Woman.excitePC //Excite

Woman.exciteCGM

0 200 400 600 800 1,000 1,200 1,400 / / 135PV 25 Woman.Excite Yahoo!beauty @cosme OZ 556 800 753 1,262 Cafeglobe.com woman 260 229 171 amebagg 68 Woman.excite 2030 28 300 1 SNS 35 450 1

17.30% 22.90% 20.40% 11.70% 11.00% 6.10% 5.60% 3.80% 1.10% 27 % 73% 0.2% 0.5% 1.4% 4.4% 15.1% 5.3% 2.9% 4.8% 1.8% 50.3%

, 9.7%, 6.1% 5.8%, 10.6%, 8.0% % 1.5% 4.1% 38.2% 45.0% 11.2% 1.30% 9.00% 10.70% 26.40% 1.20% 28.7% 30.20% 8.00% 7.70% 18.60% 1.2% 38.80%, 1.4%, 25.9% 0.8% 72.0% 25.60%

20091 20091 200812

TOP PR TOP PR Imp

TOP 300250 FlashW300H25050KB GIFJPG30025030KB3GIF 2 imps TOP 80,000imps 400,000 411 1

300250 3

300250 300250 E FlashW300H2050KB GIFJPEG30025030KB3GIF 2 300250 300250 E

W300H250 120 120 imps 1,000,000 imps 1 300,000 2 111

PR25 W300H250 111

W468H60W728H90 W300H250 GIF/JPEG/FLASH: 1 imps imps 1,000,000 5,000,000 10,000,000 0.75 0.45 0.3 750,000 2,250,000 3,000,000

920250 Close 300250 1/24 40,000 imps 300250 1,200,000 Close40H20px

Toppage 920250 Close 300250 300250 FlashClose40px 20px) URL 100

Top W300H250 2,500,000 TOP

386 URL 3

21 38100 URL 10 HTML HTML15KB 120KB

120120 920250 300x 250

7. Macromedia (30-120 fps) *12-18fps LoadMovie LoadVariable Flash (:/) fscommandjavascript GetURL (duplcatemovieclip) SWFFLA

HAPPY HTML 2,3 Woman.excite 23 Woman.excite23

HAPPY imps 436,000imps imps 33,000,000imps imps 4320,000imps Woman 15,000PV18,000PV Excite imps 1200,000imps 2 140,0002 imps 3,516,000imps Impsimps Excite Woman.excite Happy imps 6,000,000imps

Happy 4 2 GIF/ JPEG W100H100px 10KB 6030 URL 100 Happy 3 1 GIF/ JPEG W160H100px 10KB 4020 15075 5025 URL 100 Happy 4 GIF/ JPEG W190H75px 8KB URL 100 1 Happy 1 1 1 GIF/ JPEG W60H60px 3KB 8040 URL 100 Woman UP 1 1 386 Woman Excite Excite Woman.excite Happy Excite GIF/JPEG W468H60 30KB ALT/5025 URL 100 24 14 1