Vol.4 01 4/1 02 3/31

2 10 BB 12 14 16 18 20 21 22 Q&A 24 26 28 29 Vol.3 29

2

3 114 60 16 735 590 241 1996 1997 1998 1999 2000 2001

4 Yahoo! JAPAN 20023 2,90086.9%(NAR) =2,500 NAR 1 yahoo.co.jp 86.9% goo.ne.jp 54.4 infoseek.co.jp 50.0 msn.com 48.2 lycos.co.jp 40.1 isize.com 34.2 nikkeibp.co.jp 30.4 impress.co.jp 29.6 excite.co.jp 28.9 20023 Web2,900 86.9% NAR(Net Access Rate) 4 1 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 '00 '01 '02 3 6 9 12 3 6 9 12 3 78PV 4 13PV 514 PV

5

6 DSL 20023 7 01/3 29 01/6 65 01/9 152 01/12 237 02/3

7

8 Profile

Profile

10 Yahoo! JAPAN13478 4Web86.9% 2,500No.1Yahoo! JAPAN sss

11 sss Yahoo! BB sss sss

12 BB FAXOK BB STEP 1

13 STEP 2 STEP 3 s s s

14 STEP 1

15 STEP 2 STEP 3

16 Point 217.8% 100% 2001331 8,665 5,866 2,486 0 312 19,303 2,354 104 16,843 27,968 14,715 7,310 4,906 1,868 629 14,242 3,212 225 10,804 28,957 2002331 15,053 7,440 4,942 1,982 687 14,165 3,259 1,285 9,619 29,218

17 2001331 3,863 2,000 1,376 8 478 5,435 9,299 2002331 6,591 3,760 1,024 939 867 1,884 8,475 6,911 3,760 1,164 1,111 875 2,023 8,935 56 69.2% 100% 5,993 1,099 4,369 7,211 4 18,669 27,968 6,033 1,110 10,475 2,878 15 20,482 28,957 6,033 1,110 10,220 2,878 15 20,227 29,218 Point

18 Point Point 30,000 25,000 20,000 15,000 10,000 5,000 13,286 12,298 2,416 3,494 31,497 42.2 39.0 7.7 11.1 100.0 1996 1997 1998 1999 2000 2001 Yahoo! BB 200041 2001331 14,277 63 8,905 5,308 100 5,208 13 2,225 2,972 0 1998 1999 2000 2001

19 Point 10,000 8,000 6,000 200141 2002331 30,263 8,024 11,530 10,708 82 10,626 24 4,478 6,123 31,497 8,963 12,127 10,406 88 10,318 24 4,425 5,868 4,000 2,000 0 1998 1999 2000 Point 2001 Point

20 200041 2001331 4,366 3,077 14 1,303 200141 2002331 6,186 4,854 12 1,344 6,139 4,675 10 1,474 Point 49 19 Point 10,293 3,169 2,434 Point 2,372 1,117 1,051

21 s

22

23

24 Q 1 Q 2 A Yahoo! BB A

25 Q 3 A Q 4 A

26 2002331 25 20 117,531 3,946 15 10 5 59,402 39,452 50.5 33.6 0 8 00.4 6 9 12 01.3 6 9 12 02.3 1,847 862 1.6 0.7 7 6 5 4 715 675 650 0.6 0.6 0.6 3 2 1 0 00.4 6 9 12 6 9 12 01.3 02.3 436 429 320 0.4 0.4 0.3

27 1996 1 200 0 4,000 1997 9 290 0 5,800 10.45 1997 11 434 500 6,775 1999 3 1,442 1,507 6,900 1999 5 1,471 1,538 13,822 112 1999 11 1,501 1,566 27,826 212 2000 3 1,556 5,137 28,954 2000 5 2,897 3,798 57,940 312 2000 9 2,959 3,913 58,167 2000 11 5,964 1,067 116,917 412 2002 5 6,072 1,149 235,095 512

28 1996 1 1996 4 199711 1998 7 1999 9 2000 3 2000 6 2000 8 2000 9 2000 9 2001 2 2001 3 2001 5 2001 9 2001 9 200112 2002 2 2002 3 2002 4 2002 4 2002 5

2 7 7 29

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