2012 4 24
Yahoo! h! JAPAN 2
2,924 3,020 3.3% 1,596 1,650 3.4% 1,602 1,673 4.4% 921 1,005 9.1% 3
3,500 3,000 2,500 2,000 3,020 1,500 1,000 500 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 4
1,500 50% 1,200 40% 900 30% 600 20% 300 10% 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 0% 5
757 799 5.4% 423 438 3.4% 427 446 4.4% 243 276 13.3% 6
800 799 600 400 200 0 03/ 1-3 04/ 1-3 05/ 1-3 06/ 1-3 07/ 1-3 08/ 1-3 09/ 1-3 10/ 1-3 11/ 1-3 12/ 1-3 7
799 800 757 600 400 200 0 300 301 199 226 257 270 11/1-3 12/1-3 8
500 12% 400 427 454 10% 8% 300 291 315 6% 200 4% 100 2% 135 138 0 0% 11/1-3 12/1-3 9
+24 +16 +3 +3 +2 +2 +2-6 10
+5.4 +2.7 +3.5 +2.5 +1.8 +1.7-2.4-4.4 44-5.4 11
500 400 50% 40% 300 200 30% 20% 100 10% 0 02/ 1-3 04/ 1-3 06/ 1-3 08/ 1-3 10/ 1-3 12/ 1-3 0% 12
718 799 730-769 388 438 389-412 392 446 394-417 233 276 244-258 13
Yahoo! JAPAN 14
15
Yahoo! JAPAN 16
17
18
19
PC No.1 84% 84% 84% Yahoo! JAPAN 20
PC No.1N 1 21
No.11 30,000 Yahoo! Google MSN infoseek goo 22 Web Web Report PC2012 1
No.11 25,000 Yahoo! yomiuri.co.jp mainichi.jp asahi.com 23 Web Report PC2012 1
No.11 15,000 Yahoo! 24 Web Report PC2012 1
No.11 15,000 Yahoo! mail.google.com mail.live.com mail.goo.ne.jp 25 Web Report PC2012 1
No.11 20,000 Yahoo! oshiete.goo.ne.jp okwave.jp Hatena 26 Web Report PC2012 1
27
PC -1-30 107 20 28
54% 29
30
31
Yahoo! JAPAN 32
Yahoo! JAPAN PC 1.0-1.5 16.3 16.3 Total: +1.4 33
PV PV 34
Yahoo! JAPAN 35
36
37
38
39
40
iphone Android 41
78% Yahoo! JAPAN SmartPhoneContents Report 2012 2 788 Yahoo!Yahoo!Yahoo! R25 sportsnavi.com Yahoo! Yahoo!Yahoo! Y h Y h! Y h! i Y h! Y h Y h! Yahoo! Yahoo!Yahoo! Yahoo!Yahoo!GyaO! Yahoo! Yahoo!Yahoo! BEAUTY Yahoo! Yahoo!Yahoo!Yahoo!Yahoo! Yahoo!Yahoo!Yahoo!Yahoo! 251 42
2010/1Q 2Q 3Q 4Q 2011/1Q 2Q 3Q 4Q 43
2010/1Q 2Q 3Q 4Q 2011/1Q 2Q 3Q 4Q 44
PC No.1No.1 45
CMO Chief Mobile Officer CMO 46
47
48
DUB 49
DUB Daily Unique Browser * * 50
DUB 51
DUBMUB * MUB DUB DUB 10 2 MUB 10 10 10 * 52
Yahoo! JAPAN DUB Yahoo! JAPAN Yahoo! JAPAN DUB 53
DUB 2012 2 2010 4 DUB 54
55
56
57
58
59
60
61
Focus Fast Fun 62
63
START 64
65
66
67
68
69
No.1 70
Yahoo! JAPAN 71
72
73
74
75
76
77
78
% 79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
5,000 4,000 3,000 2,000 1,000 0 96
97
28