Advertisement Specifications Ver6.6 2004.12.second version 2005 2 23 2005 4 3 Copyright 2004 Yahoo Japan Corporation All Rights Reserved
3 4 Flash 8 1. 14 2./HTML 15 3./Flash 16 4. 17 5. /Flash 18 6. 19 7. 20 8. /Flash 21 9. 22 10. /Flash 23 24 11. 26 12. 27 13. 28 14. 29 15. 30 16./Flash 31 17. 32 18. 33 19. 34 20. 35 21. 36 22. 37 23. /Flash 38 24. 39 25. /Flash 40 26. 41 27. /Flash 42 28. 43 29. 44 30. 45 31. 46 32. 47 48 34. 50 35. QVGA 51 36. 52 37. QVGA 53 38. 54 Yahoo! 55 Yahoo! 56 V V 57 75 ActionScript 79 2
5 12 Flash7 12 V10 12 VV57 7 0 2%6 1 1 Flash Flash8 URL RMI Macromedia Flash Macromedia Flash GIF89a JPEG 3
QR 15 7 0.4 2 Yahoo! NEW NEW 4
No.1 1 OS 2005 4 4 OS - - - - - 1 2 3.7km 67m2 2900 2,700 * * ABC* * * ABC 3.7km 67m2 2900 2,700 * * ABC* * * ABC 5
20 20 18 18 18 ALT Yahoo! Yahoo! JAPAN 6
2005 4 3 Yahoo! 7
Flash Flash Flash Flash Player 6 JavaScript ON Flash V OS Windows 95 Windows 98 Windows NT Windows Me Windows 2000 Windows XP IE 5.0 Flash Player 6 JavaScript ON 160kbps V Macintosh stop 15Flash V 10 SWF Flash Player 6 8
Flash geturl 13 2 1 2 (2)3 1: (1) 2: 3: ActionScript79 * * 1 * * * * * CPU 1: Flash 1 Yahoo! Ad Creative *1 Abbey *1 http://yac.yahoo.co.jp/ Abbey 12 18/ 18/ Flash 9
Flash Flash AIFF WAV RawMP3 BGM ON OFFYahoo! Ad Creative *1ZIP.fla ON/OFFON setvolume80 80 PlayStopON/OFF Yahoo! Ad CreativeON/OFF 2 OFF -3db Flash CD *1 http://yac.yahoo.co.jp/ Abbey 12 CPU 10
Flash 1/2 1. JIS Yahoo! JAPAN Web Flash Flash 2. Flash Flash ActionScript 2-1. Flash 50 Flash 50 2-2. 11
Flash 2/2 2-3. ActionScript 2-4. 3. Abbey Abbey Flash ActionScript Abbey FlashAbbey Abbey 12
Flash URL on (release) { } if ((clicktag.substr(0, 5) == "http:") or (clicktag.substr(0, 6) == "https:")) { geturl(clicktag, targettag); } clicktagurl targettag Macromedia FlashMX 2004 Professional 13
1. North Banner < ALT 15K15,360 468 60 30 FlashGIF 30 FlashGIF GIF89a / JPEG 6 1 8 1 / Yahoo! ALT 14
2. North Banner /HTML < 1. < 2. ALT 15K (15,360 ) 468 60 30 GIF89a / JPEG / HTML 6 1. 5 2. 5 4 1 / 2. URL HTML5 Yahoo! 1. 15
3. North Banner /Flash < ALT 1 15K15,360 30K30,720 468 60.fla / Flash Player.swf / GIF89a JPEG 15 10 GIF89a6 1 4 1 / Flash 8 GIFJPEG 1. 4 My Yahoo! Flash 16
4.Super Banner < ALT 15K (15,360 ) 728 90 GIF89a / JPEG / HTML ( 6 GIF89a JPEG 1 / HTML 5 4 1 / 17
5.Super Banner /Flash < ALT 1 15K15,360 30K30,720 728 90.fla / Flash Player.swf / GIF89a JPEG 15 10 GIF89a6 1 4 1 / Flash 8 GIF89a JPEG 4. My Yahoo! Flash 18
6.Skyscraper < ALT 15K15,360 120 600 GIF89a / JPEG / HTML ( GIF89a JPEG 1 / HTML 5 1 1 / PR 19
7.Brand Pannel / < ALT 12K12,288 224 50 15 FlashGIF89a GIF89a / JPEG 10 1 4 1 / 24 25 20
8.Brand Pannel //Flash < ALT 1 12K12,288 24K24,576 224 50.fla / Flash Player.swf / GIF89a JPEG 15 10 GIF89a10 1 4 1 / Flash 8 GIF89a JPEG 7. 24 25 21
