2006.3.22
2002 2005
24 30cm
Commodity Hell Contact Point Confusion of information
76.0 85.2 84.8 93.0 78.0 72.0 84.0 93.5 73.0 71.6 86.3 95.0 75.0 80.9 84.5 92.5 91.0 86.9 92.3 97.0
10.0%) (12.5%) (9.5%) (29.0%) (17.5%) (21.5%)
1600 80 12
120 69
1961 4 71 2300 710
4 1
/ 3 2 3 15 3 3 1 45 4 6 1
26 9,000 1,000 1,500 1 3
Ghana
Ghana
2000
CRM
2.5
Bule Green Purple
The Shake!
Mass (Traditional) Marketing Demarketing (1971) Social Marketing (1971) Service Marketing (1981) Relationship Marketing (1983) Mega Marketing (1986) Time Based Marketing (1988) One to One Marketing (1993) Real Time Marketing (1995) Aesthetic Marketing (1977) Permission Marketing (1999) Experiential Marketing (2000) Buzz (Word-of-mouth) Marketing (2000) Holistic Marketing (2002)
Mobile Marketing Traditional Marketing Just in Time Marketing One to One Marketing Mobile Marketing
JIT One-to-One