2000
21 21 21 1990 21 1997 21 2001 1
21 ( ) () (21 ) 2
1 3
2 4
1 1974 2 5
3 100ml 20kcal 6
4 5 15581570 1920 211 1927 7
8
6 7 9
10
2-1 500ml PET 2-2 1998 11
2-3 1998 2-4 t 2000 12
1 13
2 2000 10 14
3 Ap-1 4 1991 19921992 1001996 15
16
17
18
19
20
5 1970 6 21
22
3-1 3-2 p.84 1999 23
3-3 on 2000,p.106 GRAPHICS 3-4 CVS,SM,GMS 24
3-5 3-6 Self Soft Speed Short Small Save 25
3-7 3-8 26
3-9 3-10 38.0% 9.7% 300ml1000ml 11.6% 15.9% 27
3-11 1999 3-12 28
3-13 29
2-2 30
70 1996 1996 31
32
A-1 1 1908 41 1909 42 2 1970 60 33
1960 196065 196672 60 American way of life 1970 34
1970 1960 60 packaged goods 1970 35
A-2 A-3 197087 11 10 1962 63 A-4 1962 15 36
1980 A-4 80 37
1999 1 R.J.Robiguet 1806 2 3 1973 85 13 4 1996 5 198891 6 1992 95 38
7 39
A-1 40
A-2 p.72 1999 p.72 A-3 41
A-4 on GRAPHICS 2000 p.186 42
B-1 500 1980 43
B-2 1980 44
45
1980 13 46
1996 18 1999 47
19 1 45 55 40 48
2 3 4 5 6 7 8 9 10 11 12 13 14 15 1990 80 49
300 16 17 = 18 1999 19 1990 20 50
B-1 1999 p.76 51
B-2 p.86 on GRAPHICS 2000 p.86 B-3 80 85 90 95 99 80 83 88.9 97. 80 245ml 120 L 83 87 100094 1500 89 84 245ml 88 340ml 100 90 1.5L PET 85 570ml 97 500ml PET 90 92 P 99 96 8085 83 92 99 1999 p.77 52
B-4 p.116 on GRAPHICS 2000 p.116 B-5 20 P D S 120 100 570ml. 350ml 500ml 120 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 53
B-6a 80 CM CM 80 80 81 83-M. 83 87 83 84-85- 83 87-S. 84 88 91 92 95 88.9 96 97 97 97.4 98 99 1999 p.79 B-6b 54
B-7 10 1999 p.82 B-8 55
Ap-1 1945-1952 1953-1959 1960-1965 1966-1972 1973-1979 1980-1985 1986-1990 1991-1995 56
Ap-2 1955 1970 196573 197390 1998 57
Ap-3 1998 58
Ap-4 1998 59
Ap-5 60
Ap-6 61
Ap-7 1998 62
Ap-8 1998 63
Ap-9 1998 p. 64
Ap-10 65
Ap-11 96 66