TBS Radio 954kHz
TBS 1/3! 16 TBS Radio 954kHz TBS TBS 2 3? 1. 5 2. 7 1. 9 2. 11 3. 13 15 CM 17 TBS? TBS 19 21 23 25 01 02
Listener's Profile TBS Case Study 01 Case Study 04 Case Study 02 Case Study 05 Case Study 03 Case Study 06 03 04
46,988 12,362 8,741 7,042 6,058 2,986 2,006 2,016 876 2,643 1,092 121 1,045 127,053 35,753 9,538 6,728 5,464 4,654 2,229 1,491 1,476 631 1,944 768 86 745 94,241 1,782 404 326 283 234 127 83 84 38 107 44 5 46 5,047 1,693 388 308 268 222 119 80 79 36 102 43 5 44 4,819 3,094 909 584 452 395 185 124 118 50 153 58 7 59 7,755 2,850 845 525 420 363 171 113 109 46 142 55 6 56 7,419 3,999 1,146 797 610 516 223 151 149 61 197 76 8 66 9,663 3,656 1,065 718 550 466 201 137 138 57 182 71 8 63 9,254 3,128 865 614 464 392 186 127 122 56 165 65 7 65 7,907 2,874 791 546 423 360 175 119 116 53 158 63 7 63 7,715 3,449 843 621 533 455 239 164 156 65 201 79 10 84 9,420 3,366 812 605 525 453 231 156 153 64 199 78 9 80 9,447 2,883 705 535 467 397 189 118 125 51 165 66 7 57 7,626 2,981 765 550 468 402 184 119 128 54 172 70 8 61 8,168 5,128 1,435 1,020 771 651 296 200 196 87 263 102 11 97 12,685 4,695 1,320 909 697 592 274 186 184 82 249 98 11 94 12,299 5,092 1,485 974 756 651 298 202 193 80 252 97 11 94 12,640 4,685 1,381 880 696 597 273 183 179 74 234 90 10 88 12,089 6,331 1,549 1,155 999 852 428 282 281 117 366 146 17 141 17,046 6,347 1,577 1,156 993 855 415 275 281 118 371 148 17 141 17,615 35,753 9,538 6,728 5,464 4,654 2,229 1,491 1,476 631 1,944 768 86 745 94,241 11,906 3,176 2,240 1,820 1,550 742 497 492 210 647 256 29 248 31,005 5,256 1,402 989 803 684 328 219 217 93 286 113 13 110 13,665 5,756 1,536 1,083 880 749 359 240 238 102 313 124 14 120 15,644 8,724 2,327 1,642 1,333 1,136 544 364 360 154 474 187 21 182 22,901 4,112 1,097 774 628 535 256 171 170 73 224 88 10 86 11,026 25,711 4,434 3,894 3,831 3,389 2,399 1,616 1,705 723 1,935 918 89 778 77,957 19,338 3,214 3,038 3,000 2,604 1,773 1,214 1,268 514 1,441 644 65 563 57,665 4,915 775 589 652 635 535 333 372 176 407 238 21 182 16,495 TBS 1%36 1.6% 1.3% 1.5% 1.7% TBS 7.8% 6.3% 7.6% 8.2% 05 06 2,808,000??
34.6% 22.0% 16.1% 27.3% 07 08? /529 72.7% 75.9% 69.5% 44.3% 56.8% 72.0% 83.7% 87.9% 91.4% 54.2% 54.4% 60.1% 74.9% 80.5% 85.1% 75.4% 66.1% 87.5% 73.9% 52.8% 43.0% 45.6% 23.3% 82.8% 1 72.7% 56.6% 13 6! 3 11?
09 10 1? 529 146 169 120 55 133 149 162 191 214 41 72 80 118 125 195 154 121 225 121 54 114 78 114 156 142 154 127 84 124 120 138 171 210 63 76 78 117 133 202 133 128 213 127 76 137 76 121 144 127 145 106 53 103 119 136 167 207 37 58 66 99 116 189 129 105 209 108 47 103 60 88 136 1 27?
