ETC
2008 2 ( ) Market Intelligence Group JATA VWC ( ) ) 2
* 1 * 1 4
All right reserved by JTB Foundation
6
( ) 30.0 25.0 20.0 15.0 ( 80% 75% 70% 65% 10.0 60% 7
8
Effect of GDP on Overseas Travel Market Quarterly Development since 1994) Overseas Trips Yellow dots: 97 02 04 09 Sep.11 94-96 SARS and War in Iraq GDP Source: Prepared by JTBF based on the statistics from MOJ, ERSI 9
11
( ) ( ) All right reserved JTB Foundation 2009
13
9.9% 37.5% 34.0% 18.6% 29.4% 48.1% 18.2% 4.3% 38.6% 47.6% 11.7% 2.1% 14
( ) 15
17
2000 100 160 140 120 100 80 60 40 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 JTBF 18
00 07 00 07 01 02 06 07 01 02 06 07 00 07 00 07 19
10.5% 8.1% 9.0% 8.3% 30.6% 7.4% 10.3% 15.8% 11.3% 13.2% 19.7% 15.4% 21.3% 4.1% 5.3% 9.6% 0% 5% 10% 15% 20% 25% 30% 35% 100 20 25%30%35% Youngexperi enced (20-34years old) 20
21
22
1990 70% 60% 50% 40% 30% 20% 10% 0% 23 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2008
74.7% 2.0% 17.2% 6.1% 56.7% 1.7% 33.1% 8.4% 46.0% 21.0% 21.4% 11.6% 44.7% 5.3% 24.9% 25.0% 58.1% 15.0% 9.9% 17.0% 32.0% 42.5% 12.1% 13.5% 22.3% 60.1% 4.5% 13.1% 65.2% 17.7% 5.5% 11.6% JTB 24
41.6 34.5 31.6 31.3 19.6 17.8 14.1 38.2 25
2006-2007 26
27
28
No. 1
30
31
32
No. 2
61.1% 26.3% 12.6% 20.9% 25.6% 10.1% 14.4% 12.3% 4.0% 53.7% 63.8% 74.1% 72.1% 71.8% 83.1% 25.5% 10.6% 15.8% 13.5% 15.8% 12.9% 34
20 34 35 49 45.7% 47.7% 54.3% 52.3% 50 50.1% 49.9% (2008) 61.1% 38.9% 35
70% 60% 50% 40% 30% 20% 10% 0% 36
70% 60% 50% 40% 30% 20% 10% 0% 37
No. 3
39
5.2% 8.2% 7.8% 3.6% 8.9% 8.5% 14.9% 14.1% 29.9% 23.0% 23.7% 19.3% 27.1% 28.7% 23.5% 23.0% 24.1% 34.2% 38.5% 42.7% 5.0% 14.4% 23.7% 30.1% 35.8% 43.1% 40
8.5% 6.7% 2.1% 11.8% 10.5% 10.2% 15.1% 15.5% 34.3% 35.4% 27.1% 22.3% 41.2% 24.4% 41.2% 26.5% 26.0% 29.6% 48.8% 62.5% 11.5% 16.4% 34.4% 31.4% 43.4% 48.4% 41
9.9% 10.1% 5.5% 9.4% 8.4% 10.7% 18.2% 16.6% 24.9% 26.8% 21.5% 25.3% 21.4% 25.6% 30.2% 30.3% 33.7% 37.0% 36.5% 35.8% 39.2% 39.0% 41.6% 47.9% 55.4% 56.6% 42
43
27.1% 33.4% 47.2% 54.7% 13.1% 8.8% 15.6% 25.8% 47.3% 53.4% 33.8% 25.8% 49.1% 40.9% 44
8.6% 18.2% 11.4% 17.9% 19.1% 20.6% 28.6% 33.7% 46.4% 46.9% 44.3% 54.5% 27.7% 38.4% 45
46.1% 53.3% 27.5% 31.7% 17.4% 15.3% 31.1% 33.7% 40.8% 41.5% 11.3% 7.4% 39.9% 51.0% 46
23.0% 23.8% 17.4% 22.1% 19.6% 18.9% 19.7% 16.5% 13.8% 15.3% 22.3% 15.2% 24.4% 9.9% 19.1% 8.8% 18.4% 5.2% 9.3% 2.7% 2.9% 1.6% 10.5% 1.5% 47
12.5% 29.7% 15.2% 24.6% 16.7% 20.4% 19.0% 19.6% 23.9% 18.1% 11.6% 16.1% 9.5% 15.7% 7.5% 13.5% 10.4% 8.3% 10.3% 6.6% 4.6% 5.4% 7.1% 4.5% 48
26.6% 25.8% 10.8% 21.7% 25.2% 19.5% 20.2% 18.3% 24.4% 16.5% 21.1% 15.8% 16.0% 15.0% 11.7% 14.8% 13.3% 13.8% 15.1% 10.3% 13.8% 9.6% 6.9% 3.4% 49
6.5% 35.5% 28.7% (20-34 ) 48.2% 36.4% 21.5% 19.4% 3.8% 38.0% 47.9% 12.0% 2.1% 50
12.2% 51.6% 42.3% 73.8% 10.2% 16.7% 33.2% 47.4% 51
16.0% 39.4% 54.2% 66.6% 13.0% 20.0% 41.0% 28.1% 52
20.1% 46.6% 41.8% 65.2% 16.3% 13.9% 39.4% 40.5% 53
No. 4
10.5% 8.1% 9.0% 8.3% 30.6% 7.4% 10.3% 15.8% 11.3% 13.2% 19.7% 15.4% 21.3% 4.1% 5.3% 9.6% 0% 5% 10% 15% 20% 25% 30% 35% 100 55 25%30%35% Youngexperi enced (20-34years old) 55
26.4% 73.5% 46.5% 53.5% 59.0% 57.6% 41.0% 42.4% 2.5% 97.5% 14.1% 9.6% 85.9% 100.0% 90.3% 56
57
58
59
0% 20% 40% 60% 80% 100% 60
No. 5
62
14.2% 6.1% 14.7% 10.2% 28.4% 47.6% 71.6% 43.1% 61.2% 38.3% 28.3% 49.0% 100.0% 100.0% Insignia Research Buying Cycle Model 63
0% 20% 40% 60% 80% 100% 64
65
No. 6
0% 20% 40% 60% 80% 100% 67
14.2% 38.3% 40.1% 50.5% 35.9% 48.8% 39.5% 41.6% 41.1% 41.6% 24.1% 41.0% 22.2% 23.2% 39.3% 38.8% 38.7% 61.9% 66.9% 58.7% 68
No. 7
32.7% 9.0% 58.2% 32.9% 14.5% 52.6% 15.4% 39.6% 45.0% 29.4% 32.2% 35.1% 34.6% 35.6% 33.2% 45.2% 16.2% 38.6% 47.6% 17.7% 34.7% 76.6% 10.4% 13.0% 70
21.2% 25.2% 34.4% 51.5% 8.0% 5.3% 9.1% 32.3% 71
73
74
( ) ( ) 75
76
( ) 77
( ) 78
79
80
7/10/2009
7/10/2009