- PDF Free Download

I.... 1 I-1.... 1 I-2.... 1 I-3.... 2 I-4.... 5 II.... 6 II-1.... 6 II-2.... 8 III....10 III-1.... 10 III-2.... 14 IV....23 IV-1.... 23 IV-2.... 29 IV-3.... 31 IV-4.... 34 V....36 V-1.... 36 V-2.... 38 V-3.... 45 V-4.... 48 VI....51 VI-1.... 51 VI-2.... 54 VI-3.... 60 VI-4.... 61

VII....76 VII-1.... 76 VII-2.... 77

2013 25 1,000 2016 28 2,400 2020 4,000 1 2013 25 2017 2017 29 2017 29 10 30km 1 2017 29 3 1

2 2017 29 2

1 2 3

IC 2 2012 24 2020 4

2018 302027 10 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 H27 H28 H29 H30 H31 5

2015 27 25.5 52.1 25.8 440 2 GDP 4.9 3.4 3 () 0 500 1,000 1,500 2,000 2,500 3,000 2,632 2,175 1,731 1,721 1,558 1,403 1,256 1,246 2 2017 3 3 () 6

1 2016 28 6,400 2,400 2011 232013 25 1,000 3 2,000 2 5 4 Inbound Outbound 5 8

FITforeignfreeindependentindividualtraveltour SNS(social networking service)sns 2017 29 6 SNS 6 PC SNS Instgram 9

1 30km 258 IC 10

2 2015 27 35,206 1975 50 1995 7 1985 60 2015 27 11,513 1 12

3 18.5%26.3% 36.8%16.7 9.8% 8.2% 10% 28 N=1,625 N=12,974 13

1 1 2010 22 2016 28 7 2016 28 2010 22 () 14

2 2016 28 4 10~12 7~9 () 28 15

3 2010 22 2016 28 16

4 2017 29 7 7 5 50% 70% :(H29 ) 17

5 2017 29 Web 91.3% 14.3% Web (H29 ) 18

6 2017 29 Web 1,000 44 1,0012,000 83 2,0015,000 20,00150,000 130 1,000 146 1,0012,000 139 2,001 5,000 175 5,000 3 2 32.2% 28.7% Web (H29 ) 19

2 RESAS Twitter SNS RESAS 2015 27 8 2016 28 7 20

3 1 PR 2014 26 8 2017 29 9 2 9 4 10 5 3 3 4 2 21

5 22

1 2 2017 29 600 Web 27 23

3 27

460 2016 28 7 1 29

4 5 7 26 9 31

6 23 5 20 3 5 5 3 6 3 358 8 30 17 00 8 28 32

7 33

1 50 50 3 25.3% 20% 19.7%5 1 (%) 0 20 40 24.7 25.3 21.0 14.7 6.7 22.3 19.5 12.2 6.7 6.7 12.2 7.8 14.2 11.8 8.3 1.3 19.7 34

2 2015 27 3 9 35

1 SWOT 9 9 (Strengths) (Weaknesses) (Opportunities) (Threats) 4 36

2 SWOT JA SNS Web PR SNS IC IC 37

1 2017 29 SWOT 2017 29 SNS 38

2 0 10 20 30 () 22 20 17 15 5 1 3 39

2017 29 10 4 2017 29 2 3 19 21 2 900 3040 60% 22% 58% 60 40 N=152, 2.0, 20.4, 37.5 60, 22.4, 17.8 N=152 N=11) N=100) N=40) (%) 0 20 40 60 80 100 21.0 20.0 36.4 10.0 20.0 27.3 40.0 39.0 18.2 30.0 18.2 17.0 3.0

20 1 PR 2017 2918 25 176 1 25 1 60 // 1000 30 30,000 41

SNS SNS FacebookTwitter SNS SNS 2017 29 12 Twitter Twitter ios Android 1 200 42

20 50 60 43

10 26 22 84.6% 83.3% 0 5 10 15 20 FIT 3 5 6 6 9 9 10 15 17 10 44

1 2 -- 45

2 4 1/3 13 13 2017 11 Web N=600 8,529 2,75932.3% 46

1,074 1,000 47 2017 29 901 /1000 893 629 532 47

1 2017 29 WEB 14 / 15 / 14 WEB 1 1 3 3 15 28 48

2 49

いいWeb 1 1 3 3 50

1 2 -- 51

SWOT 52

2017 29 11 2017 29 7 8km 1,000 2017 29 11 54

PR JA 55

7 9 PR 56

PR PR ~ 57

ICT DMO DMO PR JA DMO PR SNS Wi-Fi Web PR Web SNS ICT 58

2017 292018 30 IC ICT 59

469 530 550 1,000 5 10 25 2017 30 40 523,731 524,000 524,000 60

61 のたなのとのののとイベントののプログラムのスポーツによるのをしたのサインのパートナーシップの

Web SNS Web Web SNS 2017 29 12 SNS 360 PR Web PR Web SNS ICT 62

SNS Web SNS PR SNS PR Twitter SNS SNS 63

PR 64

2018 30 4 65

2017 29 2 3 180m 2017 29 () 66

3 Web 50% 30% PR 67

PR PR 68

PR PR 2017 29 2017 29 10 69

2020 10 Wi- Fi Wi-Fi Wi-Fi ICT 70

Wi-Fi ICT 2017 29 71

3km 10 4,000 10 IC 16 IC 16 24 72

IC 74

Glamorous= Camping= 75

76 1

2 2015 DMO DMO DMO PR DMO PDCA KPI KPI 77

30 3 http://www.city.kaizu.lg.jp/ 503 0695 515 TEL 0584 53 1111 FAX 0584 53 1569 78