2007 12 The Analysis of Competitive Advantage : The Case of Yoshimoto. Approach from Porter and Barney's frame work 3
2007 12 11 2007 1
2007 12 10 anan2007/9/5 1912 B RBV 2
2007 12 12 2 12 2007 3 http://www.yoshimoto.co.jp/ 2007/11/27 3
2007 12 1912 4 1 1948 1 7 48 695 2007 3 341 465 2007 3 286 572 800 TVCM 1 2 1912 45 4 1 1914 1 1918 3 1921 10 1923 1 2 3 4
2007 12 4 1924 1927 4 5 1929 1930 1931 2 2 1933 10 4 5 1930 5
2007 12 1934 1933 1939 1941 1945 33 1948 1950 1949 NHK 1951 1958 1964 8 1976 78 77 3 1980 MANZAI 1981 2 1982 NSC 1986 1973 6 3 1 23 6
2007 12 3 NGK NGK 1 1990 100 1991 92 80 95 1 0 500 1 0 7
2007 12 95 () 8
2007 12 (Barney, 2002) RBV RBV 9
2007 12 RBV RBV () () VRIO ()R()I()O( ) V R VRIO I 10
2007 12 RBV VRIO 11
2007 12 4-1 2007/11/29 http://www.excite.co.jp/entertainment/448/504/ a. 12
2007 12 4-2 b. 6 c. d. 6 BPNET http://www.nikkeibp.co.jp/news/biz07q4/552304/ 2007/11/26 13
2007 12 e. a e a. 1 b. = 2007 11 M 2007 14
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2007 12 16
2007 12 () 17
2007 12 4-4 a. b. ab 18
2007 12 19
2007 12 20
2007 12 RBV RBV RBV VRIO VRIO 21
2007 12 Jay B.Barney(2002), Gaining and Sustaining Competitive Advantage, Addison-Wesley Publishing Company.,2002.( 2003 ) Jay B.Barney(2001), Resource Based View, Harvard Business Review(May 2001) Michael E.Porter(1980), Conpetitive Strategy,The Free Press,1980.( 1995 ) Michael E.Porter(2001), Harvard Business Review(May 2001) 2003 Henry MintzbergBruce AhlstrandJoseph Lampel(1998)Strategy SafariThe Free Press1998.( 1999 ) 1992 1995 2000 10 2002 11 12 1998 13 1993 22