2000 4 18 1999 4 2000 3 1,970 2,000 Web 1,800 1995 5 11 2004 60.4 1999 1 12 241 111.4 198 2000 53.1 369 2004 1,000 2007 2,000 1999 1 12 40 108.3 2 2000 85 3.7
7,500 3 21 2,561 12 8 9,837 73.2 15 6408 278.5 3 1 3 3,307 2000 4 10 7,800 3 28.8 20.2 32.9 18.1 71.2 Yahoo! Yahoo! Yahoo! Yahoo! J Yahoo! NFL F1 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! TV Yahoo! Yahoo! 1 4 Yahoo! Yahoo! JAPAN Yahoo! ZD 2 Yahoo! Yahoo! JAPAN Yahoo! Yahoo! Yahoo! & 1998 7 27 2000 3 300 12 102 53
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1,959,181 1,296,860 195.8 1,807,930 1,295,916 253.1 344,535 21.3 5,695,710 3,780,860 197.4 5,136,459 3,704,094 258.6 5,767 28,854 83.3 Yahoo! Internet Guide Yahoo! Inc. Yahoo! 2,705 88.3 74,242 32,473 30.4 1,214,871 786,559 183.6 3,511,056 2,102,377 149.2 401,590 209,356 108.9 196 114 139.0 127.5 57 80.9 1,163,821 507,928 77.4 152,793 146,172 2207.8 Yahoo! JAPAN CM 419,028 356,291 567.9
85,190 41,525 95.1 307,866 191,858 165.4 160,856 117,056 267.3 418,236 284,287 212.2 87,538 61,377 234.6 214,131 137,217 178.4 3 58,274 39,464 209.8 139,813 69,136 97.8 Yahoo! Inc. 53,902 36,419 208.3 154,320 103,703 204.9 8 62,605 52,633 527.8 189,452 150,106 381.5 738,542 539,155 270.4 7 2,110,411 1,710,956 428.3 17,630 8,151 8,353
79,003 8 44,592 15,515 14,955 720,911 534,079 285.9 2,031,407 1,640,106 419.1 820,674 656,944 401.2 1,153,628 969,970 528.1 1 63,515 30 36,447 06 134.6 6,785 18,163 11,378 167.7 1 62,056 26 EBITDA EBITDA 805,849 568,844 240.0 162,197 25.2 2,242,162 1,765,010 369.9%
10,475,821 4,533,724 76.3 2,369,062 501,307 26.8 8,106,758 4,032,416 99.0 353,592 29.8 333,884 42.7 332,500 41.4 1,000,000 186,601 86.8% 15,268 2.1 347,320 93.6 2000 3 1 55,007 3.7 3,570,908 228.0 742,200 1 1,840,557 736 1,099,093 3,450,082 4,547,587 1,491,182 3,413,269 393,564 1,528,555
1,807,930 1,295,916 253.1 Mega Yahoo! Pilot Seat 2000 3 1 1 3 5,136,459 3,704,094 258.6 1999 4 424 293 223.6 82 1,500 Web 90 300 189 170.3 62 31 100.0 1 Yahoo Inc 10
913 712 354.2 267 41.3 585 418 250.3 126 65 106.6 16 99 42 73.7 0.33 6 4 12 Mega Yahoo! 3 Mega Yahoo! Giga Yahoo! 12 10 Merchant Program 18 2000 3 1 90,000 29,333 24.6 10 Yahoo! Internet Guide Yahoo JAPAN
40,000 80.0 Yahoo! Internet Guide 23 1 1999 11 3 NO.1 1999 11 PRESS 388,000 29,866 8.3 36,950 10,792 41.3 Yahoo! Yahoo! Yahoo! 1999 9 Yahoo! Yahoo! 129,269 25,636 24.7 3,550 13,150 3,010 18.6 Yahoo! 1999 11 20,750 Yahoo! 4,100 4,074 Yahoo! 12,104 28,831 24,274 532.7 Yahoo! 6,300 4,959 Yahoo! 12,104
1999 4 1. Yahoo Inc. Web EC 1 1999 4 92 I
2 1996 1 1996 4 1996 3 1997 3 ( ) 1 2 3 4 5 1996 3 1997 3 1998 3 1999 3 2000 3 636 413,066 1,269,260 1,914,849 5,695,710-345,939 908,803 1,432,365 5,136,459 636 67,126 360,457 482,484 559,251-3,213 56,584 165,693 399,454 2,110,411-5,241 56,535 150,985 391,300 2,031,407-5,290 23,954 64,428 183,658 1,153,628 194,709 218,664 1,018,055 3,263,566 8,106,758 205,659 375,839 1,247,583 3,919,919 10,475,821-7,096 1.88 5.61 21.25-37 71 111 300 1. 1996 31 1996 3 1 2. 1 3 5 4 5 3. 3 4. 5. 3 II
3 2000 3 34.1% Yahoo! Inc. YAHOO! JAPAN LICENSE AGREEMENT 1996 4 1 1996 4 1 3 ( ) ( ) ( ) ( ) 4 5 III
Yahoo! 6 EC ( ) ( ) 1998 7 ( ) Yahoo! 8 EC IV
9 Yahoo!Yahoo! EC 1999 9 Yahoo! Yahoo! Yahoo! Yahoo! 10 1998 7 Yahoo! JAPAN 2000 3 1 Web Yahoo! JAPAN 11 Yahoo 1998 8 20 385 1999 3 25 2000 132 2001 228 12 V
2. 1 Yahoo! Korea Yahoo! Korea 1997 10 6 5( 5 ) 2000 3 31 4.1 2 ( ) Yahoo! Korea 1997 9 3 2 1998 3 31 ( 4 1 ) 11.1 5,000 2000 3 31 10.2 Yahoo! 3 1998 7 31 ( 8 1 ) 29.4( ) 1 1999 12 22 2000 3 31 12.49% 2000 3 31 436 ISP ISP ISP 4 1999 3 24 3 25 26.3 1 6,500 2000 3 31 13.7 CD-ROM Yahoo! 5 VI
1999 5 28 5.7% 3 Yahoo! 6 1999 8 30 10% 2,000 es-toys 20 24 1999 11 24 7 1999 9 10 10% 2,000 140 1999 11 24 8 1999 10 6 8% 6,720 2000 3 28 6.7 1 1,250 2000 3 31 7.65 1999 11 11 9 1999 11 17 10% 6,000 1999 11 1 10 1999 12 10 5% 1 2,500 3 5IP( ) VII
1999 10 11 2000 1 12 10% 3,000 DAWN2001 2000 6 12 2000 2 28 10% 3,000 es-car goods 40 24 2000 5 13 2000 3 28 1.65% 5,000 1999 10 1 EC 14 2000 3 5 1,000 2000 5 15 1 2000 2 21 1 10 16 VIII
3. 1 1995 ( ) 2 ( ) 3 2000 3 ABC Asahi.com WWW Excite excite Goo inktomi Infoseek infoseek IX
Isize Lycos lycos Msn Nikkei net WWW Rakuten ZD Net 4. 1 2000 3 205 2 2000 3 65 3 1998 3 1998 4 2000 3 45 4 X
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