96.1% 90.7% 5.6% 95.7% 89.3% 6.4% 1.5% 2.2% 1.6% 2.8% 0.7% 0.4% 0.4% 0.6% 0.6% 0.4% ~ 2 ~

~ 1 ~

97.4% 94.1% 97.3% 93.7% 1.2% 0.4% 0.5% 0.3% 1.3% 3.3% 0.5% 1.2% 0.4% 0.3% 1.5% 3.6% 0% 45% 0% 45% 17.3% 18.8% 37.2% 40.9% 0% 45% 0% 45% 13.7% 14.3% 32.9% 34.6% 0% 45% 0% 45% 8.9% 10.6% 16.3% 19.9% 0% 45% 0% 45% 7.6% 7.8% 14.7% 14.6% ~ 3 ~

0% 20% 40% 60% 80% 80% 75.1 N=627 40.5 79.7 60% 40% 20% 0% 54.5 56.0 29.2 39.2 11.0 5.3 5.3 N=627 JTB 45.0% 55.0% 58017 30.2% 69.8% 57.9% 42.1% 627 47.4% 52.6% 60.6% 39.4% 616 46.6% 53.4% 43.4% 56.6% 18330 34.2% 65.8% 45.2% 54.8% 8511 34.4% 65.6% ~ 4 ~

58017 627 616 20 30 40 50 60 16.1% 19.9% 21.3% 20.1% 22.6% 41.6% 42.4% 26.8% 28.6% 15.8% 9.7% 6.1% 8.9% 14.0% 6.2% 58017 20 30 40 50 60 20 30 40 50 60 10.0% 6.7% 9.5% 11.0% 9.4% 12.0% 11.3% 10.7% 11.6% 7.9% 18330 8511 21.0% 23.0% 22.7% 22.6% 21.2% 20.5% 18.0% 16.6% 17.1% 17.3% 627 24.2% 15.6% 3.0% 9.1% 17.4% 5.9% 11.2% 3.0% 6.7% 3.8% JTB N=318 3 31.4% 22.1% 16.0% 30.5% JTB N=255 N=138 1 2 3 45 6 52.5% 61.6% 16.9% 9.8% 9.8% 11.0% 9.4% 18.1% 3.6% 7.2% 1 28.6% 2 20.4% 3 12.9% 4 7.5% 5 5.5% (N=255) 7 5.1% 9 3.5% 10 3.1% 11 2.0% 12 0.8% ~ 5 ~

5.1% Roomstay 9.0% 10.2% 31.0% AirBnB 54.9% & 31.8% 58.0% N=255 N=255 1 2,500 2,501~5,000 5,001~7,500 7,501~10,000 10,001~12,500 12,501~15,000 15,001~20,000 20,001 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 7.5% 34.9% 9.4% 21.6% 2.7% 3.9% 9.8% 10.2% 11,036 2.6% 11.7% 7.1% 21.4% 3.2% 9.1% 8.4% 36.4% 31,327 (N=255 N=154) ~ 6 ~

1 2 3 4 5 610 11 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 49.4% 31.4% 3.1% 10.2% 1.6% 4.3% 2.0 46.1% 31.8% 3.2% 7.8% 6.5% 4.5% 2.2 16.9% 22.7% 13.6% 11.0% 11.0% 19.5% 5.2% 4.6 (N=255 N=154) 0% 20% 40% 60% 80% TV 3.1% SNS 7.5% 44.3% 44.3% 0.8% 28.6% 21.6% 18.4% 14.1% 13.3% 10.2% 9.4% 62.4% (N=255) (N=255) 3.5% ~ 7 ~

0% 25% 50% 24.3% 23.9% 18.4% 18.0% 15.3% 14.5% 10.2% 8.6% 5.5% 5.1% 3.9% (N=255) 45.9% 88.1% 6.7% 68.6% 24.7% 23.3% (N=255) N=318) JTB 0% 20% 40% 36.9% 36.1% 3.9% 15.3% 18.8% 29.0% 52.2% 8.6% 3.9% 6.3% 0.4% 20.4% (N=255) (N=255) ~ 8 ~

0% 20% 40% 60% 29.3% 22.6% 19.7% 18.0% 12.6% 12.6% 9.2% 49.8% (N=239) 0% 20% 40% 60% 80% AirBnB 74.6% 2 3 53.7% 25.4% 17.3% 29.8% 27.6% Roomstay 33.8% 3.3% N=272 JTB 1 2 3 4 5 6 7.0% 4.0% 64.3% 14.7% 3.3% 6.6% 1 2 3 4 5~9 10 2.2 42.6% 13.2% 4.0% 16.5% 15.8% 7.7% 5.6 ~ 9 ~

0% 20% 40% 60% 0% 20% 40% 60% 49.6% 54.4% 41.9% 19.1% 41.5% 0.0% 7.0% 14.7% 1 18.0% 2 8.5% 3 6.6% 4 6.3% 5 5.5% N=272) ( ) ョーーーー 0% 20% 40% 60% 0% 20% 40% 60% 55.9% 42.3% 40.1% 39.3% 9.6% 19.5% ~ 10 ~

1 2,500 2,501~5,000 5,001~7,500 7,501~10,000 10,001~12,500 12,501~15,000 15,001~20,000 20,001 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 14.3% 51.8% 5.9% 19.1% 2.6% 3.3% 6,584 1.5% 1.5% 4.4% 22.8% 11.0% 23.5% 3.7% 12.1% 11.0% 11.4% 13,750 0% 20% 40% 60% 49.6% 30.9% 36.8% 29.8% 41.2% 21.7% ( ) 24.3% 11.4% 20.6% 6.3% ~ 11 ~

0% 20% 40% 60% 80% 62.5% 35.7% 23.9% 12.1% 1.1% 0% 20% 40% 60% 80% 75.1% 60.6% 59.7% 26.1% 39.4% 57.3% 23.0% 15.7% 4.3% (N=1730) ~ 12 ~

0% 20% 40% 60% 80% 68.4% 93.6% 53.1% 28.5% 19.7% 6.2% 1.1% (N=1730) (N=1730) 1 2,500 2,501~5,000 5,001~7,500 7,501~10,000 10,001~12,500 12,501~15,000 15,001~20,000 20,001 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 7.3% 52.6% 8.9% 21.2% 4.0% 2.9% 6,927 1.4% 1.6% (N=1730) 92.7% 30.3% 22.1% 10.7% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 37.5% 19.4% 14.9% 28.3% (N=1730) (N=1730) ~ 13 ~

0% 20% 40% 60% 80% 61.2% 61.0% 67.0% 49.3% 5.7% 17.9% 12.9% (N=848) 0% 20% 40% 60% 56.0% (N=848) 12.5% 57.1% 24.1% 14.0% 13.0% 48.9% (N=848) 96.9% 11.9% 10.8% 4.7% 1 2,500 2,501~5,000 5,001~7,500 7,501~10,000 10,001~12,500 12,501~15,000 15,001~20,000 20,001 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 7.1% 52.8% 8.4% 20.4% 3.5% 3.3% 7,561 1.3% 3.2% (N=848) (N=848) ~ 14 ~

0% 20% 40% 60%.com Meetrip WWOOF 25.4% 53.5% 16.7% 15.0% 13.7% 11.5% 31.2% 25.8% 36.7% 30.0% 7.0% 26.5% 0.4% 0.2% 17.1% 46.5% (N=2180) 1% 100 1 1 639 2.0 20 69 * 2.0 510 2012 32,570 5 4 20 30 LCC LCC ~ 15 ~