2014 2014 12 THE DIFFERENCE IN RED
Traditional View The Red that You ve never seen CYAN : 10 MAGENTA : 100 YELLOW : 90 2013 ADK VISION 2020 2014 VI Visual Identity ADK ADK Active Red Active Red ADK BLACK : 10 1
Difference in Strategic Direction インターネットの普及やデジタルテクノロジーの進化は広告市場を一変させました 消費者 が様々な情報に触れる機会が増えた結果 広告代理店に求められるのは 不特定多数に 商品やサービスを認知させる という役割だけではなくなっています ADK はこれまでの 広告代理店の役割や枠組みに捉われず 市場の変化に迅速に対応しながら事業領域を 2 拡大し 持続的な成長を実現すべく様々な取り組みを進めています 3 ORGANIC GROWTH M&A A C T I V AT I O N Advertising
Red Generates Action ADK ADK 4 5 DIGITAL CONTENT BUSINESS GLOBAL
The Power of Red Advertising ADK Strategic Insights Creativity The Power of Action 6 7 STRATEGIC INSIGHTS CREATIVITY THE POWER OF ACTION
About ADK ADK ADK 1956 3 1990 1998 WPP ADK 3 ADK About ADK 9 10 ADK 2014 % 13.5 20.6 OOH Out of Home 2.4 4.3 6.2 46.6 What Makes Us Different Strategic Direction 15 5.2 1.0 Red Generates Action 8 The Power of Red 2014 9 CSR 26 ADKCSR 3.0%3,529.84 196.2%40.97 7.8%36.96 188.32 5 34 42 M&A
ADK 10 CEO V1 ADK 2013 8 VISION 2020 2014 VISION 2020 1 2014 2 Axival ADK 2015 ADK PMU Profit Management by Unit 2014 V2014 3%3,529340 2 11
ADK 2015ADK 2016 70 2020 150 2014 ADK M&A WPPM&A ADK WPP WPP ADK 12 ADK ADK3ADK ADK ADK ADK ADK 2014 10 12 ADK ADK 2014 ROE 2.8% 2015 RE R M&A E B/S ADK ROE ROE5% 8% 20141 35526 2 236 2015 13 Axival ADK M&A ADK M&A 2018 400 M&A ADK ADK ADK
ADK ADK ADK ADK 14 15 ADK 2015 ADK ADK ADK What Makes Us Different CEO Strategic Direction Red Generates Action The Power of Red 01 Strategic Insights 02 Creativity 03 The Power of Action 16 18 20 20 22 24
Strategic Direction ADK ADK ADK VISION 2020 201670 2020 150 2016 2017 M&A 16 17 ~2020 2015 2016 2017 2018 2019 2020 M&A M&A 2020 150 2014 2015 48 2016 70 41
Red Generates Action Global ADK WPP Digital ADK ROI ADK ADK Axival 2014 Axival 2014 6 8 2015 1 ADK ADK Axival 3D 18 19 Content Business ADK1963 2014 11 ADK EC 12
The Power of Red 01 Strategic Insights & ADK 1990 2002 WPP 2006ADK ROI 2013 & 20 21 ADK 2014 Web 3 3D3D ADK ADK 3D ADK ADK ADK
The Power of Red 02 Creativity Worldwide Executive Creative Director Rob Sherlock FCB Foote, Cone & Belding 2014 5ADK Worldwide Executive Creative Director 22 ADK ADK 23 ADK ADK ADK 3 ADK ADK ADK ADK ADK ADK ADK ADK ADK ADK ADK ADK ADK ADK
The Power of Red 03 The Power of Action 1984 2013 1 2014 3 ADK DNA ADK 24 25 ADK 1963 2014 e- ADK ADK ADK ADK 1.54.1 ADK ADK
CSR ADKCSR ADK ADK ADKCSR ADKCSRCSR CSR ISO26000 7 ADK 5 Governance ADK2013 VISION 2020 Environment Employee 26 KPIADK Society Communication 27 ADK ADKCSR VISION 2020 Consumer Activation ADK ADK ADK CSR 5 Governance Environment Employee Society Communication CEO
CSR Governance https://www.adk.jp/company/governance/ 2015 3 27 ADK CEO ADK 28 29 ADK ADK ADK ADK ADK ADK ISO27001 ISMS
