1 PR PR CC IR FP AV IT IT 175
1 2001 1998 Personalization 1 1 T. P. 1993 SNA Hill, T. P. 1977 2001 18 nonstorable intangibility Delaunay 1992 2000 200 201 1993SNA 4 2001 18 a b c d 176
24 1 2 1 K L 2 2 K L X L K 価 価 価 価 価 価 価 価 価 177
C f K L S f K L X OHP PC K L K 1993 85 178
24 Pro-sumer 2 2 2 1998 46 2 1 18 19 20 3 1970 1998 47 2 1970 3 2 2 1L K 3 179
1984 8 1980 AV 2 4 3 180
24 4 K 4 2 1 3 CD-ROM HDD 181
2 3 PC IT BtoB 1970 NC BtoC 5 5 1991 184 182
24 183
PC IT 2 4 19 6100 1970 4 1998 71 184
24 3 PC PC ipod 3 1 PC PC 19 PC 1977 eii PC PC Brockmann 1998 312 PC PC 19 185
1850 Domestic Technology Narratives Step by StepBrockmann 1998 271 1914 18 TI TI 6 TI 1997 4 7 1997 3 4 1981 1 3 2 1977 6 ASCII 1997 7 9 1981 1979 9 NEC PC8001 PC 1981 4 1982 14 1985 2 1983 1988 PC 1995 Windows 95 1995 27 1996 40 1994 100 1995 143 1996 127 170 1995 40 9386 96 30 1999 Windows 95 96 1978 JW-10 AV 1998 OA 1985 TI 186
24 OA 2004 122 1991 160 1989 8 1998 10 1989 6 600 1992 1 9 87 1995 7 1 PL 4 5 4 1 2 2 4 PC 18 19 187
4 2 20 1960 1993 102 AV AV Win-Tel PC1996 PC 188
24 Personalized Technology PC 2000 PC 1980 21 e-democracy IT IT e-democracy 2005 9 2005 6 1 PR PR 2005 1 11 MBA Tuka 2004 11 S 10 189
IT IT IT ipod ipod IT 1 1998 2 3 Toffler 1980 10 30 70 10 70 21 21 21 1990 3 1920 190
24 2002 20 4 1963 1 1984 114 5 1935 1983 154 155 1955 1983 110 6 TI 19051922 7 TI 1938 19491958 T.A. 1969 8 1970 110 200 110 191
1991 160 1986 1987 TC 9 1987 1991 319 324 TC 1966 9 2005 5 31 3 3 2005 6 1 2003 11 11 2003 11 11 2006 PR PR 2500 2 3 BSE 2005 1 11 10 2002 100 300 10 1 0 NTT 1999 au 192
24 KDDI 2005 11 2002 2005 1 7 1991 1991 1984 2000! 2000 3 1981 1977 1993 K/L 1998 Manual Writing 1991 1998 31998 2001 2001 2004 1997 1997 1993 1998 1991 1983 Brockmann, R. John, 1998, From Millwrights to Shipwrights to the Twenty-first Century, Hampton Press Inc., NJ. USA. Delaunay, Jean-Claude, Gadrey, Jean. Services in Economic Thought, Three Centuries of Debate. J. C. J. 2000300 193
30 D. 200 201 Hill, T. P., 1977, On Goods and Services, Review of Income and Wealth,Vol. 23., No. 4, Dec. 1977. Toffler, Alvin, 1980, The Third Wave, William Morrow & Company, Inc. 1982 3 194