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Title Author Abstract What is HTML5? How Does it Influence the Video Game/Newspaper/TV Industries? (Second of 2 parts) Masakazu Kobayashi (Research Fellow, KDDI Research Institute) The next-generation web standard HTML5 has recently been undergoing rapid growth. In technical terms, HTML5 is the fifth version of HTML (Hyper Text Mark-up Language), the computer language used to build web-sites. But in a broader sense, HTML5 is now a buzzword within the IT industry commonly referring to a set of cutting-edge web technologies surrounding the programming language, and these technologies tend to be conflated under the label of HTML5. Accordingly, when using the term HTML5, this report will be referring to the technology in this broader sense. More than just a programming language, HTML5 also functions as an IT platform. This means it has the capacity to absorb and even succeed the role of current platforms such as Windows, ios (iphone) and Android, and it widely expected to have a huge impact on the entirety of the media and content industries. For example, major media companies including the Financial Times, Boston Globe, BBC and the Nihon Keizai Shimbun, as well as IPTV companies such as Netflix, Internet radio services such as Pandora, Amazon s Kindle Cloud Reader, cloud CRM such as Salesforce, cloud presentation services such as SlideShare, and social media such as Facebook and LinkedIn, are all now launching their web applications based on HTML5 technology. This study into the effects of HTML5 takes place over two separate reports that will cover the video-game, newspaper and TV industries. In this concluding part, the study introduces the changes being effected on the TV and newspaper industries by HTML5. Keyword HTML5 itunes App Store Web SQL Database Video Tag Canvas Tag Device API Real-Time Communications RTC PAGE 2 of 10
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