CSR Environment Employee ADK CSR EMS EMS ISO14001 ADKADK ADK 2014 6 ADK ADK 2017 2014 2014ADK 1 67 12 2014 20% 30 7 12 7% 31 ADK CO2 3R ADK 2014 112 kwh 300,000 250,000 200,000 150,000 100,000 50,000 0 2014 年 1 月 2014 年 2 月 2014 年 3 月 2014 年 4 月 2014 年 5 月 2014 年 6 月 2014 年 7 月 2014 年 8 月 2014 年 9 月 2014 年 10 月 2014 年 11 月 2014 年 12 月
CSR Society Communication ADK ADK 2011 3 4 ADK ADK 32 33 ADK 2015 4 Vol.4 2013.3.11 2014.3.11 9,527,1504 ADK ADK 3
5 2014 2013 2012 2011 2010 352,984 342,786 350,822 347,111 346,565 48,568 45,104 46,169 45,836 42,028 44,470 43,721 42,993 41,983 42,006 4,097 1,383 3,175 3,852 22 7,251 4,327 5,314 5,627 1,885 6,433 5,600 4,069 5,028 (4,748) 3,696 3,430 2,781 2,293 (4,656) EBITDA* 2,433 2,963 4,517 4,828 810 13,984 14,167 13,205 2012 2013 2014 21,006 20,536 19,148 2012 2013 2014 * EBITDA 243,317 228,170 195,163 184,188 194,510 * 134,999 130,972 109,559 96,800 103,168 24,464 21,116 10,055 5,277 7,466 * 34 1 35 1EPS 88.32 81.79 65.83 54.37 (110.28) 1 571.00 141.00 111.00 109.00 20.00 1 3,204.87 3,105.40 2,567.03 2,270.23 2,423.06 * 42,155,400 42,155,400 42,655,400 45,155,400 45,155,400 OOH * 13.8% 13.2% 13.2% 13.2% 12.1% 12.6 12.8 12.3 12.1 12.1 1.2 0.4 0.9 1.1 0.0 2.0 1.3 1.5 1.6 0.5 1.8 1.6 1.2 1.5 (1.4) 1.0 1.0 0.8 0.7 (1.3) 8.4% 3.1% 6.9% 8.4% 0.1% 61.5 65.4 62.5 61.8 67.3 ROE * 1 2.8 2.9 2.7 2.3 (4.5) ROA * 2 3.1 2.0 2.8 3.0 1.0 * 3 55.1 56.9 55.6 52.0 52.5 1.64 1.69 1.65 1.55 1.52 *1. ROE 100 *2. ROA 100 *3. 142,007 136,207 142,966 2012 2013 2014 9,024 11,215 16,058 2012 2013 2014 58,726 57,232 63,202 2012 2013 2014 2.9% 6.1% 7.4% AV 3,075 3,066 3,172 2012 2013 2014 8,937 9,563 7,509 2012 2013 2014 46,660 44,076 41,455 2012 2013 2014 AV
20132014 12 31 2013 2014 2013 2014 25,554 32,738 65,997 71,574 81,659 87,112 46 11,371 7,534 1 164 82 8,469 8,088 1,950 1,561 913 976 402 1,013 1,477 1,443 3 514 687 489 493 128,932 137,205 7,076 9,078 76,080 83,853 82 18,802 21,578 1,271 3,798 4,255 417 74 2,524 1,664 36 1,605 37 1,273 2,591 544 1,206 993 1,011 21,116 24,464 3,821 3,549 97,197 108,317 2,696 2,313 1,125 1,236 3,392 4,839 37,581 37,581 1,881 1,642 11,982 44,303 11,982 42,265 251 29 651 569 2,132 1,672 93,216 91,260 84,829 93,185 35,142 40,118 186 73 1 5 427 448 1,513 2,819 9,080 6,649 20 810 756 36,657 42,923 93,713 99,601 21 40 99,238 106,112 1,077 775 130,972 134,999 228,170 243,317 228,170 243,317
20132014 12 31 2013 2014 2013 2014 342,786 352,984 297,681 304,416 222 13 45,104 48,568 4,232 1,222 23,012 22,916 1 137 8 39 347 918 4,594 1,284 2,174 2,062 37 18 0 0 3,438 3,427 274 142 3,870 3,467 207 76 184 144 2 755 692 76 78 10,163 10,782 58 43,721 44,470 2,519 535 1,383 4,097 179 1,080 38 264 261 69 3,321 55 2,102 39 1,800 2,156 5,600 6,433 197 220 2,472 2,669 58 107 359 69 54 54 2,113 2,599 691 555 3,486 3,833 3,067 3,355 56 137 10 8 3,430 3,696 4 58 2 22 40 28 14 40 50 43 123 201 4,327 7,251
