200001023 1
3 1.1 1.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.4 11 2.1 2.1.1 2.1.2 14 3.1 3.1.1 3.1.2 3.2 3.3 3.2.1 3.2.2 3.2.3 3.4 3.5 3.5.1 3.5.2 3.5.3 51 4.1 2
1.1 K 3
4 1.2 ( ) 10 20 20 40 50
5
1.3 1.3.1 1-3-1 29.7 17.1 15.7 1-3-1 11.0 8.7 7.0 1957 3.6 3.5 2.0 1.9 1968 1992 1.3.2 6
7 Graham 1956 1957 1957 1968 1992 1.3.3 1940 50 1960
1.3.4 1992 simmel 1992 1992 8
1.4 9
10
2.1 2.1.1 2003 11 3 7 8 9 4 11 3 11 7 8 9 QFRONT 11 3 11 7 11 8 11 9 16 40 10 20 11 3 62 60 96.8 16 20 70.0 21 25 26.7 26 30 1.7 31 40 1.7 11 7 8 9 100 97 97.0 16 20 61.9 21 25 29.9 26 30 6.2 31 40 1.0 40 1.0 11
4 2.1.2 WEB 12
WEB ( ) 1977 98 7 2000 10 WEB WEB 27 13
14 3.1 Q pp18 37 3.1.1 1-0.537 %
=-0.509-0.391 % 15
-0.379 r=.307 3-1-1 3-1-2 16
0.862 0.917 % 0.570 % 0.796 % 0.349 % 0.443 % 17
18 0.760 % 0.848 % 0.451 % 0.623 % 0.434 % 0.239 % 0.243 %
3.1.2 0.4402 ( ) ( ) 0.5862 4-0.008 0.954-0.153 0.136 ( ) 19
3.1.3 3-1-3 0.211 0.237-0.173 5 0.175-0.184 5 20
21
3.2 22
3-2-1 3-2-2 0.705(1% ) 0.241(1% ) 0.734 1 3 23
24
3.3 3.3.1 3-3-1 6 SHIMA 500 25
0.5 0.33 3-3-2 R =.910 R²=.828 R²=.820 F=111.25.00 3-2-3 1000 1000 4000 T 3-3-3 26
794-81 T 1.192 0.236 3-3-4 3-3-4 3-3-3 3.3.2 3-3-5 3-3-6 27
3-3-5-2.539 0.014 1% 3-3-5 3-3-6 2.822 28
0.006 1% 3-3-6 T 3.3.3 ( ) 0.566 ( ) 3-3-7 29
3-3-7 0.230 % 0.345-0.307 0.326 % -0.229 % 30
3.4 3-4-1 3-4-1 0.276 0.246 31
3-4-2 0.188 3-4-3-0.207-0.254 1% 32
T 3-4-4 3-4-5 3-4-4 2.501 0.015 % 33
3-4-5 3-4-6 5 34
3.5 3.5.1 Q11 (Hot Pepper ) T 3-5-1 3-5-2 35
3-5-1-4.516 0.002 % 3-5-2 36
3-5-3 3-5-4 3-5-3-2.068 0.046 % 37
3-5-4 18 11 3-5-5 3-5-6 - - 38
3-5-6 3-5-7 3-5-8 39
3-5-7 3-5-8 18 20 3-5-9 3-5-10 40
3-5-10 3.5.2 Q12 41
T 3-5-11 3-5-12 3-5-11-2.545 0.014-2.788 0.007 42
3-5-12 3-5-13 3-5-14 3-5-13-2.192 0.034 43
-2.016 0.049 3-5-14 3-5-15 3-5-16 44
3-5-15-2.506 0.015 3-5-16-2.764 0.004-2.696 0.009 45
3-5-17 3-5-18 46
3-5-17 F 6.779 0.004 F 3.781 0.034 F 10.036 0.000 3-5-18 3.5.3 Q13 Q12 3 T 3-5-19 3-5-20 47
3-5-19-2.100 0.040 3-5-20 48
3-5-21 3-5-22 3-5-21 49
3-5-22 3-5-23 3-5-24 3-5-22 50
3-5-23 51
4.1 45 53 52
53
1992 1 pp18 37 1957 pp201 214 1968 pp310 317 Graham,S 1956 Class and Conservatism in the Adoption of Innovations,Human Ralations,vol. Simmel,G 1904 Fasion,Int.Quart.,10.1904 Reprinted in American J.Social.62,1957 http://www.shinbiyo.com/byk/date.html 54