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218 12 64,829 21 5 2 5 4 1,800 52 13
21 6 27 9 23 D 70 21 7 18 26 55 7 18 7 26 55 7 23 14
7 22 6 4 TICAD 8 2009 150 12 7 20 3 18 PR 7 18 26 6 7 25 26 7 19 http://www.umifesta2009.jp/ 21 8 21 8 23 27 2 15
16
4 2526 18 2 4 1819 107 21 4 1819 60 4 18 19 21 4 25 26 150 21 5 3 39 150 39 4635 78 21 6 1 2 5 31 100 17
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20 14,812 13 21 6 1 8 31 19
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150 21 150 21 10 31 11 29 BankArt Studio NYK 2009 25
21 9 1 9 29 Bank ART Studio NYKZAIM 9001 OPEN9/4 9/6 part2 /49/5 BankART Studio NYK 50 ZAIM ZAIM9/19/27 Zoo Zoo Scene9/259/27 MIRRORBOWLER9/39/29 MIRRORBOWLER 9001 21 9 1 9 27 26
27
YOKOHAMA 2009 8 8 15 2009 8 29 30 150 Y150 2009 8 2729 9 3 19 20 Y150 2009 9 5 9 1 3 JAZZ meets JAPAN 2009 9 13 in 2009 9 5 13 26 27 2009 10 3 1 3 28
20 150 3 6 9F 560 29
20 21 30
150 150 353 17 12 150 21 6 10 800 7,000 31
22 10 D L=2,500m D 405 17 10 1.4 557 40 40 80 1/4 100 ASEAN 2008 3,000km 6,000km 21 8 21 ASEAN 32
33
3 11 26 12 1 63 in 11 21 23 11 8 2010 1 17 11 2010 1 11 20 2010 1 16 12 13 12 26 2010 1 23 2010 150 40 34
21 6 14 21 7 18 12 23 52,000 NPO 2009 de 2009 7/18,9/6,10/1112 2009 8/2310/3 11 DAY 9/20 10/111/30 DAY 35
2009 10/1011/3 2009 10/1111/7 2009 12/1923 20 12 Web http://eco.yokohama150.jp/ 1 3 21 5 13 16001820 1 3 21 9 10 ( 14 20 30 36
Y150 Y150 21 9 12 ( 10 14 Y150 Y150 166 17 7 56 51 5 91 1 21 2 19 20 9 15 2 21 2 23 24 9 15 3 21 3 7 8 10 16 4 21 3 13 14 10 16 ICT 21 9 30 19,686AWStats 21 4 962,227 2,910 () 150 1 Y150 20 10 1 21 9 27 10 5 37
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150 19 4 1 () 21 10 31 () URL http://www.yokohama-album.jp/ 5,947 229 41
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21 9 11 9 13 NEWS 5 5 15 150 3 1 BankartNYK BRICK 5 2 44
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48
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50
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52
53
54
55
56
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Y150 4 28 ()9 27 () Y150 37,893 1 6 2 ()9 27 () Y150 16,575 150 17 2 Y150 [] 17 2 21 26 21 5 1 87 182 [] 13 15 28 Y150 21 4 27 9 27 Y150 [ 2.5km ] [ 2.3km ] [ 2.3km ] 64