9.Brand Pannel / < ALT 12K12,288 224 100 15 FlashGIF GIF89a / JPEG 10 1 4 1 / 24 25 22
10.Brand Pannel //Flash < ALT 1 12K12,288 24K24,576 224 100.fla / Flash Player.swf / GIF89a JPEG 15 10 GIF89a10 1 4 Flash 8 1 / GIFJPEG 9. 4 24 25 23
Yahoo! JAPAN Flash GIF FlashGIF Flash Flash 8 Flash Flash Player 7Flash ActionScript ActionScript79 Flash ALT 24
Yahoo! JAPAN 20 21 22 23 URL Flash Yahoo! JAPAN 4 6 Flash 4 4 6Flash 4 4 6Flash 4 25
11.West Modules < ALT 6K6,144 125 125 15 20 10/12 GIF89a / JPEG 1 4 10 2 1 / 26
12. Large West Modules < ALT 8K8,192 125 200 15 GIF89a / JPEG 1 4 1 / PR 27
13.East Modules < ALT 2K2,048 140 30 12 GIF89a / JPEG 1 / 3 11 4 12 3 1 / 28
14. North East Modules < ALT 6K6,144 160 100 30 GIF89a / JPEG 1 4 1 / 29
15. Large East Modules < ALT 10K10,240 140 300 15 FlashGIF GIF89a / JPEG 6 1 4 1 / PR 30
16. Large East Modules /Flash < 1 10K10,240 20K20,480 140 300 ALT.fla / Flash Player.swf / GIF89a JPEG 15 10 GIF89a6 1 4 1 / Flash 8 GIFJPEG 15. 4 PR 31
17. Tall East Modules < ALT 10K10,240 180 330 15 GIF89a / JPEG 1 4 1 / PR 32
18.Buttons) < ALT 1.5K1,536 88 31 15 GIF89a / JPEG 1 1 1 / 33
19. East Large Buttons) < ALT 3K (3,072 ) 240 40 15 GIF89a / JPEG 1 1 1 / 34
20.Baby Banner < ALT 3K (3,072 ) 137 28 15 GIF89a / JPEG 1 1 1 / 35
21. Game Table Banner < ALT 6K6,144 234 60 GIF89a / JPEG 1 1 1 / 36
22.Monster 30K30,720 425 500 ALT GIF89a / JPEG / HTML 6 GIF89a JPEG 1 / HTML 5 4 1 / 5 PR < 37
23.Monster /Flash 1 30K30,720 60K61,440 425 500 ALT.fla / Flash Player.swf / GIF89a JPEG 15 10 GIF89a6 1 4 1 / PR GIFJPEG22. Flash8 < 38
24.Large Rectangle 20K20,480 300 250 ALT GIF89a / JPEG / HTML 6 GIF89a JPEG 1 / HTML 5 4 1 / 5 PR < 39
25.Large Rectangle /Flash 1 20K20,480 40K40,960 300 250 ALT.fla / Flash Player.swf / GIF89a JPEG 15 10 GIF89a6 1 4 1 / PR GIFJPEG24. 4 Flash8 < 40
26.Large Square 15K15,360 240 240 ALT 15 FlashGIF89a GIF89a / JPEG / HTML 6 GIF89a JPEG 1 / HTML 5 4 1 / 5 PR < 41
27.Large Square /Flash 1 15K15,360 30K30,720 240 240 ALT.fla / Flash Player.swf / GIF89a JPEG 15 10 GIF89a6 1 4 1 / PR GIF JPEG26.Large Square Flash 8 < 42
28. South Box Promotion < PR 30 90 30/13 5K5,120 100 100 ALT GIF89a / JPEG 30 90 30/13 1 35 4 1 / 30 90 30/13 43
29. Promotion Text Link < [PR] 28 PR 28 1 8 2,3 10 1 4 1 / [PR] 28 48 49 44
30.Toppage Text Link < PR 33/1 1 PR 33 33/1 1 4 1 / 48 49 PR 33 45
31. South Text Link < PR 33/1 1 PR 33 33/1 1 4 1 / PR 33 48 49 46
32. Center Text < PR 33/1 1 PR 33 33/1 1 4 1 / 48 49 PR 33 47
ALT ( ( ) [ ],. ( : ;... 3 - -+ =?! URL 12 ex.yahoo! < > 48
Yahoo!Shopping!20 30 OFF 4 1 4 30 10 OFF 5000 24ATM Yahoo!Shopping!!2030 OFF NG 4/1 4/3010 OFF 3 NG 5000 3 NG **24ATM 3 NG 49
33. < ALT 700 94 26 1 i Ezweb6 i GIF89a EZweb PNG PNG 1 4 QVGA 1 / (i51 QVGA QVGA1 1 4 256 CLICK 55 50
