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1.1 *1 *1 AirbnbSTAY JAPAN UberLyft Zipcar TaskRabbit Kickstarter Copyright (C) Mitsubishi Research Institute, Inc. 5 MRI

1.2 2014233 20182462 18.7% *1 50,000 45,000 40,000 35,000 30,000 *1 25,000 20,000 15,000 10,000 23,276 29,000 35,000 40,700 46,200 5,000 0 2014 2015 2016 2017 2018 Copyright (C) Mitsubishi Research Institute, Inc. 6 () 2015201592 http://www.yano.co.jp/press/pdf/1433.pdf

1.2 2013150 2025223,350 29.5% *1 4000 3500 3000 2500 2400 3350 3350 *1 2000 1500 1000 500 0 150 2013 2025 PwCThe sharing economy sizing the revenue opportunity http://www.pwc.co.uk/issues/megatrends/collisions/sharingeconomy/the-sharing-economy-sizing-the-revenue-opportunity.html Copyright (C) Mitsubishi Research Institute, Inc. 7

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2014814 Tech Crunch http://techcrunch.com/2012/08/14/police-bust-prostitues-using-airbnb-apartment-in-stockhom/ 鍵 201583 sfist http://sfist.com/2015/08/03/airbnb_playboy_on_loose.php 64% 2014421 New York Post http://nypost.com/2014/04/21/two-thirds-of-citys-airbnb-rentals-are-illegal-apartments-state/ Copyright (C) Mitsubishi Research Institute, Inc. 13

76 0.0 20.0 40.0 60.0 80.0 6.0 6.1 4.2 5.8 24.7 13.2 18.1 11.6 n=166 n=310 60.2 69.4 Copyright (C) Mitsubishi Research Institute, Inc. 14 30 鍵 20 40 20 20 30 20 20 20 30 40/ 40 / 20 MRI (MA, )

2014926 http://www.sfgate.com/crime/article/uber-driver-accused-of-hammer-attack-on-san-5783495.php 2014925 KGO-TV http://abc7news.com/traffic/three-women-claim-sf-uber-driver-harassed-them/325011/ 20141219 Arts Technica Copyright (C) Mitsubishi Research Institute, Inc. 15 http://arstechnica.com/tech-policy/2014/12/prosecutors-accuse-boston-uber-driver-of-abductingraping-passenger/

76 0.0 20.0 40.0 60.0 80.0 8.0 7.0 29.6 14.0 14.4 9.1 4.8 5.3 30 20 30 60 56.8 70.8 n=125 n=243 Copyright (C) Mitsubishi Research Institute, Inc. 16 MRI (MA, )

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4.1 Copyright (C) Mitsubishi Research Institute, Inc. 18 MRI

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5.1 2.3%1.8% Copyright (C) Mitsubishi Research Institute, Inc. 21

5.2 *1 3 *1 5 2.3% N=28,738 1.1 % 1.0 % 0.2 % 24.5 % 50.9 % 22.3 % 2%342 127 MRI Copyright (C) Mitsubishi Research Institute, Inc. 22 (SA)

5.2 1 5 2 (N=342) (N=127) 0% 20% 40% 60% 80% 100% 23.1 % 4.7 % 22.8 % 12.6 % 19.7 % 21.1 % 63.0 % 33.0 % Copyright (C) Mitsubishi Research Institute, Inc. 23 40 20 20 40 30 40 30 MRI (SA,)

5.2 2 6 3 (N=342) (N=127) 0% 20% 40% 60% 80% 100% 26.6 % 22.0 % 13.4 % 39.8 % 29.1 % 14.9 % 18.7 % 35.4 % 50 30 50 30 40 40 Copyright (C) Mitsubishi Research Institute, Inc. 24 MRI (SA,)

5.2 0.0 20.0 40.0 60.0 80.0 100.0 0.0 20.0 40.0 60.0 80.0 100.0 45.4 48.9 76.2 84.4 77.1 90.9 33.5 46.7 51.6 50.0 0.4 0.0 25.1 44.4 1.9 0.0 (N=227) (N=45) Copyright (C) Mitsubishi Research Institute, Inc. 25 (N=157) (N=22) MRI (MA,)

5.2 5 N=342) 0.0 20.0 40.0 60.0 80.0 0.6 0.0 5.6 0.8 8.2 51.5 46.5 35.4 63.0 37.1 51.2 38.3 42.5 35.7 46.5 19.9 22.0 21.3 N=127) 0.0 20.0 40.0 60.0 80.0 0.6 3.1 7.0 0.8 33.3 28.1 15.5 25.2 17.3 29.1 34.8 39.4 48.0 44.1 55.3 64.6 N=342) N=127) 0.0 20.0 40.0 60.0 80.0 0.3 0.0 17.3 23.6 18.1 9.4 39.5 52.3 48.5 54.3 74.8 75.6 N=342) N=127) Copyright (C) Mitsubishi Research Institute, Inc. 26 MRI (MA,)

5.2 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% N=342) 41.8 % 34.5 % 23.7 % N=342) 33.0 % 37.7 % 29.2 % N=127) 18.1 % 44.1 % 37.8 % N=127) 7.9 % 37.8 % 54.3 % Copyright (C) Mitsubishi Research Institute, Inc. 27 MRI (SA,)

5.2 *1 1 3 *1 1.8% 2.3% N=28,738 0.8 % 0.8 % 0.2 % 10.7 % 13.2 % 74.4 % 2%270 99 MRI Copyright (C) Mitsubishi Research Institute, Inc. 28 (SA)

5.3 1 6 4 N=270) 0% 20% 40% 60% 80% 100% 25.9 % 38.5 % 17.4 % 18.1 % 40 50 50 30 N=99) 33.3 % 11.1 % 26.3 % 29.3 % 30 30 50 20 Copyright (C) Mitsubishi Research Institute, Inc. 29 MRI (SA,)

5.3 2 6 3 N=270) 0% 20% 40% 60% 80% 100% 24.1 % 27.4 % 20.4 % 28.1 % 20 50 40 30 N=99) 8.1 % 19.2 % 22.2 % 50.5 % 30 50 20 40 Copyright (C) Mitsubishi Research Institute, Inc. 30 MRI (SA,)

5.3 Copyright (C) Mitsubishi Research Institute, Inc. 31 MRI (MA,)

5.3 0.0 20.0 40.0 60.0 80.0 0.0 20.0 40.0 60.0 80.0 51.9 56.6 46.3 44.4 31.1 58.6 29.3 35.4 41.5 45.5 40.4 43.4 42.2 31.3 28.1 30.3 0.4 2.0 8.5 2.0 7.4 15.2 0.7 2.0 7.0 0.0 20.4 36.4 (N=270) (N=99) Copyright (C) Mitsubishi Research Institute, Inc. 32 (N=270) (N=99) MRI (MA,)

5.3 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% (N=270) 36.3 % 38.5 % 25.2 % (N=270) 28.5 % 39.3 % 32.2 % (N=99) 24.2 % 44.4 % 31.3 % (N=99) 11.1 % 46.5 % 42.4 % Copyright (C) Mitsubishi Research Institute, Inc. 33 MRI (SA,)