2013 4 26 Vol.127 8 shingo.tanaka@mizuho-cb.co.jp BtoC 3 8 2011 8 8
8 8 2012 PB 8 8 PB PB PB PB 1
2012 PB NB PB 2012 BtoC 2013 3 15 TPP 1 3 3 1998 31.9 1998 28.7 2006 2
2006 2006 2012 2008 31.4 2011 2012 2009 2012 2012 FAOThe FAO Food Price Index remaining steady Release date: 07/02/2013 2012 2013 25 1 1 1 / 2000 3
2 2007 2000 2006 2007 2012 1 2000 100 1975 2011 1 1 34 1 3 4
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1 1 5 12 5 3 3,000 7 3,000 PB OEM PB 4 670 3,000 860 140 230 2009 2010 4 2002 35,235 2010 29,685 11
7 1 2012 11 2012 8 2014 4 5 13 PB 4 6 2013 2 24 2013 5 2013 3 13 6 2013 3 1 12
14 8 1 8 2019 2013 Before After 2012 PB PB 8 14 PB 2 2012 8 10 1,000 13
3 15 PB 16 PB PB PB PB 7 2011 1.7 2017 2.3 8 17 7 PB 8 PB 14
PB 2013 PB CGCV! 12 PB PB PB 18 8 15
8 3 4 CEO 2009 3 3.22012 3 7.5 19 COO 2 9 45 10 11 9 2010 5 29 10 2010 7 26 11 2013 2 25 2010.7.26 2013.2.25 2010.5.29 CEO 16
8 8 2011 5 1 CEO 6 15 3 12 2011 5 43 2012 BMS3 12 2013 2 25 17
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CO2 1990 ECR P&G 1990 ECREfficient Consumer Response 1994ECR ECR QR 1981 P&G 15 P&G POS P&G 22 EDLP POS P&G 1994.9.5 2002.5.6 Collaboration is a game changer 16 P&G 15 1994 9 5 16 Nestle Europe ECR EUROPE CONFERENCE&MARKETPLACE2012.5.9 19
P&G 2011 2 8 8 23 Before After A B C D A C B D 20
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IR 3 3 3PL 2 P34 36 2010 11.7 17 18.2 18 1 2010 1.07 2007 0.99 3.93 19 17 22 18 2012 19 22 2010 26
R1 1.07% PL 22 3PLThird3rdParty Logistics 8 PB PB P32 SNS 2013 R&D 40 R&D AICS 2011 4 27
2012 10 213 AICS 31 AICS 40 1/10 AICS 15ml 213 201210 R&D 2000 R&D P&G 2015 30 2012 2012 28
3 3 8 8 33 12 NB 2 29
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PB 5 PB PB PB PB PB 2013 12.6PB PB 34 PB 2013 PB PB PB PB 3 PB PB 2011 PB 3 PB 19601980 1990 2007 3 PB NB PB 2008 9 NB 2010 32
2012 PB 2007 PB 2011 2012 PB PB 16PB PB 4 35 196080 1990 20072009 2012 NB NB 2011) PB 2010 PB PB PB PB 4 PB PB 18 PB PB PB 4 35 3 PB PB 9 33
PB NB 2012 36 2011 NB PB PB PB 1999 2012 14 PB NB PB PB 2009 21 PB NB 82.7 PB CEO 22 4 PB 23 21 PB 22 2013 2 25 23 PB 2 34
NB PB PB NB PB NB PB 37 NB PB PB PB 35
2010 PB 2011 2011 3 19 1 2012 ICE CREAM DATA BOOK 2010 2013 2 28 2013 2 24 2013 PB 2013 2012 2011 2011 2010 PB.2013 2 24 2013 2010 5 29 COO KPI 1994 9 5 2010 7 26 2013 2 25 CEO 2002 5 6 2013 3 1 PB 2013 3 13 Web 22 23 24 2012 36
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