Y150 [ 1.9km ] [ 2.1km ] [ 2.3km ] Y150 [ 2.6km ] [ 2.4km ] [ 3.9km ] 21 5 30 3,612 150 5 30 20 3 70 3612 3380kg 150 65
150 150 150 66
Yokohama International Communication Activities () 150 () 67
() 21 4 5 150 68
1,944 2009 12 hug http://www.hamahug.jp/kyosan.html 69
21 9 4 9 6 2,000 70
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20 6 21 20 5 22 11 7 8 22 11 10 11 22 11 13 14 21 17 44 21 11 13 1 72
73
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FUNE 150 2 FUNE 19 6 16 () 21 8 30 ()807 127 18,248 35 1 21 4 28 ()5 26 () 2 21 9 22 ()9 27 () 77
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80
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Y150 10 3 4 9 140 18 182 FUNE DORAMA YOKOHAMA 150 Y150 Y150 38 549 210,878 345 12 3 8 2 370 130,620 1,144 342 588 604 133,298 144 4 3 4 155 67,291 512 336 1,094 69,233 10 5 15 6,291 1,732 8,023 9 9 324 324 508 12 7 11 11 549 204,526 1,144 854 924 3,430 210,878 82
150 19 Y150 6,871 110 20 21 WEB 20 21 922,268 1,502,533 2,424,801 104,061 340,730 444,791 937,441 5,191,985 6,129,426 90,213 365,234 455,447 WEB 32,151 177,497 209,648 454,905 633,815 1,088,720 17,395 244,887 262,282 2,558,434 8,456,681 11,015,115 20 4 Y150 21 9 83
84
85
11 150 88 88 91 92 94 1 150 95 JR 95 15096 Y150 97 Y150 98 101 1 150 107 Y150 108 Y150 150 109 ()112 150 114 117 150 123 1 126 126 128 128 133 150 135 150 135 150 138 4 150 139 e 139 145 86
41 150 149 150 Y150149 150 150 42 Y150 152 43 153 153 44157 45 Y150 160 Y150 161 Y150 161 162 () 166 170 177 177 178 178 150 179 e 179 179 150 179 () 180 2009 181 182 150 183 87
2009/10/29 1 9 35.5% 13.3% 2 133 2.4% 9.4% 175 150 4.4%14 73 2009 7 4 40 88
5 67.6% 61.7% 10% 4.4% 150 19 89
79 118 90
Y150 4 28 6 2 9 27 37,893 16,575 54,468 2009.9.29) 4 9 6 188,249 144,158 4 142%5 155%6 130% 4 140%5 135%6 146% 7 151% 20 2 21 91
21 ~ 1 9.5% 7.4% Y150 5% 1 20 21 21 4 9 12.8% 4.2% 3.1% () 21.3% 4 20 3 30 92
2 20 3 30 3 21 100 48.2 13.0 MM21 72.5% 93
46 7 8 9 1.4 2009.10.23) 5 6 8 1.63 9 1.47 2009.10.23) 94
JR 21 6 1 8 31 3 DC 177.7 JR 39 100.6 109.4 10 5 5 100.6% 98.6% 99.5% 109.4% 98.9% 99.8% 99.6% 103.0% 98.6% 102.9% 101.7% 102.9% 101.7% 99.0% 98.2% 10 101.5% 15 100.8% 1001 2009 95
2009 150 2,760 4070 96
Y150 Y150 600 50OFF 125,987 3.2 2.5 Y150 F. 97
Y150 n=207 Y150 88.9% 2.7 Y150 Y150 111 3,403 Y150 267 n=1148 Y150 207 9 98
