2006 2 2006 10 23 1
19 3 200546 20061 2
2006 2 5123.9% 24.5% 2504.3% 31.5%247 7.9% 33.5% 2120.3% 35.9% Yahoo! Yahoo! 22,304 2,62813.4%12,747133.4% Yahoo! Yahoo! 1146.3% 42.0% 3
2006 2 Yahoo! CM 3% 5% Yahoo!Yahoo! Yahoo! Yahoo! ID 643 ID 8 ID 1.3% 1857.0% 26.1% Yahoo! 2006 10 1 2006 6 6 Yahoo! JAPAN Yahoo! JAPAN ID 2006 8Yahoo!No.1 *Yahoo! 2 20 * 4
2006 TV JWord 5
2006 2006 4-9 2005 4-9 1,004 800 26 % 41 69-40 % 962 730 32 % 490 374 31 % 477 363 31 % 268 214 25 % EPS 443 1,390-68 % 60,456,127 15,431,889 292 % EPS 443 355 25 % EPS 442 1,386-68 % 60,575,536 15,472,901 291 % EPS 442 354 25 % 6 * 2006 2 * 2005 11 2006 41:2 *
2006 2006 9 2006 3 863 1,321-458 508 980-472 270 252 18 1,995 587 1,407 144 140 4 131 117 14 1,665 287 1,378 2,859 1,909 949 BB 631 454 176 201 2 199 112 124-11 210 234-24 600 16 584 1,232 471 760 1,579 1,358 221 71 70 0 21 21 0 1,487 1,267 219 32 65-33 14 13 0 1,626 1,438 188 2,859 1,909 949 BB 7
2006 2006 4-9 277 474 38 17-18 -1-14 -229-1,499-47 -26-1,453 23 BB 751 800-47 BB -470 8
20062 TV JWord 9
20062 2006 7-9 2005 7-9 512 411 24 % 21 34-38 % 490 376 30 % 250 190 32 % 247 185 34 % 136 111 22 % EPS 225 707-68 % 60,459,185 15,759,477 284 % EPS 225 184 22 % EPS 224 705-68 % 10 60,567,654 15,800,526 283 % EPS 224 183 22 % * 2006 2 * 2005 11 2006 41:2 *
500 20062 2006 2 212 114 400 185-0 512 36.2% 300 22.3% 200 100 41.6% 0 03/7-9 10-12 04/1-3 4-6 7-9 10-12 05/1-3 4-6 7-9 10-12 06/1-3 4-6 7-9 175 200 225 244 264 309 358 388 411 466 470 492 512 11
250 200 150 20062 2006 2 117 43 117-27 250 50% 40% 30% 100 20% 50 10% 0 03/7-9 10-12 04/1-3 4-6 7-9 10-12 05/1-3 4-6 7-9 10-12 06/1-3 4-6 7-9 92 111 124 134 137 154 175 184 190 211 235 239 250 92 112 125 135 138 154 174 178 185 205 229 229 247 53% 55% 55% 55% 52% 50% 49% 47% 46% 45% 50% 49% 49% 53% 56% 56% 55% 52% 50% 49% 46% 45% 44% 49% 47% 48% 0% 12
13
06/2Q 05/2Q 06/1Q 46 19.5% 34 35.0% 44 5.4% 34 14.3% 26 29.7% 33 1.3% 24 10.0% 18 28.3% 25-4.2% 19 8.1% 13 45.8% 19-1.5% 19 7.9% 15 24.0% 17 11.7% 18 7.5% 15 15.4% 16 9.7% 14 6.1% 10 32.7% 13 4.9% 12 5.2% 10 23.6% 12-3.5% 11 4.8% 7 57.8% 10 10.8% 8 3.3% 5 47.3% 8-0.8% 7 3.0% 3 89.1% 4 62.2% 4 1.9% 4 4.7% 6-23.4% 4 1.9% 2 81.0% 3 36.6% 2,999 51 Yahoo! BB CM 3 1.5% 1 84.6% 3 0.4% 11 5.0% 15-25.4% 12-7.4% 240 100.0% 186 28.7% 232 3.5% 14
20062 2006 9 2006 6 863 838 24 508 489 19 270 264 5 1,995 1,778 217 144 142 2 131 125 6 1,665 1,460 204 2,859 2,616 242 631 495 135 201 201 0 112 100 11 210 93 117 600 609-8 1,232 1,104 127 1,579 1,443 136 71 70 0 21 21 0 1,487 1,351 136 32 55-22 14 13 0 1,626 1,512 114 2,859 2,616 242 15
20062 2006 7-9 277 240 20 7 7-6 8-259 -16-12 -257 10 11 0 Yahoo! BB 19 16
3,000 2,000 1,000 0 03/9 12 04/3 6 9 12 05/3 6 9 12 06/3 6 9 8 12 18 24 19 26 34 27 27 33 33 31 31 45 65 67 101 108 209 397 417 438 583 594 669 670 Yahoo! JAPAN 9 8 8 9 9 9 8 9 9 9 9 9 9 Yahoo! JAPAN 776 850 923 1029 1,083 1,196 1,316 1,616 1,740 1,849 1,940 2,239 2,289 838 935 1016 1,163 1,219 1,440 1,755 2,069 2,214 2,474 2,576 2,948 2,999 17 Yahoo! JAPAN
20062 C2Ce 2006 7 21 512 510 549 247 226 259 136 131 149 18
