2016 3 15 IBM Digital Analytics Explore IBM
129 IBM Digital Marketing and Analytics IBM Coremetrics IBM Coremetrics AdTarget IBM Coremetrics Benchmark IBM Coremetrics Enterprise Analytics IBM Coremetrics Explore IBM Coremetrics Import IBM Coremetrics Export IBM Coremetrics Intelligent Offer IBM Coremetrics Lifecycle IBM Coremetrics LIVEmail IBM Coremetrics Monitor IBM Coremetrics Search Marketing IBM Coremetrics Social Analytics IBM Coremetrics Tag Manager IBM Coremetrics Web Analytics IBM AdTarget IBM Digital Analytics Benchmark IBM Digital Analytics Multisite IBM Digital Analytics Explore IBM Digital Analytics Import IBM Digital Analytics Export IBM Digital Recommendations IBM Digital Analytics Lifecycle IBM LIVEmail IBM Digital Analytics Monitor IBM Search Marketing IBM Digital Analytics for Social Media IBM Digital Data Exchange IBM Digital Analytics IBM Digital Analytics ( ) IBM IBM March 15, 2016 IBM Digital Analytics Explore User's Guide Licensed Materials - Property of IBM Copyright IBM Corporation 2008, 2016.
1 IBM Digital Analytics Explore............... 1 Digital Analytics Explore...... 2 Digital Analytics Explore IBM Tealeaf.. 4.............. 5 Digital Analytics Explore...... 5 2........ 7.... 7.......... 7............ 8 Explore................ 8 IBM Tealeaf.................. 9........... 9.......... 10.... 10...... 11.... 11.......... 12........... 12...... 13....... 16.............. 16............ 17............ 18.............. 19.......... 19 3 Digital Analytics Explore............. 21.......... 21 Digital Analytics Explore IBM Tealeaf............. 23............... 23.............. 24............ 26............ 26 Digital Analytics Explore............. 27........ 28........ 28........ 29.......... 29.... 30............. 31.......... 31 CSV.... 32............. 33............. 36............. 39...... 40.............. 41.......... 41.... 42............. 43.......... 43............. 44............. 47...... 50........ 51.......... 51.............. 52............. 55.... 58............. 59.......... 60...... 60.......... 61........... 61.... 64.......... 65...... 66............ 66.... 66...... 67........ 71 4 Lifecycle.......... 73 Lifecycle.......... 73............ 73...... 75................ 75.... 76.......... 76...... 76 Lifecycle :.. 77....... 80........... 81 5 IBM Digital Analytics IBM Campaign.......... 83 IBM Digital Analytics Campaign.. 83 6............ 85............... 85............. 86................. 88 Copyright IBM Corp. 2008, 2016 iii
.............. 88............ 89 IBM Campaign Digital Analytics Explore............ 90............... 90.............. 91.. 93........... 94 (Attributes)............. 95 E............... 95....... 96 7......... 97............. 97............. 97....... 98........ 98....... 99........ 100.. 100.......... 101.......... 103.... 103 8... 105............. 105............. 109.............. 110............. 110 URL.......... 111...... 111 (Term Not Proided) 112 9 (Attributes)...... 113......... 113............ 114....... 114............ 115.......... 115 Video_Measurement............ 115 Web 2.0............. 117.............. 117............. 117.......... 118............. 118........ 118........... 118.......... 119............ 120 ()......... 121 ( )........ 122 ( )....... 123 A...... 125 B........... 127.............. 129................ 130.... 131 i IBM Digital Analytics Explore