20132014 12 31 2013 2014 2013 2014 5,600 6,433 7,684 9,173 1,582 1,384 7,230 9,161 76 78 98 571 142 548 2,049 3 581 388 38 12 3 594 374 350 4 368 1,660 15 9,152 1,745 283 125 91 15 365 168 103 2,065 2,417 22 141 10 8 1,185 318 1 4 180 2,654 197 220 318 451 4,088 1,220 6,270 177 40 179 1,080 41 51 129 47 4 3,960 5,081 256 164 1,238 533 1,168 367 1,585 4,849 4,687 5,816 116 90 25 109 210 763 149 187 2,519 535 6,336 6,640 946 2,881 1,880 846 4,698 10,474 4,990 2,197 2,086 2,427 27,264 32,410 11 8 156 502 179 1,080 28 2,519 478 32,410 35,082 899 3,164 3,175 8,169
2015 4 1 ADK 105-8639 110 5 Tel.: 03-6838-9292 Fax: 03-6838-9298 ADK 105-0001 110 5 Tel.: 03-6838-9100 Fax: 03-6838-9110 ADK 105-0001 110 5 Tel.: 03-3539-4440 Fax: 03-3539-4441 ADK 105-6312 123 1 Tel.: 03-6830-3895 105-6312 123 1 Tel.: 03-6830-3897 Fax: 03-5253-6422 160-0023 817 1 Tel.: 03-6863-4665 Fax: 03-6863-4579 DA & 104-0045 113 1 Tel.: 03-6837-6080 Fax: 03-5551-1828 150-0042 19 5 Tel.: 03-5428-8771 Fax: 03-5428-8772 102-0083 ADK America Inc. 6F, 515 West 20th Street, New York, NY 10011, U.S.A. Tel.: +1-646-284-9800 Fax: +1-646-284-9825 ASATSU (Deutschland) GmbH Waldschmidtstrasse 19, 60316 Frankfurt, Frankfurt am Main, Germany Tel.: +49-6997-120-832 Fax: +49-6997-120-821 ASATSU Europe B.V. Neptunusstraat 31, 2132 JA Hoofddorp, The Netherlands Asatsu (Shanghai) Exposition & Advertising Co., Ltd. 9003, Yongxin Mansion, No. 887 Huaihai Road (M), Shanghai, 200020, P.R.C. Tel.: +86-21-6415-5881 Fax: +86-21-6271-3651 IMMG BEIJING Co., Ltd. Room 2006, Building 4, No. 89 Jianguo Road, Chaoyang District, Beijing, 100025, P.R.C. Tel.: +86-10-6530-7600 Fax: +86-10-6530-7113 Shanghai Asatsu Advertising Co., Ltd. 10F, Yongxing Mansion, No. 887 Huaihai Road (M), Shanghai, 200020, P.R.C. Tel.: +86-21-6467-4118 Fax: +86-21-6474-7803 A2 (Shanghai) Marketing Service Co.,Ltd. Gangtai Plaza No.700, East Yan an Road, Shanghai, 200001, P.R.C. Tel.: +86-21-2310-6588 DIK OCEAN Advertising Co., Ltd. 13F, No. 287 Nanking East Road, Sec. 3, Taipei 105, Taiwan, R.O.C. Tel.: +886-2-8712-8555 Fax: +886-2-8712-9555 UNITED ASATSU INTERNATIONAL LTD. 13F, No. 287 Nanking East Road, Sec. 3, Taipei 105, Taiwan, R.O.C. Tel.: +886-2-8712-8555 Fax: +886-2-8712-9555 ASATSU-DK SINGAPORE PTE. LTD. 1 Liang Seah Street, #02-05, Singapore 189022 Tel.: +65-6333-5115 Fax: +65-6333-5225 IMMG Pte. Ltd. 213 Henderson Industrial Road, #01-09, Henderson Industrial Park, Singapore 159553 Tel.: +65-6376-5088 Fax: +65-6375-2029 ADK Thai Holding Ltd. 23F, Shinawatra Tower III, 1010 Vibhavadi, Rangsit Road, Ladyao, Chatuchak, Bangkok 10900, Thailand Tel.: +66-2-949-2700 Fax: +66-2-949-2777 ASATSU (Thailand) Co., Ltd. 24F, Sirinrat Bldg., 3388/86 Rama 4 Road, Klongton, Klongtoey, Bangkok 10110, Thailand Tel.: +66-2-367-5951 Fax: +66-2-367-5946 ASDIK Ltd. 