FAX 3-23 BtoB 3.12.2. 2002 2002 70
2.8 1.3 BtoC EDI 100 EC 2 30 EDI NACCSTEDI () () 100 BtoC BtoC 3PL BtoB 3PL 9.11 BtoB e 150-200% 71
BtoB 80 BtoB BtoB EDI EDI BtoB BtoB BtoB BtoB EDI FAX BtoB 3.12.3. BtoB 2007 4 9,300 17.5% BtoC 3PL BtoB BtoB 72
2003 7 2006 100% 9 62 XML () () BtoB 2003 2004 () XML Travel XML 2003 8 2004 BtoB 2004 2003 SARS BtoB 73
3-24 BtoB 3-23 BtoB 3-24 BtoB 3.13. 3.13.1. 2002 BtoB 0.3 0.0003% BtoB BtoB ISP 74
2002 BtoB 130 EC 130 BtoB 0.3 3-25 BtoB 3.13.2. 2002 BtoB BtoB ISP BtoB BtoC 3.13.3. BtoB 75
BtoB BtoB 2006 50 BtoB ISP BtoB 2005 3-26 BtoB 76
3-25 BtoB 3-26 BtoB 3.14. 3.14.1. 2002 BtoB 9,300 9.90% 3,700 5,600 1,900 EC 21.3%EC 46.6% 9.9% EC 100% 53% EC 3,840 77
110%EC EC 46.6% 2002 e 2002 BtoB 3,840 242.2% 2002 5,900 157.6% 180 3,700 3,500 1.3% EDI 3-27 BtoB 78
3.14.2. 2002 BtoB TCP/IP BtoB 30 EDI FAX Web-EDI BtoB CD-ROM 2 3 BtoB BtoC CD-ROM BtoB 79
Web-EDI 30 Try and Buy 3.14.3. BtoB 2007 2 3,100 BtoB 22.2% BtoB 100% BtoB ASPAMO BPO 80
ASP IT IT 2006 BtoB BtoB BtoB BtoB BtoB BtoB BtoB 3 3-28 BtoB 81
3-27 BtoB 3-28 BtoB 3.15. 3.15.1. 2002 BtoB 2,180 0.20% / / / 2001 BtoB 260 8.5 2002 5.5 EDI TCP/IP EDI TCP/IP 82
1,960 200 10 3-29 BtoB 3.15.2. 2002 2001 BtoB 2002 10 EDI EDI EDI TCP/IP EDI Web 83
3.15.3. BtoB 2007 7,300 0.6% EDI TCP/IP EDI 2002 Web Web e- 3-30 BtoB 84
3-29 BtoB 3-30 BtoB 3.16. e 3.16.1. e e 2002 e 4 7,170 e e e e BtoB e e BtoB 2001 7,000 20 e e 85
3-31 e 3.16.2. e 2002 1999 2000 e 2001 2002 e e 2002 e e 2002 e 86
3.16.3. e e 2007 9 8,100 2006 2005 e e e e e e e 87
3-32 e 3-31e 3.17. BtoG BtoG 2001 10 2002 2001 2002 96 e-japan 2003 88
2003 2010 CALS/EC 2004 2007 2010 3-33 BtoG 3-32 BtoG 89
(500) (200) (200) (900) (2,800) (300) (120,300) (100) (50) (800) (200) 3-33 BtoG 90
4. BtoC 4.1. PC 4.1.1. PC PC ( ) 2001 1,470 2002 PC 1,970 15.47 1,100 PC 500 370 4-1PC BtoC 4.1.2. PC 2002 PC EC 15.47BtoC EC EC BTOBuilt to Order PC BTO PC BTO PC 91
PC 2001 PC PC PDA 2002 BtoC 50 BtoC 4.1.3. PC PC PC PC PC 92
BTO BTO BTO BTO EC PC 2007 BtoC 150 25 42 BtoC 2002 4-2PC BtoC 93
4-1PC 4-2PC BtoC BtoC 4.2. 4.2.1. BtoC EC 2001 1,190 2002 2,650 1.87 1,150 1,500 4-3 BtoC 94
4.2.2. 2002 Web 2002 JR 2002 7 JR Travel 2002 JR 11 JR e5489 95
2002 70 21 2002 10 215 2002 30 JTB 24 JTB 2002 300 96
2002 BtoC 15 400 1520 4.2.3. ASP 97
2007 BtoC 28 66 5,000 QR 2003 505i QVGA 2002 J-Phone T-08 QVGA PDA au cdma2000 1x cdmaone J-Phone W-CDMA 2003 QR 2002 J-Phone PC 98
4-4 BtoC 4-3 BtoC 4-4 BtoC 99
4.3. 4.3.1. DVD PC 2001 1,090 2002 1,920 1.63% 4-5 BtoC 4.3.2. 2002 IR 2002 15 EC DVD DVD DVD 100
DVD Amazon ADSL 2002 BtoC 68 1,300 1,200 100 DVD 600 800 90 140 JavaTM 20 101
4.3.3. 2003 au EV-DO NTT FOMA ADSL PC NTT 2002 IC IC 2007 BtoC EC 8.4% G 24 3,800 BtoC 2002 68 31 2,000 600 800 20 34 29 300 DVD 100 34 27 64 au 102
