35 20 20 1 40 7 40 2 20 7 50 40 40 7 50 2 30 60 40 2 7 20 3 4 22 6 20 5 6
36 20 1 40 2 20 1 20 1955 30 10 1945 20 8 1946 21 1950 25 1951 26 1951 26 10 1951 26 1954 29 31 30 2 1954 29 11 1958 33 6 1962 37 10 1955 30 1964 39 10 1964 39 1 633 60 1973 48 1 3 50 4.7 7 1
20 37 30,000 25,000 20,000 15,000 10,000 5,000 0 1960 70 80 90 93 1 OECD National Accounts 2 3 1990 7 9 1 1 16,000 14,000 12,000 10,000 8,000 25 20 15 10 6,000 5 4,000 0 2,000 0 5 1946 50 60 70 80 90 94 1 2 1946 54 55 7 11 2 1 1 1 2 60 4 1974 49
38 20 1962 37 40 1980 55 40 5 40 30 6 1961 36 4 7 100 90 80 70 60 50 40 30 20 10 0 1950 55 60 65 70 75 80 85 90 7 17 3 7 1 3 3 3
20 39 21 http://www.mhlw.go.jp/toukei/itiran/roudou/chingin/kouzou/z2009/dl/52-21h.pdf 4 7 2010 22 2 2 21 4 396.7 0.7 295.9 3.5 287.2 3.3 241.2 1.0 200.0 0.3 50 30 70 2000 12 2002 14 30 8 1992 4 1998 10 12 10 21 http://www.mhlw.go.jp/toukei/itiran/roudou/chingin/kouzou/z2009/dl/52-21i.pdf 5
40 20 5 377.9 1.0 316.2 2.6 286.7 2.8 251.6 0.2 229.5 1.8 207.8 0.0 100 84 91 76 83 21 http://www.mhlw.go.jp/toukei/itiran/roudou/chingin/kouzou/z2009/dl/52-21j.pdf 6 6 468.1 448.9 261.7 306.5 186.9 21 http://www.mhlw.go.jp/toukei/itiran/roudou/chingin/kouzou/z2009/dl/52-21k.pdf 7 7 310.4 40.6 12.2 194.6 44.2 6.4 337.4 222.0
20 41 244.8 172.1 40 8 1960 35 1950 25 1954 29 1955 30 30 40 3 C 9 100 90 80 70 60 50 40 30 20 10 0 1947 50 60 70 80 90 94 1 1947 55 10 56 2 47 55 56 62 5 63 3 71 55 7 22 8 7 8 60 10
42 20 50 40 11 1955 30 10 6.4 10 12 60 1968 43 13 20 30 10 14 15
20 43 15 1956 31 1959 34 16 30 25 20 15 10 5 0 1955 60 70 80 90 92 1 2 100 3 1955 65 SNA 56 65 75 70 75 SNA 65 75 7 26 9 7 1960 9 50,000 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 1948 58 63 68 73 78 83 88 93 7 28 10
44 20 17 1968 43 10 1 1 1958 33 5.6 1993 5 35 2008 20 41.7 1 1963 38 1.16 1993 5 0.62 2008 20 0.55 1963 38 9 1993 5 93.5 2008 20 95.5 18 100 90 80 70 60 50 40 30 20 10 0 1956 60 70 80 90 94 1 2 7 41 11 11 95.3 71.9 1994 6 50 75.6 1 19 60 20 50 21 40 22 1946 21
20 45 1951 26 1950 25 617 1955 30 607 1955 30 1960 35 200 1960 35 1965 40 440 40 1950 25 50 1965 40 78.5 23 24 60 25 30 40 24 26 7 WTO TPP 40 7
46 20 1 40 39 2 40 43 3 60 37 4 60 131 138 5 60 138 6 40 49 55 7 40 100 8 40 55 67 9 60 50 60 126 10 60 157 11 40 58 60 12 40 62 13 60 82 83 14 40 67 70 60 40 3 60 34 15 40 72 16 40 66 17 7 28 36 18 7 32 36 19 7 40 42 20 60 162 165 21 50 154 156 22 40 72 77 23 60 1974 49 87.4 50 87 50 3 60 114 2011 23 253 36 36 84 44 1 22 2 91 260 65 61 65.8 650 65 223 2009 21 457 104 2009 21 555 438 24 40 76 25 60 92 26 60 129 2 7 40 20
20 47 100 90 80 70 60 50 40 30 20 10 0 1958 60 65 70 74 75 76 80 85 90 95 1 2 1962 63 3 67 69 4 7 45 12 7 12 1967 42 89.2 9 1 1958 33 0.2 3.4 37.0 32.0 17.0 7 1973 48 90 1979 54 2 7 1995 7 9 2 7 2009 21 9 63.1 61.0 1
48 20 1958 33 72.0 1965 40 86.3 1960 8 8 9 1 3 1 3 3 8 9 50 3 9 9 9 1986 61 1999 7 2007 17 1 32 65 52 4 57 57 1995 7 1 50 2007 114 2009 21 16.0 2010 22 1,218 54 539 19 9 30 8
20 49 7 9 1 7 45 2 7 46 47 50 240 3 50 237 50 8 20 24 91 35 39 60 64 50 220 296 50 296 4 2011 12 14 http://business.nikkeibp.co.jp/article/topics/20110615/220816/. 3 1 3 1980 1980 1990 5 5 2 3 3
