2
3
4
RegionalBrand ProductsBrand 5
CorporateBrand ProductsBrand 6
TAKAHATA 7
PR 8
1 1 SWOTStrengthWeaknessOpportunityThreat 9
10
11
12
13
14
15 Ideal om Image Personality Symbol CoreValue BaseofAuthority EmotionalBenefit FunctionalBenefit Cust er Ideal om Image Personality Symbol CoreValue BaseofAuthority EmotionalBenefit FunctionalBenefit Cust er
16
17
18
19
20
21
22
18 9 13 18 9 21 18 9 28 18 10 10 18 10 19 18 10 30 23
18 11 10 18 11 20 18 11 28 10 18 12 7 11 18 12 14 12 18 12 21 19 1 5 19 13 19 2 16 24
() 25
No 19 1 No 26
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