JavaTM 4-6 BtoC 4-5 BtoC 4-6 BtoC 4.4. 4.4.1. CD 2001 340 2002 620 103
1.97 4-7 BtoC 4.4.2. 2002 2002 2001 2002 11 CD Amazon 30 CtoC 104
PDA 2002 47 2002 2002 PDA PDA CD CD CD EC CD @Music bitmusic 2002 210 ~ 105
2002 BtoC 24 150 4.4.3. EC PDA AV 106
2007 BtoC 26 1,000 EC 2003 cdma2000 1x EV-DO 2005 HSDPAHigh Speed Data Packet Access 4-8 CDBtoC 4-7CD BtoC 4-8CD BtoC 107
4.5. 4.5.1. 2002 1,330 0.79% 590 740 4-9 BtoC 4.5.2. 2002 24 50% EC EC 108
2002 BtoC %100 2002 QR J-Phone J-SH52 J-SH09 4.5.3. TV 2007 BtoC 23 1,200 64 109
4-10BtoC 4-9 BtoC 4-10 BtoC 4.6. 4.6.1. 2002 110
EC 1,300 EC 0.29% 230 1,070 4-11 BtoC 4.6.2. 2002 EC EC 2002 FAX 2002 BtoC 11%140 111
4.6.3. 2007 6,200 2007 BtoC 26 1,600 63 4-12 BtoC 4-11 BtoC 4-12 BtoC 112
4.7. 4.7.1. 2002 1,090 EC 0.78% 400 690 4-13 BtoC 4.7.2. 2002 2002 MUJI.net 2002 BtoC 19 210 2002 113
140 IR 21 2002 97 OL 4.7.3. 2002 TV TV 2007 1 1 2007 BtoC 19 1,500 2004 Java CM 114
4-14 BtoC 4-13 BtoC 4-14 BtoC 4.8. 4.8.1. 2001 3,470 2002 5,770 4.70 5,580 190 115
4-15 BtoC 4.8.2. 2002 Web Web ewoman 2002 11 Web 2002 1500 22 Web 2002 BtoC 150 116
Phone to Web Web 4.8.3. 3D 2002 G-BOOK 2007 BtoC 430 W-CMDA 117
4-16 BtoC 4-15 BtoC 4-16 BtoC 4.9. 4.9.1. 2002 6,100 1.45 4-17 BtoC 118
4.9.2. 2002 14 1,008 20% 360 2002 BtoC 160 Web Web 4.9.3. 2007 119
3D 2007 BtoC 460 4-18 BtoC 120
4-17 BtoC 4-18 BtoC 4.10. 4.10.1. AV 2002 1,390 0.67% AV 630 760 4-19 BtoC 121
4.10.2. 2002 AV PS 2002 10% 2002 BtoC 11 150 138 7,000 3,000 122
4.10.3. AV EC 2007 2007 BtoC 11 770 39 4-20 BtoC 123
4-19 BtoC 4-20 BtoC 4.11. 4.11.1. 2001 630 2002 1,160 1.17 80 430 650 4-21 BtoC 124
4.11.2. 2002 2002 100 2001 60 24 1 ATM 2002 2001 67 2002 60 DLJ SFG 9 10 11 DLJ 125
2002 BtoC 100 14 14 1.7 1.1 Java Java PC 4.11.3. ATM EC 24 126
2007 BtoC 350 BtoC 2002 BtoC IC UIMUniversal Identification Module IC POS Bluetooth IC ATM POS 127
4-22 BtoC 4-21 BtoC 4-22 BtoC 4.12. 4.12.1. 2001 700 2002 1,550 0.21 128
4-23 BtoC 4.12.2. 2002 DSL 2002 12 500 2002 BtoC 19 300 100300 10 129
4.12.3. e 2002 2007 BtoC 25 1,500 m-learning 4-24 BtoC 130
4-23 BtoC 4-24 BtoC 131
5. 5.1. BtoB 5.1.1. BtoB BtoB 33 5-1 132
300 76% 100 5-2 5-3 133
100 70% 100 499 25% 500 22% 5-4 2002 5-5 2002 134
66.7% 610% 5-6 135
34.8% 1.5 5-7 136
37.1% 21.9% 5-8 137
47.3% 5-9 138
5-10 139
30.4% 28.1% 8.9% 5-11 140
5.1.2. BtoB BtoB 36 5-12 141
300 77% 10 49 25% 1 500 5-13 5-14 142
100 74% 100 499 26% 5-15 2002 5-16 2002 143
66.9% 5-17 144
31.5% 21.9% 5-18 145
EC 56.6% 5-19 146
47.7% 34.1% 23.5% 5-20 147
EC 57.1% EC 5-21 148
29.8% 5-22 149
5.2. BtoC 5.2.1. BtoCWeb Web 5-23 150
40 30 20 5-24 151
EC 39.7% 37.9% 5-25 EC 152
EC 58.2% 54.2% 5-26 EC 153
5.3. 5-27 BtoB 5-28 BtoG 154
5-29 BtoC 155