50 20 15 4 15 1984 59 12 89.0 83.8 75.2 70.3 62.1 60.3 58.3 56.9 55.8 54.5 47.4 41.8 37.1 35.9 20.2 GNP 1972 GNH 9 1 GDP 1 GDP 1 GDP 1 1 5
20 51 1976 51 1979 54 2011 22 60.0 2 6 1 29 82 2 202 205 3 23 10 http://www5.cao.go.jp/keizai2/koufukudo/pdf/koufukudosian_gaiyou.pdf 4 26 5 21 6 22 6 89 4 22 6 20 80 70 60 50 40 30 20 10 0 22 6 6 13
52 20 13 1965 40 50 76 10 33 3 31 1 1973 48 12.1 2.8 1 1973 48 20 2 5 20 1973 48 1 30 1 20 80 70 60 50 40 30 20 10 0 22 6 11 14 1963 38 6 3 14 1958 33 30 15 45
20 53 1963 38 20 1974 49 1 1974 49 1 1974 49 20 80 70 60 50 40 30 20 10 0 22 6 53 15 15 1958 33 31 69 1964 39 55.3 44.7 1981 56 55.1 42.5 1986 61 1991 3
54 20 1992 4 1958 33 20 20 2 7 1 5 3 70 60 50 40 30 20 10 0 22 6 77 16 16 1959 34 1995 7 1996 8 1974 49 1 20 1 22 6 63 2 22 6 62 71 3 22 6 72 75
20 55 5 20 1965 40 10 3 C 57 1966 41 1969 44 4 12 1966 41 GS 70 1966 41 1968 43 2 1968 43 1 1969 44 1970 45 77 1971 46 8 12 4 1 1972 47 1 1971 46 12 2
56 20 1971 46 3 350 1972 47 7 1973 48 1 1975 50 3 1974 49 4 4 1 1 1975 50 3 5 1976 51 1977 52 10 1977 52 10 36 28 1978 53 24 11 UFO J. K. 1979 54 2 2 150 1
20 57 1 1 2 300 1980 55 1981 56 70 120 132 400 1982 57 1983 58 2 UFO 50 1983 58 2 IC NHK 65 14,800 1,000 1980 1984 59 1985 60 G 5 7000 88,000 1 BMW 150
58 20, CD 1986 61 11 1986 61 11 DC 1987 62 1 GNP 1 85 NTT 160 1988 63 3 GENJI 1 SMAP, TOKIO, V6, 1989 3 12,500 4 9 85 55 177,000 1 7 Diamonds 1 2 GO BANG S, SHOW YA BAKUFU SLUMP CLUB TUGUMI 136 5 1990 2
20 59 B. B. 1983 130 1991 3 1 1991 3 4 CD OH! Yeah/ 1 254 2 CHAGE & ASKA SAY YES 250 CM KAN Santa Fe 100 1992 4 1 G 1993 5 7 8 10 1,900 1,001 1 GNP 1 3 1991 3 1993 5 10 10 1990 1994 6 100 40 Mr. Children
60 20 1995 7 1 3 Windows 95 1996 8 1 249 1997 9 5 100 300 250 20 1999 11 1 6,308 1999 11 1 IT 11 23 9,000 IT i mode 9 250 8 1,000 Q HOLD ON ME! 2000 12 2001 13 80 7 9 9
20 61 46.9 2002 14 1 2002 14 1 2008 20 2003 15 2004 16 2005 17 7 7,000 mixi 200 ipod LOHAS 2006 18 DS Lite mixi 660 2007 19 7 1 2008 20 Wii Fit 10 260 PSP 2nd G 240 150 H &M 2009 21 8 0.00 2010 22 3
62 20 6 7 5 AKB48 2011 23 3 10 21 1 75.78 DVD PSP, Wii, ipod, mixi, LOHAS H&M AKB48 20 6 20 10 20 20 3 C 20 30 10
20 63 1976 46 27 18 11 10 1 33 1 1 30 40 3 C 2 1 1 20 20 4 1 1970 45 2 4 6 4 1 30 ALWAYS 2005 17 12 200 3 NHK 3 1973 48 33 31 2009 21 24 45
64 20 20 20 20 1 71 11, 11 29 27 14 61 8 71 11 3 9 2 70 10 17 18 3 NHK 35 8 2008 1973 48 21 14 2009 21 24 6 http://www.nhk.or.jp/bunken/summary/research/report/2009_05/090501.pdf 9 60 9 1 6 60 6 1 9 59 9 1 71 10 46 10 1 70 9 46 11 1 71 11 45 9 1 2009 9 10 23 10 http://www5.cao.go.jp/keizai2/koufukudo/pdf/koufukudosian_gaiyou.pdf 21 22 2 12 http://www.mhlw.go.jp/toukei/itiran/roudou/chingin/kouzou/z2009/index.html 7 7 7 15
20 65 60 60 11 1 50 50 12 1 40 41 7 10 22 6 http://www8.cao.go.jp/survey/h22/h22-life/index.html 1999 9 15 70 10 45 10 1 35 8 2008 NHK 2009 5 1 http://www.nhk.or.jp/bunken/summary/research/report/2009_05/090501.pdf 2001 10 30 DENTSU 1945 2003 2004 11 10 Business Watch SMBC http://www.smbc-consulting.co.jp/company/mcs/bizwatch/hit/ 21 http://www.mhlw.go.jp/toukei/itiran/roudou/chingin/kouzou/z2009/index.html 1946 1999 Media View 2000 1 1