>> 松 山 東 雲 短 期 大 学 - Matsuyama Shinonome Junior Colle Title 女 性 におけるファッションブランド 志 向 性 の 経 年 変 化 Author(s) 吉 川, 研 一 Citation 松 山 東 雲 短 期 大 学 研 究 論 集. vol.44, no., p.71-82 Issue Date 2014-03-25 URL http://iyokan.lib.ehime-u.ac.jp/dsp Rights Note This document is downloaded IYOKAN - Institutional Repository : the EHIME area
REPORT OF RESEACH MATSUYAMA SHINONOME JR.COL.Vol.44,2014 Kenichi YOSHIKAWA Matsuyama Shinonome Junior College Kuwabara, Matsuyama (Received Jan. 7, 2014) Summary To make women s orientation for fashion brand clear, the situations of the fashion magazine, the favorite fashion brands, and the internet shopping were investigated for high school girls, college girls, and general women 20 s-50 s. The results were as follows ; 1) In high school girls, college girls, and general women 20 s, the real cloth brands were highly popular, and the diversity for fashion brand was recognized. The high orientation for luxurious fashion brand in wallet was recognized. 2) General women 40 s-50 s whose youth were in bubble time were low orientation for fashion. High orientation for luxurious fashion brands was recognized in some women as a result of fashion magazine. 3) 30-50% of young generation was internet shopping users. The utility of internet shopping will increase in future. This result reflects diversity for fashion brands.