Kwansei Gakuin University Rep Title 供 給 進 化 とマーケティング 対 応 : ゲーム 産 業 を 事 例 として Author(s) Ikeo, Kyoichi, 池 尾, 恭 一 Citation 商 学 論 究, 60(4): 41-83 Issue Date 2013-03-10 URL http://hdl.handle.net/10236/10465 Right http://kgur.kawansei.ac.jp/dspace
Christensen 1997; Christensen and Raynor 2003 Anderson 2006
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Anderson, Chris 2006, The Long Tail: Why the Future of Business Is Selling Less of More, Hyperion Books. 2009, Free: The Future of a Radical Price, Hyperion Books. NHK Christensen, Clayton M. 1997, The Innovator s Dilemma: When New Technologies Cause Great Firms to Fail, Harvard Business School Press, and Michael E. Raynor 2003, The Innovator s Solution: Creating and Sustaining Successful Growth, Harvard Business School Press, Day, George S. 1970, Buyer Attitude and Brand Choice, New York, NY: Free Press. Hawkins, Del I., Roger J. Best, and Kenneth A. Coney 1986, Consumer Behavior: Implications for Marketing Strategy, Business Publications. Laaksonen, Pirjo 1994, Consumer Involvement: Concepts and Research, Routledge. NHK NHK Porter Michael E. 1985, Competitive Advantage, The Free Press.
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