Y150 n=207 Y150 () 61.4% Y150 31.4% 42.0% Y150 111 3403 46.7 13.5%15.0 Y150 Y150 8.2% 6.3% 4.3% Y150 14.0% 13.5% 8.2% % % Y150 % % n=1148 Y150 207 99
Y150 67.1% 25.1% JR 3 Y150 38.6% 1.7 68.6% 2.1 Y150 n=1148 Y150 207 100
9 12 13 JR Y150 168 93 93 55 59.1% Y150 93 73 78.5% Y150 Y150 6 JR 3 Y150 40.9%38 78.5%73 30.1%28 23.7%22 19.4%18 18.3%17 10.8%10 59.1%55 Y150 16.1%15 14.0%13 9.7%9 6.5%6 21.5%20 75 Y150 45.3%(34) 32.0%(24) 26.7%(20) JR 59.5%(100) JR 11.9%(20) JR 6.0%(10) 6.0%(10) n=1148 JR 168 101
Y150 55 33 33 14 42.4% Y150 33 23 69.7% Y150 Y150 JR 57.6%19 69.7%23 Y150 24.2%(8) 21.2%(7) 18.2%(6) 12.1%(4) 12.1%(4) 42.4%14 Y150 15.2%(5) 12.1%(4) 6.1%(2) 6.1%(2) 30.3%10 22 JR JR 61.8%(34) 16.4%(9) 7.3%(4) Y150 50.0%(11) 36.4%(8) 31.8%(7) 31.8%(7) n=1148 55 102
Y150 120 70 70 7 10.0% Y150 Y150 70 53 75.7% 90.0%63 75.7%53 Y150 34.3%(24) 30.0%(21) 18.6%(13) 14.3%(10) 11.4%(8) 10.0%7 Y150 2 JICA 1 24.3%17 50 62.5%(75) 10.0%(12) 9.2%(11) Y150 32.0%(16) 20.0%(10) 16.0%(8) 16.0%(8) n=1148 120 103
156 Y150 70 70 44 62.9% Y150 70 41 58.6% 37.1%26 58.6%41 Y150 20.0%(14) 17.1%(12) 11.4%(8) 7.1%(5) 7.1%(5) 62.9%44 Y150 20.0%(14) 17.1%(12) 17.1%(12) 11.4%(8) 8.6%(6) 8.6%(6) 41.4%29 86 Y150 47.7%(41) 45.3%(39) 25.6%(22) 92.3%(144) 7.7%(12) n=1148 156 104
Y150 48.7% 38.9% 46.3% Y150 n=113 105
Y150 1 9 83.6 29.2% 108.0 56.6% Y150 Y150 2008 19 2009 19 1,080,300 836,200 +244,100 29.2% Y150 n=113 106
() 107
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4 24 5 23 6 2 8 7 Y150 150 () 87 128 215 1,700 2.5 69 92 161 1.26 1.39 1.34 77 112 190 60 90 151 17 22 39 10 16 25 51 66 117 150 110
69 87 2115329 69 44 25 63 24 92 128 92 111
150 16 31.8%79 36.1% 16 44.1%79 47.9% 16 66.7%79 69.2% 16 79 n=192 n=219 31.8% 16.9% 19.2% 36.1% 44.8% 48.9% 23.4% 15.1% 16 79 n=60 / n=192 n=78 / n=219 66.7% / 20.8% 69.2% / 24.7% 15.0% / 4.7% 19.2% / 6.8% PR 36.7% / 11.5% 30.8% / 11.0% 10.3% / 3.7% HP 1.3% / 0.5% 11.7% / 3.6% 6.4% / 2.3% 16 79 n=102 n=119 44.1% 22.7% 25.2% 47.9% 43.1% 43.7% 12.7% 8.4% 16 79 n=44 / n=102 n=57 / n=119 65.9% / 28.4% 75.4% / 36.1% 13.6% / 5.9% 21.1% / 10.1% PR 36.4% / 15.7% 26.3% / 12.6% 12.3% / 5.9% HP 1.8% / 0.8% 13.6% / 5.9% 5.3% / 2.5% 112
