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Kobe University Repository : Kernel タイトル Title 著者 Author(s) 掲載誌 巻号 ページ Citation 刊行日 Issue date 資源タイプ Resource Type 版区分 Resource Version 権利 Rights DOI














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Kobe University Repository : Kernel タイトル Title 著者 Author(s) 掲載誌 巻号 ページ Citation 刊行日 Issue date 資源タイプ Resource Type 版区分 Resource Version 権利 Rights DOI グローバル企業ウェブサイトのマネジメント課題 : 日本企業のサンプルをもとに (Problems on Global Management of Companies' Website) 栗木, 契 / 水越, 康介 国民経済雑誌,207(3):53-63 2013-03 Departmental Bulletin Paper / 紀要論文 publisher JaLCDOI 10.24546/81008467 URL http://www.lib.kobe-u.ac.jp/handle_kernel/81008467 PDF issue: 2019-07-20

Zou & Cavusgil 2002 GMS, Kotabe & Helsen 2007 p. 241 Singh, Zhao & Hu 2005

GMS Zou & Cavusgil 2002 GMS Global Marketing Strategy Kotabe & Helsen 2007 pp. 236240 Levitt 1983 Douglas & Wind 1987, Kotabe & Helsen 2007 pp. 3031, pp. 235244, pp. 336342, pp. 366377, pp. 460471, pp. 525552 Zou & Cavusgil 1995 Zou & Cavusgil 2002 GMS GMS Okazaki, Taylor & Zou 2006 GMS

GMS EU Okazaki, Taylor & Zou 2006 GMS

Kuriki & Mizukoshi 2012 GMS GMS GMS MC IMC

MC IMC MC MC IMC IMC

Zou & Cavusgil 2002 Zou & Cavusgil 2002 Okazaki et al. 2006 Okazaki et al. 2006 Jaworski & Kohli 1993 MC Okazaki et al. 2006 IMC Okazaki et al. 2006 Okazaki et al. 2006 CDROM 277.477, df209, p.001, GFI.835, CFI.936, RMSEA.055, IFI.938RMSEA, CFI Hu & Bentler 1998 pp. 449450 GFI IFI

GFI GFI pp. 214215, Hu & Bentner 1998 pp. 448449 AVE CR AVE Bagozzi & Yi 1988 p. 82, Fornell & Larcker 1981 pp. 45 46 Okazaki et al. 2006 GMS

MC IMC IMC

AVE CR MC IMC GFI df p GFI CFI RMSEA IFI AIC IMC MC MC IMC

GMS GMS GMS IMC MC IMC MC IMC

Bagozzi, Richard P. and Youjae Yi 1988, On the Evaluation of Structural Equation Models, Academy of Marketing Science, Vol. 16, No. 1, pp. 7494 Douglas, Susan P. and Yoram Wind 1987, The Myth of Globalization, Columbia Journal of World Business, Vol. 22, No. 3, pp. 1929 Fornell, Claes and David F. Larcker 1981, Evaluating Structural Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, Vol. 18, pp. 3950. Hu,Li-tze and Peter M. Bentler1998, Fit Indices in Covariance Structure Modeling: Sensitivity to underparameterized model misspecification, Psychological Methods, Vol. 3, No. 4, pp. 424453 Jaworski, Bernard J. and Ajay K. Kohli 1993, Market Orientation: Antecedents and consequences, Journal of Marketing, July, pp. 5470 Kotabe, Masaaki and Kristiaan Helsen 2007, Global Marketing Management: Fourth Edition, Wiley 2010 Kuriki, Kei and Kosuke Mizukoshi 2012, How Do Companies Use IT?: In search of the typology of the company-websites for marketing in Japan, Journal of Information and Management, Vol. 32, No. 2, pp. 7788. Levitt, Theodore 1983, The Globalization of Markets, Harvard Business Review, 61, May / June, pp. 92102 Okazaki, Shintaro, Charles R. Taylor and Shoming Zou 2006, Advertising Standardization s Positive Impact on The Bottom Line: A model of when and how standardization improves financial and strategic performance, Journal of Advertising, Vol.35, No. 3, pp. 1733 Singh, Nitish, Hongxin Zhao and Xiaorui Hu 2005, Analysing the Cultural Content of Web Sites: A cross-national comparision of China, India, Japan, and US, International Marketing Review, Vol. 22, No. 2, pp. 129146 Steiger, James H. 1980, Tests for Comparing Elements of a Correlation Matrix, Psychological Bulletin, Vol. 87, No. 2, pp. 245251 Zou, Shaoming and S. Tamer Cavusgil 1995, Global Strategy: A review and integrated conceptual framework, European Journal of Marketing, Vol. 30, No.1, pp. 5269 Zou, Shaoming and S. Tamer Cavusgil 2002, The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance, Journal of Marketing, Vol. 66, No. 4, pp. 4056 pp. 6479 pp. 209235