The Financial Strategy for Procuring the Construction Expense of Tokyo Disneyland Finding Sponsor Companies in Financial Difficulties NAKAJIMA Megumi How Oriental Land Corporation OLC gained construction expense of Tokyo Disneyland TDL? Huge theme parks need huge construction expense. OLC found sponsor companies to gain sponsorship fee. Sponsor companies have right to use Disney characters for commercial to make their corporate image better. After TDL opened, sponsor companies increased. Konosuke Matsushita and Matsushita Electric Industrial Co. became the first sponsor of OLC. Construction of Tokyo DisneylandFinancial Difficulty Sponsorship 1 TDL TDL TDL 2000 1955 2 TDL 1 TDL TDL 1 TDL TDL TDL 1980 12 24
650 950 1,200 TDL TDL 31 TDL 1 20 300 2013, 120-221 2 1,000 1,000 1967 1975 2006, 204-216 1979 4 30 2-3
16 2016 3 2006, 220-243 1980 8 22 650 500 3 1980 100 400 2006, 242-247 3 TDL TDL 15 300 18 1981 TDL TDL 2006, 251-254 4 1981 5 1,500-1,800 1,300 1,000 TDL 2006, 283-287 3 TDL 3 40 2 1981 10 TDL 15 1
20 400 TDL PR 1,000 35 3 1982 11 JAL TDL TDL 16 TDL PR TDL 5 4,000-5,000 TDL TDL 30 300 km 4 1982 11 TDL TDL 16 7 5 1 TDL 1983 3 18 5 27 TDL TDL 6 TDL 18 5 60 TDL 200 3 7 1 TDL 360
16 2016 3 1981/10/23 11 15 20 2 1983 8 TDL TDL 35 8 1986 10 9 1988 3 TDL 2,113 40 TDL EO 24 EO 10 1989 2 11 1989 3 TDL TDL UNISYS 1100/72 2200/200 POS 12 1989 5 TDL PR 3 20 20 13 1990 6 TDL TDL 27 14 1990 7 TDL 2000 28 15 1991 12 37 28 1946 8 10 1 1,000 m 2 850 m
62 km 16 1992 7 29 100 7 10 17 1993 3 TDL 10 18 1997 11 1998 3 TDL TDL 19 2000 11 TDS TDS TDL TDL 30 TDS 20 TDL TDS 2 TDS 20 2001 3 TDS 2 22 21 2001 4 NTT TDS 22 2006 9 TDL TDS 23 2006 11 2007 4 1 TDL TDS TDL TDS 2 3 24 3 TDL TDL 1984 8 TDL 2 5 TDL TDL
16 2016 3 1 9,800 m 2 160 530 64 30 10 30 0.5-3 25 4 1990 7 TDL TDL TDL TDLVIP TDL 100 TDL TDL 26 1989 7 27 1990 10 TDL TDL VTR TDL 28 5 TDL TDL 100 55 1990 1957 1986 3 TDL 50 17 PTA TDL 20 PR 4 18 TDL 1987 1 TDL
TDL TDL 100 1987 6 50 1987 12 29 6 1990 12 90 100 200 14 19 2 30 1991 6 1 5 10 TDL TDL 50 VIP 140 100 10 10 TDL 50 1989 233 1992 270 2 1,000 31 1996 6 UCC
16 2016 3 6 250 g 6 642 32 2000 9 TDS TDL TDS TDS TDL 1983 10 2003 4 14 2 8 2 16 33 4 1 2006 9 6 TDL 6 TDL 24 TDS 21 2005 34 2 2006 12 TDL TDS 32 TDL 2006 12 24 35 2009 4 100 36 2010 11 NTT TDL TDS TDL 26 TDS 23 37 5 TDL 1 TDL TDL 650 950 1,200 1 20 300 2 TDL 1981 TDL 3
35 5 60 140 100 10 10 4 PR PR 5 TDL 1983 4 1988-91 6 TDL VIP TDL TDL 100 7 2006 2006 6 TDL 32 TDL 2006 12 24 2014 2006 2013 2014 2 1989/06/01 24 7 1981/10/23 11 15 20 1982/11/05 12 PR 1982/11/18 14 1983/03/05 9 1983/04/09 8 4 1983/08/27 8 1
16 2016 3 1986/10/03 21 1988/03/29 5 JCB 1989/02/14 4 TDL 7 1989/03/08 9 TDL 1989/05/16 5 TDL 1990/06/07 16 TDL 1990/07/06 20 TDL 1991/12/18 15 TDL 1992/07/16 22 TDL 1993/03/30 21 1997/11/20 18 TDL 2000/11/21 4 2001/03/15 17 2 2001/04/26 5 2007/07/31 20 OLC 26 2006/11/09 25 TDR OLC 1984/08/10 13 TDL 1990/07/14 6 TDL 1989/07/26 27 1990/10/28 5 1990/09/10 32 TDL 1990/10/31 15 TDL 100 200 1991/06/17 3 TDL 1 1996/06/28 17 UCC 2000/09/07 15 TDS TDL 2006/09/15 13 6 2006/11/12 MJ 9 TDL TDS 2009/04/09 3 2010/11/25 39 NTT