1 30 www.shochiku.co.jp 31 www.shochiku.co.jp 32 Print Advertising A 33 P&A 21
3-1 34 34 P&A 35 Shall we 22
3-2 36 VTR DVD 6 1 23 36 PPV Pay Per View 1:n VOD Video On Demand 1:1 23
3,994M$ 18,000M$ Harold Vogel "Entertainment Industry Economics" 1998 37 01 168 02 151 03 127 2005 38 VOD VOD CCCTSUTAYA DVD 2004/9 24
39 Toho Youga 40 Shochiku Youga ST 41 2004/2 IMAGICA 2004/10 2004/11 2004/3 HD 25
2004 42 43 J/C 26
44 GB 45 65% KOCCA 27
46 Shrek 2(2004) 3 4.4 Finding Nemo(2003) 12 3.4 1 Titanic(1997) 6.0 2 Star Wars(1977) 4.6 47 "Shaman King"(FOX) "Yu-Gi-Oh!"(WB) "Bayblade"(ABC Family) "Yu Yu Hakusyo"(Cartoon Network) Cartoon Nerwork "Inuyasya" "Case Closed""Lupin the 3rd" 28
48 GDH NTT 49 AT-X 739 50 A B 29
G 10% 3-8 10% 1 53 10% 480 4 NHK 54 51 52 G 1 1 70 1 70 14 1 14 G 53 G 10% G 54 ITV Digital 30
2 55 56 MLB MLB MLB MLB MLB CATV MLB CATV WINWIN FL 55 ESPN FOX 56 2004 NHK TBS 31
57 58 6 59 2003 60 2006 150 3 1 20 61 62 ISL FIFA 2002 2006 2 ITV Digital 1-3 32
63 J1J2 28 2 7 2 33
() 1999 J1J2 () 34
64 65 1985 30 35
68 66 W CS 739 67 68 PRIDE PPV 36
37 ( ) ( ) 69
38 Web P2P 6,000 DVD 4,000 5 2/3 CD JASRAC CD Web P2P 6,000 DVD 4,000 5 2/3 CD JASRAC CD CS HV 5.1 CS HV 5.1 5 200 2/3 1/3 DVD CS 100% 2002/7110CS 110CS 110CS 5 200 2/3 1/3 DVD CS 100% 2002/7110CS 110CS 110CS