アニュアルレポート 2013

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075 3.320115.5%3 7,450201110.3%8 1.5201167.5%24.0% 2012 100% 3 1 3 IP BB* 2 * 22 12!Yahoo! * 120 70 150 83 * BBBB 005 010 5

076 150 80 24 16 7 7 85 82 3 28 82 2.5 0.1 3 28 3.3 1. 201220124120133312011 2011412012331175,9295.5%3,378,365 69,717 10.3% 745,000 24,3497.8%289,404 10,000 7,500 7,642 7,714 8,625 8,042 7,669 8,192 9,236 8,685 2. 3,378,3652011175,9295.5% 5,000 2,500 0 Q1 Q1 11 12 010 5 102

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078 4. 650,494201118,237 2.9% 4,061201184,256 2011Yahoo! Inc.76,430 P.1154. 33,524201130,576 InMobi Pte. Ltd.PPLive Corporation 36,737201125,469 5. 278,6638,511 201132,461287,1742012 44.1% 289,404 2011 24,349 7.8% 6. 554,2342011197,24555.3% 480,4982011183,955 62.0% 4 IP!Yahoo! 21 010 5 102 115 4

079 2,277,4802011132,5816.2% 1,809,651201193,9895.5% 467,829201138,5929.0% 2012353.1iPhone ipad 20123,248.020111.3 23.9% 2012201112.41,155.8 iphone 8,000 % 60 120 111.4 115.8 6,000 4,000 2,000 0 5,140 Q1 11 22.7 1,164 5,068 26.4 1,335 5,982 16.1 963 5,257 15.7 827 5,062 Q1 12 25.3 25.5 1,281 5,422 1,382 6,494 19.0 1,235 5,795 13.4 778 45 30 15 0 90 60 30 73.0 40.5 76.0 57.8 93.7 63.9 63.1 81.1 50.5 0 Q1 Q1 11 12 NTT KDDI 75.3 56.6 75.9 43.5 86.1 70.7 35.3 30.6 39.1 20.2 26.6 22.3 23.8 22.1 21.8 3.3 12.1 12.1 89.2 54.8 2.6 014 At a Glance 036 047

080 2012201181.21,311.3 201135.6751.9 201145.6559.4 iphone* * ARPU 2012ARPU2011170 3,990ARPU20112501,400 ARPU2011802,590 ARPUiPad ARPU ARPU ARPUARPU 20129FDD-LTESoftBank 4G LTE ARPU 20121.09%20110.031.53% 20110.06 201220114,20026,100 201220111,20028,300 014 At a Glance 036 047

081 163,42620118,4794.9% Yahoo! BB with ARPU Yahoo! BB ADSLARPU 34,73420114061.2% 2012 Yahoo! BB Yahoo! BB ADSL Yahoo! BB with 20114.4 425.3Yahoo! BB ADSL42.8 217.2Yahoo! BB with 47.3208.1 387,240201119,5945.3% 67,00320119,05315.6% 600 % 45 1,200 % 40 400 200 440 23.2 102 432 21.8 94 425 20.3 86 421 14.3 60 413 22.9 94 409 24.6 100 404 23.5 95 405 14.0 56 30 15 900 600 300 874 14.8 129 905 15.9 143 919 16.9 155 975 15.5 151 924 16.9 155 995 19.1 190 958 18.3 175 994 14.9 148 30 20 10 0 Q1 11 Q1 12 0 0 Q1 11 Q1 12 0 014 At a Glance 038 039 047

082 335,644201142,00914.3% Yahoo! 178,112201121,29013.6% 2,591,1972011680,74535.6% 1,364,6302011350,071 495,8002011325,061 193,591 170 2012 P.1153. Sprint Nextel Corporation 5 P.13917. 1,000 750 500 696 52.6 366 718 53.7 385 744 53.5 398 776 53.9 418 754 53.2 401 770 52.9 407 869 55.4 482 962 50.9 490 % 80 60 40 25,000 20,000 15,000 10,000 18,868 16,355 15,190 15,681 15,582 16,872 19,354 21,076 250 20 5,000 0 Q1 11 Q1 12 0 0 Q1 Q1 11 12 014 At a Glance 040 100 115 35 139 17