20063 20063 Yahoo! 28 10 2006 10 23 20062 20063 512 517 552 247 240 265 136 136.5 152 19
Yahoo! 2006 10 1 Yahoo! 6 PV6 Yahoo! Yahoo! JAPAN ID 20
Yahoo! JAPAN 21
Yahoo! JAPAN Yahoo! Everywhere Yahoo! JAPAN STB 06:00 12:00 18:00 24:00 22
Yahoo! 2006 8Yahoo! No.1 9 Yahoo! = 471.3 UG = 387.8 Yahoo! JAPANYahoo! Yahoo! Yahoo! YT No.1 600 Yahoo! JAPAN YT 300 U G 23 0 2006 5 2006 6 2006 7 2006 8 2006 9
Yahoo! 2vs. 12 20 768 BB 4.8 3.0 216 (C) SoftBank HAWKS 24
CSC Client Side Counting 2006 10CSC CSC IAB Interactive Advertising Bureau 25
26
Yahoo! JAPAN Overture Yahoo! Yahoo!Yahoo! Yahoo!Yahoo! Yahoo! BB Yahoo! Yahoo! Yahoo! BB ISP 27
30% 8 28
5906/1Q 4806/2Q 60 40 20 2004 100 2005 100 50 MRS2005 100 0 03/2Q 3Q 4Q 04/1Q 2Q 3Q 4Q 05/1Q 2Q 3Q 4Q 06/1Q 2Q 29
05/2Q 3Q 4Q 06/1Q 06/2Q 21.5% 20.4% 20.5% 21.5% 22.0% 9.1% 8.2% 12.6% 7.4% 8.9% 11.6% 10.6% 11.3% 7.2% 8.7% 6.7% 6.2% 5.2% 7.2% 7.9% 1.6% 2.5% 3.1% 9.5% 6.6% 7.1% 7.9% 8.4% 6.9% 6.6% 4.6% 4.4% 6.7% 5.7% 5.1% 4.9% 3.5% 3.8% 6.3% 4.3% 4.1% 7.2% 5.3% 4.6% 4.3% 2.5% 2.9% 2.9% 3.2% 3.2% 26.3% 26.2% 20.2% 20.5% 22.4% 30
e B2C 2006 99,8971,50117.9 4 19 B2C B2C 8 18 Yahoo! 2006 912,407 1,12710.0 Yahoo!Yahoo!2006 9 22,304 2,62813.4% Yahoo! 87 31
Yahoo! Yahoo! BB Yahoo! BB 2006 9 Yahoo! JAPAN115.7 0.10.1 32
Yahoo! CM C2C 35 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! ID 643 ID 8 ID 1.3 Yahoo! BB ISP Yahoo! BB 514.6 5.71.1 33
34
2006 2 Yahoo!Yahoo! BB Yahoo! Yahoo! BBWeb8M BB Yahoo!Yahoo! BB 8 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! 35
2006 2 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! CM Wa Yahoo! 2006 8Yahoo! No.1 9 470 Exile FREEDOM Yahoo! Yahoo! 36
2006 2 Yahoo! DaysYahoo! BB Yahoo! Yahoo! Yahoo! JAPAN Yahoo! JAPAN Yahoo! Yahoo!Yahoo! Yahoo! 1 Yahoo! 2Yahoo! Yahoo!1 Yahoo! itunes Store 2,500 Yahoo!DS Yahoo! 37
2006 2 Yahoo! Yahoo! Yahoo! My Yahoo! Yahoo! 10/1 PC Yahoo! JAPAN PC Yahoo! JAPANYahoo! JAPAN ID Yahoo! mocoa i EZweb 10/5 38
2006 2 Yahoo! JAPAN ID Yahoo! Yahoo! Yahoo! Yahoo! PC 120 9130 Yahoo! Everywhere Yahoo! Yahoo! Yahoo! 2006 39
40
CEO COO CFO CSO CCO CTO 81 131 71 144 127 164 109 97 24 4 138 91 60 123 3 163 178 189 80 236 83 *CEO Chief Executive Officer *CFO Chief Financial Officer *COO Chief Operating Officer *CSO Chief Security Officer *CCO Chief Compliance Officer *CTO Chief Technology Officer 2,297 2006 10 1 41
2006 2 2006 4-6 2006 7-9 22.9 22.7 18.9 18.1 * 4.0 4.6 * Yahoo! Yahoo! Yahoo! 2.1 1.9 Yahoo! BB 2006 6 2006 9 508.9 514.6 Yahoo! JAPAN 115.5 115.7 2006 4-6 2006 7-9 5,571 5,603 32 28 2006 4-6 2006 7-9 3,248 3,280 42
Yahoo! JAPAN / Nielsen//NetRatings NetView AMS JP NetRatings Japan Yahoo! JAPAN 43
Yahoo! JAPAN ID ID 1,500 Yahoo! JAPAN ID 1,000 Yahoo! ID 500 Yahoo! BB 0 04/9 12 05/3 6 9 12 06/3 6 9 ID 1,176 1,231 1,310 1,360 1,436 1,485 1,580 1,624 1,705 Yahoo! ID 447 482 508 533 558 588 615 635 643 Yahoo! BB 449 466 478 489 497 501 505 509 515 44 * ID Yahoo! JAPAN ID
Yahoo! JAPAN PV / 45
20062 KDDI 46
e e 2,500 25,000 2,000 20,000 1,500 15,000 Yahoo! 1,000 10,000 Yahoo! 500 5,000 0 2Q - 03 3Q 4Q 1Q - 04 2Q 3Q 4Q 1Q - 05 2Q 3Q 4Q 1Q - 06 2Q 0 47 2006 2 2005 2Q e
48 Web IR URL http://ir.yahoo.co.jp/