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a. Digital Analytics IBM Marketing Platform ID b. c. IBM Marketing Platform d. IBM Digital Analytics Campaign e. Campaign Digital Analytics f. Campaign g. Digital Analytics h. Campaign Digital Analytics : IBM Campaign IBM Campaign 84 IBM Digital Analytics Explore
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Q: IBM Digital Analytics Export Builder IBM LIVEmail A: Digital Analytics Explore Q: Digital Analytics Explore A: Digital Analytics Explore Q: A: 1 10 Q: A: Q: A: [and] [or] ( [or] [and] T61 ) [and] ( IE [and] Win ) Q: Digital Analytics Explore A: ( ) Q. (IE_7 Internet Explorer ) A. Q. 1 A. WILDCARD? URL (xyz.com/us xyz.com/ca xyz.com/zn ) (xyz.com/us/abc.html ) WILDCARD *xyz.com/?? xyz.com / 2 WILDCARD?? (WILDCARD *support*?abc=* ) 106 IBM Digital Analytics Explore
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3. 1 4. Admin Explore / 50 20 / Explore ID / 20. : (p_a1 p_a2... p_a50) : (pr_a1 pr_a2... pr_a50) : (s_a1 s_a2... s_a50) / : (o_a1 o_a2... o_a50) : (c_a1 c_a2... c_a50) : (e_a1 e_a2... e_a50) URL (cm_mmca1= cm_mmca2=...cm_mmca50=) (rg1 rg2... rg50) 1 256 Internet Explorer URL 2083 114 IBM Digital Analytics Explore
: 256 Red Green Blue Digital Analytics 1 5 ( ) cmcreatepageiewtag("pageid", "CategoryID", "SearchTerm", "SearchResults"); cmcreatepageiewtag("spurs Win Northwest Diision", "Basketball", "Tim Duncan", "32"); cmcreatepageiewtag("pageid", "CategoryID", "SearchTerm", "SearchResults", "Type-_-Author-_-Split Test Version-_-Page Value-_-Language"); cmcreatepageiewtag("spurs Win Northwest Diision", "Basketball", "Tim Duncan", "32", "Article-_-Smith-_-C-_-150-_-Spanish"); Digital Analytics p_a1=type p_a2=author p_a3=split_test_version p_a4=page_value p_a5=language Digital Analytics Admin Explore Video_Measurement ( : ) 9 (Attributes) 115
( : 6) 13 (e_a13) Video Status 0 =Start; 1 =Pause; 2 =Play; 3 =Completion 13 Video Status 14 (e_a14) Video Time Stamp ( ) 1:23 83 14 Video Time Stamp 15 (e_a15) Video Length ( ) 3:10 190 14 Video Length 0 1.350 1 45 2 65 3 135 1.23 / 0 Video Status = 3 Video 0:02:13 TimeStamp (%) Video Length Status = 3 78.43% Video TimeStamp TimeStamp >= (0.98*Video Length) Video Status = 3 Video Status=0 63.54% : ( : ) : ( : Windows Media Player Real Player Quick Time) : ( : Holiday Inn ) 116 IBM Digital Analytics Explore
Web 2.0 Web 2.0 3 () : RSS : : MMC : : Web 2.0 Storefront AJAX Flash/ Flex Wiki : : : : MMC RSS MMC www.yoursite.com www.yoursite.com?cm_mmc=widgets-_-news-_-topstories-_-spurswindecisiegame ( ) ( 50 10 ) Web 2.0 ( ) Ajax Ajax Flash 1 9 (Attributes) 117
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( : 03-25-2008) () ( : Smith) ( : 03-25-2008) ( : ) ( : ) ( : C1R1) ( : Holiday Inn ) ( : Windows Media Player) ( : 2) ( : 38) ( : 145) ( : ) ( : ) ( : Gold) ( : ) ( : A) ( : ) ( : ) ( : 25) ( : 03-25-2008) ( : ) ( : ) () ( : ) ( : ) ( : ) () ( : ) ( : B) ( : ) ( : ) 9 (Attributes) 119