083 1,657,6402011361,24727.9% 205,39350,754 44,534!2012 12012412012630 20083 2012320157 20084 20123 2 12012 1,121,104 2011 554,759 98.0%273,708 258,702 Starburst II, Inc.31 291,837269,694 219,39549,000 42.6% 33,038 Alibaba Group Holding LimitedAlibaba.com Limited 2012651,208 Zynga Inc.19,197 P.1113. Sprint Nextel Corporation Alibaba.com LimitedP.1208. 5 1,154,945201128,4302.5% 45,83673,582 FX 2,590,1842011666,45934.6% 454,1682011350,210 2012121.65 250,000 100,000 P.1133. Sprint Nextel Corporation 4 010 5 100 111 3 113 34 120 85

084 751,690201183,363 201012200,0002012 4 71,975201171,975 1564,3232011120,125 95,0002013 49,988 205,000 2012P.88 1,828,2432011287,90318.7% 1,089,191201169,221 480,000 1205,000 P.88 526,7392011179,039 P.83 2,106,4592011670,81946.7% 238,772201124,974 2013 429,6892011193,126 20131 219,3952013 24,939 Alibaba Group Holding LimitedAlibaba. com Limited 20126 51,208Alibaba.com Limited P.1208. 5 753,6162011223,082 2012343,9402013322,104 66,044289,404 4,16420116,403 Zynga Inc. 114,1582011115,151 P.13917. 51,520201182,347 010 5 100 120 85 139 17

085 2012894,460 919,770 365,494 2012 25,3102011364,571 2011389,881 20121,364,6302011 350,071 919,770 548,602 368,512 Starburst II, Inc.31 49,000 42.6%33,038 894,460 650,494 340,69664,11433,524 216,216201120,575 365,494 299,234206,096 200,444 95,07465,844 474,608350,130 330,145 153,314 010 5 105

086 2 0 1 3 3 1 2013 2014 1,167,782 813,491 354,291 939,900 205,000 734,900 939,900 205,000 734,900 939,900 205,000 734,900 2,107,682 1,018,491 1,089,191 159,480 40,224 119,256 22 2013 2014 * 1 15,695 6,778 8,917 * 2 30,770 14,204 16,566 46,465 20,982 25,483 559,821 152,338 407,483 * 1 * 2 10,606 3,001 7,605 10,606 3,001 7,605 41 41 * 1 * 2 22,366 5,817 16,549 22,366 5,817 16,549 3 2013 2014 2,107,682 1,018,491 1,089,191 1,167,782 813,491 354,291 939,900 205,000 734,900 798,779 222,403 576,376 719,342 192,603 526,739 * 1 15,695 6,778 8,917 * 2 63,742 23,022 40,720 1. 2. 2008 41 P.1092. 15 * 1 * 2 100 109 215 116 5 134 15

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096 2013625 matching rights A 6 B 8 C 2 D $$$ A78% 22% B18519 3150 CCEOCEO D103 1CEO E 100% 78% $$$ $$$ 100% 22% 100% 78% NYSE 100% 22% NYSE 111 3

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098 20121012012 112201311 7963 201212 7 120.09 69,871,312 219,395 69,871,312 3,140 2012 1228 201292815,0702012 11245,500 91 2,38772

099 2 MVNO 11 31 201211 11B100 A 218,777 100.00% B 1,649 100.00% 220,426 100.00% Alcatel-Lucent Participations Telefonaktiebolaget L M Ericsson Comverse, Inc. Samsung Asia Pte. Ltd Nokia Siemens Networks Holdings Singapore Ltd. JA & UFJ A 218,777 100.00% B 11 549 1,100 33.29% 66.71% 11 219,326 1,100 99.50% 0.50% 2012779