CONTENTS Chapter1 Chapter2 Chapter3
Chapter1
Globalization Red Ocean Blue Ocean Red Ocean Strategy Blue Ocean Strategy 4Chapter1 5
6Chapter1 7 CASE 1 CASE 2 Globalization
Chapter2
10Chapter2 11
12Chapter2 13
Chapter3
16Chapter3 17 1 Viewpoint Viewpoint 2
18Chapter3 19 3 Viewpoint
20