( : ) ( : 25) ( : ) ( : ) () ( : 720 A) ( : ) ( : ) ( : ) ( : 3.4 ) ( : ) ( : ) ( : ) ( : Gold) ( : ) ( : ) ( : C1R1) ( : Holiday Inn ) ( : Windows Media Player) ( : 2) ( : 38) ( : 145) () : ( : ) ( : ) ( : 3.4 ) ( : 14) ( : 3) ( : Reebok) ( : FRSHIP) ( : AMEX) ( ) 120 IBM Digital Analytics Explore
( : Panasonic) ( : 0 5000 ) ( : ) ( : ) ( : ) ( : XL) ( : ) ( : C2,R3) ( : Windows Media Player) ( : 2) ( : 38) ( : 145) ID ( : 314) ( : 5) : ( : ) ( : 12.99) : () ( : ) ( : AMEX VISA MC) ID ( : 1234) () () ( : 15) ( : ) ( : ) ( : Z Y) ( : ) ( : 0) ( : 2) ( : 2) ( : ) ( : AMEX) 9 (Attributes) 121
( : 5) ( ) ( : 25,000) ( : ENT29303) ( ) -( : 2130) ( : 895 1203) ( : MD80 770) ( : ) ( : ) ( : Gold) ( : ) ( : ) ( : C1R1) ( : Holiday Inn ) ( : Windows Media Player) ( : 2) ( : 38) ( : 145) : ID ( : 123) ID ( : 123) ( : 123) ( ) () ( : Crown Plaza) () ( : 3) ( : ) ( : ) ( : Z) ( : 2) ( : 1) ( : AMEX) ( : 2) () ( : 25,000) 122 IBM Digital Analytics Explore
( : ENT29303) ( : ) ( : ) ( : Hampton Inn) ( : Austin) ( : Southwest U.S.) ( : ) ( : Gold) ( : ) ( : ) ( : C1R1) ( : Holiday Inn ) ( : Windows Media Player) ( : 2) ( : 38) ( : 145) () : ID ( : 123) ( 123) ( ) () () ( : 3) ( : ) ( : ) ( : SFO) ( : LAX) ( :) ( : AMEX) ( : 2) () ( : 25,000) ( : ) ( : ENT29303) 9 (Attributes) 123
( : ) ( : ) ( : ) ( : Gold) ( : ) ( : ) ( : C1R1) ( : Holiday Inn ) ( : Windows Media Player) ( : 2) ( : 38) ( : 145) () : ID ( : 123) ( 123) 124 IBM Digital Analytics Explore
A. IBM : cm_support@us.ibm.com : cm_feedback@us.ibm.com : IBM 1001 E Hillsdale Bouleard Foster City, CA 94402 : 1.866.493.2673 E : cm_support@us.ibm.com IBM Austin 11501 Burnet Road Building 905, Floor 2 Austin, TX 78758-3400 : 1.866.493.2673 IBM Europe Ltd. Lotus Park The Causeway Staines Middlesex TW18 3AG U.K. : 0808 234 4736 E : cm_europe@us.ibm.com IBM France 17 Aenue de l'europe 92275 Bois Colombes Cedex France : 0800 91 4912 E : cm_france@us.ibm.com IBM cm_support@us.ibm.com https://support.ibmcloud.com IBM Dallas 750 W John Carpenter Freeway Iring, TX 75039 : 1.866.493.2673 IBM GmbH Beim Strohhause 17 D-20097 Hamburg Germany : 0800 664 8899 E : cm_deutschland@us.ibm.com IBM 2008, 2016 125
IBM Hong Kong Limited Silercord Tower 2 Room 907 30, Canton Road Tsim Sha Tsui Kowloon Hong Kong SAR, China : +852 8201 0823 Fax: +852 8201 0832 E : cm_asiapac@us.ibm.com IBM Australia and New Zealand 60 Southgate Ae Southgate VIC 3006 AUSTRALIA ( ) 1800 69 CORE () 0800 69 CORE E : cm_asiapac@us.ibm.com IBM IBM Bay Area Lab 1001 E Hillsdale Bouleard Foster City, California 94404 USA 1+866-493-2673 : https://support.ibmcloud.com E : cm_support@us.ibm.com World Wide Web: www.ibm.com/marketing-solutions/ FAX IBM 126 IBM Digital Analytics Explore
B. IBM Digital Analytics https://support.coremetrics.com - ( ) Web ( ) () - (IBM Digital Analytics cm_feedback@us.ibm.com ) IBM 2008, 2016 127
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IBM IBM IBM IBM IBM IBM IBM ( ) 103-8510 19 21 IBM IBM IBM Web Web Web IBM Web IBM Copyright IBM Corp. 2008, 2016 129
(i) ( ) (ii) IBM Bay Area Lab 1001 E Hillsdale Bouleard Foster City, California 94404 U.S.A. IBM IBM IBM IBM IBM IBM IBM IBM IBM ibm.com International Business Machines Corp. IBM IBM www.ibm.com/legal/copytrade.shtml http://www.ibm.com/legal/ copytrade.shtml 130 IBM Digital Analytics Explore
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