1998 1998 3
1998 1997 1996 620,910 39,278 16,868 588,572 42,898 19,152 560,821 37,012 17,507 1998 4,776,231 302,139 129,754 457,333 99,310 64,267 436,705 94,610 57,257 404,181 101,675 54,965 3,517,946 763,923 494,362 626,435 413,801 610,132 388,145 580,513 357,861 4,818,731 3,183,085 40.1 13.25 977.4 47.5 12.5 941.0 43.7 12.5 894.2 0.308 0.102 7.52 4.2 5.1 5.0 22,718 22,045 22,305 6,000 200 4,000 8 4,500 150 3,000 6 3,000 100 2,000 4 1,500 50 1,000 2 0 94 95 96 97 98 0 94 95 96 97 98 0 94 95 96 97 98 0 94 95 96 97 98 SHISEIDO / Annual Report 1998 1
SHISEIDO / Annual Report 1998 2
SHISEIDO / Annual Report 1998 3
Shiseido Value... SHISEIDO / Annual Report 1998 4
SHISEIDO / Annual Report 1998 5
SHISEIDO / Annual Report 1998 6
SHISEIDO / Annual Report 1998 7
SHISEIDO / Annual Report 1998 8
73.7% 4,800 3,600 2,400 1,200 0 94 95 96 97 98 SHISEIDO / Annual Report 1998 9
SHISEIDO / Annual Report 1998 10
SHISEIDO / Annual Report 1998 11
16.0% 1,200 900 600 300 0 94 95 96 97 98 SHISEIDO / Annual Report 1998 12
SHISEIDO / Annual Report 1998 13
10.3% 800 600 400 200 0 94 95 96 97 98 SHISEIDO / Annual Report 1998 14
SHISEIDO / Annual Report 1998 15
SHISEIDO / Annual Report 1998 16
SHISEIDO / Annual Report 1998 17
SHISEIDO / Annual Report 1998 18