6F, Shinawatra Tower III, 1010 Vibhavadi, Rangsit Road, Ladyao, Chatuchak, Bangkok 10900, Thailand Tel.: +66-2-949-2800 Fax: +66-2-949-2805 DAI-ICHI KIKAKU (Thailand) Co., Ltd. 23F, Shinawatra Tower III, 42 Fax: 03-5253-6465 14 Tel.: +31-23-554-3530 Fax: +86-21-2310-6222 1010 Vibhavadi, Rangsit Road, Tel.: 03-5213-0206 Fax: +31-23-554-3553 SCOOP ADWORLD Pte. Ltd. Ladyao, Chatuchak, 43 Fax: 03-5213-0207 Beijing DongFang SanMeng Public 1 Liang Seah Street, #02-05, Bangkok 10900, Thailand 116-0003 656 7 ASATSU Europe Holding B.V. Neptunusstraat 31, Relations Consulting Co., Ltd. Room 1803, CITIC No. 19 Singapore 189022 Tel.: +65-6333-5115 Tel.: +66-2-949-2700 Fax: +66-2-949-2777 Tel.: 03-3802-3011 2132 JA Hoofddorp, The Netherlands Jianguomenwai Street, Fax: +65-6333-5225 Fax: 03-3807-6205 Tel.: +31-23-554-3530 Beijing, 100004, P.R.C. ADK Fax: +31-23-554-3553 Tel.: +86-10-8391-3389 ASATSU-DK VIETNAM Inc. 105-0001 Fax: +86-10-8391-3399 PT. IMMG Indonesia 28 Nguyen Van Thu Street, 105-8320 110 5 Tel.: 03-6838-9200 Fax: 03-6838-9201 105-0001 110 5 Tel.: 03-6206-1693 Fax: 03-6206-1694 101-0048 22 Tel.: 03-5298-7211 Fax: 03-5298-7212 110 5 Tel.: 03-6838-9299 Fax: 03-3593-0340 101-8407 17 Tel.: 03-3294-7771 Fax: 03-3294-7780 105-0001 110 5 Tel.: 03-6838-9160 Fax: 03-6838-9161 Knots Europe B.V. Neptunusstraat 31, 2132 JA Hoofddorp, The Netherlands Tel.: +31-23-554-3554 Fax: +31-23-554-3553 Asatsu Century (Shanghai) Advertising Co., Ltd. 9F, Yongxing Mansion, No. 887 Huaihai Road (M), Shanghai 200020, P.R.C. Tel.: +86-21-6474-8908 Guangdong Guangxu (Asatsu) Advertising Co., Ltd. 4F, Dongbao Tower, No. 767, East Dongfeng Road, YueXiu District, Guangzhou, 510600, P.R.C. Tel.: +86-20-8888-9818 Fax: +86-20-3832-7601 ASATSU-DK HONG KONG Ltd. 25F, Leighton Centre, 77 Leighton Road, Causeway Bay, Hong Kong Tel.: +852-2895-8111 Fax: +852-2576-3322 JL. Kemang I No. 5, Jakarta Selatan 12730 Indonesia Tel.: +62-21-520-3551 Fax: +62-21-520-3552 ASATSU-DK (Malaysia) Sdn. Bhd. Level 18, Menara Amfirst, No. 1, Jalan 19/3, 46300 Petaling Jaya, Selangor, Malaysia Tel.: +603-7954-0388 Fax: +603-7954-0266 DAI-ICHI KIKAKU (Malaysia) Sdn. Bhd. Level 21, Menara Amfirst, No. 1, Jalan 19/3, 46300 Petaling Jaya, District 1, Ho Chi Minh City, Vietnam Tel.: +84-8-3910-5550 Fax: +84-8-3910-5551 DIK VIETNAM CO., LTD. 3F, 28 Nguyen Van Thu Street, District 1, Ho Chi Minh City, Vietnam Tel.: +84-8-3911-8835 Fax: +84-8-3910-5554 ASATSU-DK Korea Co., Ltd. 6F D&Y Bld. 719-34 Yeoksam-dong, Gangnam-gu, Seoul, 135-920 Korea Tel.: +82-2-511-5934 Fax: +82-2-511-5935 Fax: +86-21-6474-8909 DK ADVERTISING (HK) Ltd. Selangor, Malaysia 25F, Leighton Centre, 77 Leighton Road, Tel.: +603-7960-8106 Causeway Bay, Hong Kong Fax: +603-7960-8103 Tel.: +852-2811-9999 Fax: +852-2811-9699
ADK 2014 https://www.adk.jp/ Printed in Japan