() () () SAVE JAPAN ()SAVE JAPAN ()SAVE JAPAN ()2014 SAVE JAPAN () () () () () () () SROI () SROI ()SROI () ()() 2014 2 3 3 5 5 7 8 11 12 14 20 23 23 26 27 30 30 38 40 SROI 45 51
NPO NPO NPO SAVE JAPAN 2014 2014 4 2015 3 1 NPO NPO 3 47 SROI:Social Return On Investment SROI SROI 1 2 3 NPO NPO NPO 334 NPO NPO - 3 -
3 NPO - 4 -
NPO - 5 -
SAVE JAPAN NPO 47 NPO 2011 4 2014 47 149 6,857 2014 90 4 5 SAVE JAPAN 2011 4 2011 8 12 2012 47 2013 1 6 () - 6 -
1SAVE JAPAN http://savejapan-pj.net/sj2015/about/ NPO NPO NPO NPO 2 2-7 -
( )SAVE JAPAN NPO 2014 3-1 3-2 1 1 () 100 2014 1 1 1,000 NPO NPO NPO NPO 3-1 3-2 ()2014 2014 47 149 4044-8 -
SAVE JAPAN SAVE JAPAN 47 7 Theory of Change ()( ) ()( ) () () () () () () - 9 -
NPO NPO - 10 -
NPO - 12 -
90-13 -
- 14 -
6,993 6,857 149 139 47 2012 3 7,000 100 : 2012 2013 2014 100 *1 2014 47 *3 39 57 6,857 149 9 2013 47 *3 38 54 6,993 139 7 2012 47 *3 36 59 6,676 *2 153 10 *1: *2: 2012 9,011 *3: 2012 8 2013 7 2014 7 NPO 2012 3 2013 2 2014 1 [] [] [] 6.7% [] 0 7.6% [] [] [] 26.4% 2.2% [] 22.2% 66.0% [] [] [] 68.9% [] - 15 -
SAVE JAPAN [] 2.0% [] [] [] [] 98.0% [] SAVE JAPAN ) [] 4.0% [] [] 41.0% [] [] 55.0% [] () - 16 -
2,914 1,601 55% ( 7-5) 3,200 2,164 68% ( 7-6) 7-5SAVE JAPAN 7-6SAVE JAPAN () () [ 55% ] [ 45% ] 3 3 [ 2 [ 2 18% ] ] [ 68% ] 95.4 7-7 [] 1.0% 3.4% 3.4% 0 0 0.2% [] 26.8% 68.6% - 17 -
SAVE JAPAN - 18 -
6000 5000 4000 3000 2000 1000 80 60 40 20 0-19 -
40.7% 59.3% 45 ( 9-2) 18.0% SAVEJA SAVEJAPAN PAN WEB WEB 5.0% 5.0% 25.0% [] ML() [] 9.0% [] DM() [] 7.0% [] () [] 29.0% [] [] 7.0% - 20 -
PR 100% 90% NPO - 21 -
NPO SAVE JAPAN SAVE JAPAN SAVE JAPAN - 22 -
SAVE JAPAN [NPO NPO SAVE JAPAN 3 () CSR ( ) - 23 -
NPO - 24 -
- 25 -
NPO - 26 -
SROI SROI SROI SROI SROI 2014 4 CVM 8 2014; 2014 CVMContingent Valuation Method, CVM 4 CVM CVM 8 benefit transfer 2000-27 -
UFJ SROI 11-1 11-2 11-3 () () NPO 2 9 TVTV CM(15) 10 9 () 1 1 ()(1 1 ) () ( 2009: 48) 10 NHK( 2008)NHK - 28 -
( ) 7 3-1 3-2 11-1SROI - 29 -
11-2SROI - 30 -
11-3SROI () SROI 13-1~13-5 1 122014 6378 8004 SROI() 1.76 ( 8380 2982 )2013 8737 9741 966 5275 SROI() 1.12 ( 7771 4466 )SROI 1-31 -
SROI 14 122014 SAVE JAPAN (SROI) - 32 -
2014 13-1
13-2
13-3
13-4
13-5
84
NPO NPO 47 NPO SROI 2014 6378 8004 SROI( ) 1.76 1-39 -
SROI (2010) 2014 vol.3. (2012)TEEB (2000) (2012)( 2 ) (2012)-SROI (2009) http://www.esri.cao.go.jp/jp/sna/sonota/satellite/roudou/contents/20090824g-unpaid.html 2014 vol.1. (2012)(SROI) CSR (2013)2012 1()2013 10 15 2000 54 4 The SROI Network(2012) A guide to Social Return on Investment. http://www.thesroinetwork.org/publications/cat_view/29-the-sroi-guide/223-the-guide-in-en glish-2012-edition - 40 -
2014 (2014 4 ) - 41 -
- 42 -
- 43 -
- 44 -
- 45 -
(1) SROI SROI SROI SROI nefnew Economics Foundation SROI SROI (CBAcost-benefit analysis) SROI CBA CBA SROI CBA SROI 1 CBA SROI ()() SROI () SROI SROI CBA SROI CBA SROI () () 46
() () ()() 11 (PV) 1 11 (discount rate) SROI 4.0% 47
SROI (target group)(control group)sroi () SROI SROI (consistency) NPO SROI NPO NPO SROI () 4-1) () 12-1 () () 48
SROI () ()() () ( 26 ) 1 1,987.52,462.5 15 4-2) ( 12 ) () 12. 49
(1 1,937 )(26 164 ) 15 4-3) CVM() 13 CVM (1ha ) (1ha ) 14 WTP 3,181 /()55,577,563 15 552,000 16 320,276 (1 ) 2 3 13 CVM( ) CVM CVM 200015 14 http://www.biodic.go.jp/biodiversity/activity/policy/valuation/pu_d01.html 15 ( 25 3 31 ) 16 () 2013 50
SROI SAVE JAPAN () 100% 100 51
() SROI SAVE JAPAN SAVE JAPAN 52
-1 SAVE JAPAN 17 2015 2015 53
2CVM 54
55
56
57
58
NPO