34. QVGA/i < 2K (2,048 ) 192 53 1 ALT i GIF89a EZweb 1 4 1 / QVGAi 256 CLICK 55 51
35. < 600 76 52 ALT i GIF89a EZweb PNG PNG 1 4 1 / (i53 QVGA QVGA1 1 4 55 52
36. QVGA/i < 4K (4,096 ) 120 82 ALT i GIF89a EZweb 1 4 1 / QVGAi 120 82 55 53
37. < PR 14 PR 14 28 14 1 6 2 8 2 1 PR 14 1 / (56 ) 55 54
Yahoo! URL i /EZweb/ URL 100 URL 1 URLURLquery uid= sid= pid= nl= cl= 1 23 i /EZweb/ 256 QVGA QVGAi 4 1 1 QVGAQVGA2 QVGA 55
Yahoo! 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz... ()!#% ()*+,-./:;=?@[ ]^_`{ }~ <> < > " & & $ EZweb &dol; 3 56
Flash V * V 57
VV Flash V Flash V 70 Flash V : : : ALT/ : : : : 1 20K20,480 2 20,000 /1,080 320K327,680 ) 468 60.flaFlash Player.swf 30 10 152 21 1 Flash : : : ALT/ : : : : : 12K12,288 15K15,360 468 60.fla / Flash Player.swf 15 10 21 1 58
VV Flash V : : : ALT/ : : : : 15K15,360 ) 468 60 GIF89a / JPEG 6 21 1 59
V V Flash V Flash V 70 Flash V : : : ALT/ : : : : 1 30K30,720 2 20,000 / 1,080 320K327,680 ) 728 90.flaFlash Player.swf 30 10 152 21 1 Flash : : : ALT/ : : : : : 12K12,288 15K15,360 728 90.fla / Flash Player.swf 15 10 21 1 60
V V Flash V : : : ALT/ : : : : 15K15,360 728 90 GIF89a / JPEG 6 21 1 61
V V Flash V Flash V 70 Flash V : : : ALT/ : : : : Flash : : : ALT/ : : : : : 1 30K30,720 2 20,000 / 1,080 320K327,680 ) 300 250.flaFlash Player.swf 30 10 152 21 1 12K12,288 20K20,480 300 250.fla / Flash Player.swf 15 10 21 1 62
V V Flash V : : : ALT/ : : : : 20K20,480 ) 300 250 GIF89a / JPEG 6 21 1 63
V V Flash V Flash V 70 Flash V : : : ALT/ : : : : 1 30K30,720 2 20,000 / 1,080 320K327,680 ) 240 240.flaFlash Player.swf 30 10 152 21 1 Flash : : : ALT/ : : : : : 12K12,288 15K15,360 240 240.fla / Flash Player.swf 15 10 21 1 64
V V Flash V : : : ALT/ : : : : 15K15,360 240 240 GIF89a / JPEG 6 21 1 65
V V Flash V 24 Flash V 70 Flash V : : : ALT/ : : : : 1 15K15,360 2 20,000 / 1,080 320K327,680 ) 224 50.flaFlash Player.swf 30 10 152 21 1 Flash : : : ALT/ : : : : : 12K12,288 15K15,360 224 50.fla / Flash Player.swf 15 10 21 1 66
V V Flash V : : : ALT/ : : : : 12K12,288 224 50 GIF89a / JPEG 10 21 1 67
V V Flash V 24 Flash V 70 Flash V : : : ALT/ : : : : 1 15K15,360 2 20,000 / 1,080 320K327,680 ) 224 100.flaFlash Player.swf 30 10 152 21 1 Flash : : : ALT/ : : : : : 12K12,288 15K15,360 224 100.fla / Flash Player.swf 15 10 21 1 68
V V Flash V : : : ALT/ : : : : 12K12,288 224 100 GIF89a / JPEG 10 21 1 69
V Flash V V 3 4 Flash 8 ActionScript 79ActionScript Yahoo! Ad Creative *1 Abbey *1 http://yac.yahoo.co.jp/ Abbey 12 70
V 1. 1 1 Flash 2 2 71
V 2. 1 1 14.428.856KDSLT15 Flash V V 3 3 4 4 V 20000 4 72
V 3. 1 V 20K20,480V 30K30,720 V 30K30,720V 30K30,720 V 15K15,360 20000B/s 2 11 swf 2 73
V 4.2 2 2 2 112kbps 2 MacintoshFlash MacintoshWindows 74
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ActionScript 79
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