BUSINESS REPORT 2012.1/ 1-2012.12/ 31 3659
TOP MESSAGE No.1 Creativity+Globalization BUSINESS REPORT 01 TOP MESSAGE 11 201 2 PC 3 Pay-to-play 1 Free-to-play 2 Creativity + Globalization No.1 1 2
PERFORMANCE REPORT PC 2012 2012 PC PC NCsoftgloops inbluepc 2012 1,084 23.8%47825.2% 2541.4% 201 2 44.6% 483 26.5% 287 1,084 PC DeNA No.1 17.7% 191 6.2% 67 5% 53 BUSINESS REPORT 02 PERFORMANCE REPORT
BUSINESS STRATEGY 4 BUSINESS REPORT 03 BUSINESS STRATEGY 4 4 1 2 3 2012 2012 2 MOYASOFT20% 6 NCsoft1 4.7% PC 6 inblue 100% 4 7 10 Electronic Arts FIFA3 gloops 100%
CLOSE UP About NEXON gloops inblue 2012 inblue gloops GREE AppStore BUSINESS REPORT 04 CLOSE UP gloops 1% 23% 14% 9% 12% PC 99% PC 77% 47% 27% 36% 23% 32% 20122 4 6 20124 10 12 20122 4 6 20124 10 12
GAME CONTENTS PC Main Contents PC ONLINE GAME BUSINESS REPORT 05 GAME CONTENTS Copyright 2009 NEXON Korea Corporation and NEXON Co., Ltd. All rights reserved. 2D New Contents Copyright 2009 NEXON Korea Corporation and NEXON Co., Ltd. All rights reserved. NEOPLE Inc. All right reserved 2D Copyright 2010 NEXON Co., Ltd. All Rights Reserved. Copyright 2007 GameHi Co., Ltd. All Rights Reserved. UG-FORC FPS PC Copyright EA SPORTS TM FIFA Online 3 FIFA 3 EA SPORTS FIFA PC 4532 15,000 2013 VALVE CORPORATION. ALL RIGHTS RESERVED. DOTA IS A TRADEMARK AND/OR REGISTERED TRADEMARK OF VALVE CORPORATION. DOTA 2 5 5 Valve Copyright NEXON Korea Corporation & Valve Corporation. All Rights Reserved. Valve, Counter-Strike and Counter-Strike Online 2 are trademarks, registered trademarks, or applied trademarks of Valve Corporation. 2 FPS Valve Valve
About NEXON MOBILE GAME gloops, Inc. gloops, Inc. 150 gloops, Inc. 150 1 BUSINESS REPORT 06 GAME CONTENTS gloops, Inc. gloops, Inc. 2013 NEXON Korea Corporation and NEXON Co., Ltd. 3
OVERSEAS BUSINESS About NEXON Global Fun Leader BUSINESS REPORT 07 100 60 1,084 876 OVERSEAS BUSINESS NEXON Korea Corporation 1994 12 http://www.nexon.com/ 515 697 NEXON America Inc. 2005 9 http://www.nexon.net/ NEXON Europe S.ā.r.l. 2010 11 http://www.nexoneu.com/ 139 171 123 41 39 2009/12 215 246 121 55 57 2010/12 327 286 130 63 68 2011/12 483 287 191 53 67 2012/12
NEXON S EFFORTS NEXON NEXONHANDS NEXON Korea Corporation NEXONHANDS 3 Creation Culture Sharing BUSINESS REPORT 08 NEXON S EFFORTS CHIBA LOTTE MARINES LOTTE GIANTS. ALL RIGHTS RESERVED.
FINANCIAL DATA 2011 12 31 2012 12 31 201 11 1 201 1 12 31 2012 1 1 2012 12 31 BUSINESS REPORT 09 FINANCIAL DATA 150,722 85,043 16,016 44,074 24,952 235,765 24,562 33,316 57,878 155,310 158,618 9,730 73,436 75,451 313,928 44,241 54,761 99,003 87,613 1 4,948 72,665 34,415 38,249 2,652 3,997 36,905 540 1,944 35,500 9,953 25,547 208 25,755 1 08,448 18,551 89,897 42,022 47,874 3,851 7,184 44,54 1 284 4,209 40,616 1 5,285 25,330 70 25,401 191,219 218,703 50,300 51,342 50,1 62 90,757 17,239 455 3,451 1 7 7,886 235,765 51,202 116,158 8,1 4 1 786 3,576 214,925 313,928 201 11 1 201 1 12 31 39,762 29,486 83,499 650 93,1 25 24,473 117,598 2012 1 1 2012 12 31 42,7 14 113,711 30,902 6,893 33,199 117,598 84,398
CORPORATE & STOCK DATA 201 2 12 31 10201 2 12 31 NEXON Co., Ltd. 2002 12 18 104 0033 3 1 Tel.03-3523-791 1 51,342 251 31.8 PC 201 2 12 31 CFO Owen Mahoney NXC Corporation NXMH B.V.B.A. STATE STREET BANK AND TRUST COMPANY NXMH B.V. CBHK-KOREA SECURITIES DEPOSITORY-SAMSUNG Lee Seung Chan KIM SANG BEOM NORTHERN TRUST CO. (AVFC) SUB A/C 5220 201 2 12 31 210,631,400 60,593,200 24,967,700 11,698,479 10,557,500 8,349,200 5,500,000 5,069,400 5,000,000 4,276,099 % 48.36% 13.91% 5.73% 2.68% 2.42% 1.91% 1.26% 1.16% 1.14% 0.98% 404,23592.81% 19,3064.43% 9,5462.19% BUSINESS REPORT 10 CORPORATE & STOCK DATA 201 2 12 31 1,400,000,000 435,539,900 9,459 2,1650.49% 2850.06%
1 1 1 12 31 3 12 31 6 3012 31 100 4 1 168 00638 4 0120 782 031 URL http://www.smtb.jp/personal/agency/index.html URL http://ir.nexon.co.jp/ir/kokoku.html www.nexon.co.jp 104-00333 1