?? (%) 12.0 1269 11.0 10.0 9.0 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0 7 10 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 21% 3% 27% 11% 38% 28% 14 13% 13% 32% 36% 26% 25% 21% 25 29% 17% 20% 11% 26% 2% 2% 1269 11 12
?? %14.0 1 Weekday 12.0 10.0 8.0 6.0 4.0 10 0.0 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 9.6% 10.5 9.5 10.5 11.5 11.1 8.5 8.9 10.0 9.9 10.2 9.3 7.4 5.3 4.0 3.3 3.9 4.1 2.0 %14.0 Saturday 12.0 2 10.0 8.0 6.0 4.0 2.0 0.0 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 7.0% 8.2 8.4 10.5 12.0 11.6 8.3 8.7 10.1 10.2 9.2 8.3 6.7 4.1 3.5 3.2 3.2 3.3 %14.0 Sunday 12.0 10.0 8.0 6.0 4.0 2.0 0.0 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 5.1% 5.8 6.0 7.6 9.4 8.7 6.8 7.8 9.3 8.5 8.4 6.7 5.8 4.2 3.1 3.0 3.3 3.5 13 14
??!? 30 25 20 15 10 5 0 6 7 8 9 10 11 12 13 14 15 16 17 18 9.6 17.1 10.5 27.3 9.5 21.9 10.5 12.6 11.5 8.4 11.1 9.2 8.5 15.8 Prime time 8.9 13.6 10.0 11.6 9.9 11.5 10.2 13.1 9.3 14.5 7.4 21.1 TBS 6 5 4 3 1!!!?!?!? 2 1 0 6 7 8 9 10 11 12 13 14 15 16 17 18 2.3 2.7 2.4 2.6 2.7 2.5 1.3 1.4 1.7 1.7 2.0 1.8 1.4 3.1 4.3 3.5 2.4 1.3 1.5 1.6 2.1 1.9 1.7 3.1 2.5 3.0 4.5 5.5 3.2 2.0 1.8 1.4 3.4 3.5 2.6 2.0 1.2 1.9 3.3 1.8 2.6 2.4 1.8 1.9 2.2 2.5 2.0 3.0 3.1 3.1 2.8 3.1 0.6 1.6 0.5 0.6 0.1 0.7 0.9 1.0 1.0 1.0 0.8 0.6 1.5 15 16
? CM? CM CM 50.6 % 14.0 % 29.1 % 38.9 % 50.6 14.0 29.1 38.9 78.3 % 85.8 % 61.8 % 47.9 % CM 81.2 % 49.2 % 81.2 81.3 85.8 85.1 % 83.7 % 28.0% 27.3% CM 81.3 % 86.0 % 79.3 % 78.9 % 55.5 % 40.3 % 46.6 % 43.3% 17 18
TBS? TBS? 1269 15.7 11.3 25.2 32.8 15.1 32.8 15.1 25.2 11.3 15.7 TBS 13.9 13.0 26.0 31.9 15.1 31.9 15.1 26.0 13.0 13.9 2.0 1.5 1.0 0.5 9.5 7.1 17.1 48.2 18.1 48.2 18.1 17.1 7.1 9.5 0.0 8 10 12 2 4 6 8 10 12 2 4 6 8 10 12 2 4 6 8 10 12 2 4 6 8 10 12 2 4 6 8 10 12 2 4 6 8 10 2001 2002 2003 2004 2005 2006 2007 TBS6 13.2 11.0 35.6 35.6 15.8 24.4 15.8 24.4 11.0 13.2 19 20
21 22 TBS 23.2 19.2 20.8 20.0 16.8 900 900 19.2 20.8 20.0 16.8 24.5 18.2 14.1 23.2 17.4 25.8 24.3 18.3 13.0 14.8 29.6 25.8 17.4 24.5 18.2 14.1 29.6 14.8 24.3 18.3 13.0? TBS!! TBS?
23 24 TBS? TBS?
TBS TBS RAB ABS IBC TBC HBC YBC RFC BSN YBS SBC KNB MRO FBC SBS CBC ABC MBS WBS JRT RKC RNC RSK BSS RCC KRY RKB NBC RKK OBS MRT RBC MBC RNB 6,584 3,451 1,231 3,015 1,976 5,202 3,144 46,988 3,229 2,182 2,323 3,017 4,256 2,393 3,793 19,428 21,928 20,658 2,863 1,404 9,106 13,121 6,986 816 6,388 8,023 1,130 12,810 4,963 3,305 4,105 1,840 2,828 1,372 3,718 999 829 986 928 1,475 1,573 21,268 1,797 1,802 876 865 643 730 2,790 7,931 11,286 10,211 714 996 1,474 1,842 2,543 587 735 1,008 565 8,020 1,562 890 1,279 909 1,319 962 25 26 JRNTBS 34 TBS Radio Network