79 150 19.4% 31. 7% 15.6% 20.2% 12.9% 11.5% 79 n=186 79 n=104 19.4% 31.7% 15.6% 20.2% 11.3% 14.4% 12.9% 11.5% 48.9% 35.6% 150 Y150 16 37.4% 53.0%79 37.5% 50.5% JRDC 16 22.2 79 18.4%16 79 15.2 22.4 16 n=99 79 n=152 16 n=66 79 n=93 Y150 37.4% 37.5% 53.0% 50.5% Y150 7.1% 6.6% 4.5% 0% 16.2% 9.9% 9.1% 5.4% 11.1% 5.3% 15.2% 5.4% 6.1% 9.2% 7.6% 12.9% 15.2% 22.4% 22.7% 34.4% 9.1% 5.3% 12.1% 8.6% 11.1% 3.9% 15.2% 6.5% JRDCJR 22.2% 18.4% 16.7% 18.3% 28.3% 29.6% 28.8% 20.4% 113
150 21 7 Y150 9 Y150 1150 Y150 JRDCJR 150 16 79 150 114
2008 1 9 2009 1 9 118 Y150 6 3 21 21 19 4.4% 14 21 7 4 40 5 67.6% 61.7% 10% 4.4% 150 150 115
150. Y150 150 SS 150 SS 116
1015 10 10150 30 Y150 Y150 150 150 150 117
Y150 PR( ) 3 Y150 118
Y150 JRDC 10 15% Y150 150 150 119
Y150 150 SS 120
6 9 Y150 JRDC 150 121
122
150 114 150 150 YMC 150 150 3 1 150 150 150 1500 15%150 150 150 6 2 2 21 6 22 2 2 1 113 6 13 2 115 8 8 3 116 10 10 4 117 12 12 5 2 13 317 1 2,848 / 4,949 57.5 4 3,023 /5,230 57.8 150 150 150 150 123
150 45 150 9 124
42.9% 60.8% 33.7% 125
150 34,005 87,793 Y150 2,587 7511 10,868 FUNE 8,000 126
Y150 2587 16484 7511 11047 140 18 10868 18628 182 FUNE 8000 18248 DORAMA YOKOHAMA 150 500 18674 208 208 615 615 166 339 750 750 2800 2800 34005 87793 127
Y150 23.5%30.3% 53.8% 31.1% FUNE DO-RA-MA YOKOHAMA 150 9 Y150 4 54.1% 34.4% 88.5% 128
129 1 Y150 150 68.8%2 47.3% 1 48.7% 38.8% 33.7% 3
36.2% 35.0% 71.2% 130
Y150 150 150 69.7% 36.9%33.3% 30.9% 28.7% 131
35.3% 47.4% 82.7% 48.0% 40.4%37.7%34.3% 67.4% 43.8% 30.6% 1 48.0% 2 40.4% 3 37.7% 4 34.3% 1 67.4% 2 43.8% 3 30.6% 132
DO-RA-MA YOKOHAMA 133
134
135 150 Y150 10 86.5% 86.0% 75.9% 63.6 63.1% Y150 Y150 n=1148 407
136 150 87.8% 85.4% 84.1% Y150 n=113 82
1261 1148 / 113 489 489 Y150 n=1148 Y150 n=113 489 137
150 35.1% 73.8% 30.1% 14.1% 37.0% 51.1% 26.2% 64.1% 138
WEB 21 10 14 28 150 595 Y150 46.4%36.5% 19.5% 139
Y150 57.3% 44.0% Y150 140
141 150 31.3% 27.6% Y150
150 38.3% 31.9% Y150 47.3% 29.3% 18.0% 142
150 150 13.9% 30.1% 44.0% Y150 55.6% 32.5% 23.1% 52.6% Y150 56.9% 48.3% 143
150 Y150 PR Y150 6 3 2 2 PR PR 150 Y150 144
10 150 150 145
146 Y150 31.4% 13.6% FUNE 3.8%
150 59.5% 33.3%31.7% 147
76.7% 72.6% 69.7% 10 81.5% 78.7% 73.1% 148
150 3 10 WEB 10 3 93.3% 6.0% 99.3% 150 150 18 36.8 19 50.8 20 71.2 18 20 48.0% 78.7% 30.7% 31.7% 61.7% 30.0% 6 150 149
21 3 21 10 n=601/601 93.3% 99.3% +6.0% n=202/404 48.0% 78.7% +30.7% n=605/605 31.7% 61.7% +30.0% 150 Y150 3 37.9% 96.0% 44.8% 63.6% 34.5% 46.4% Y150 150 18 56.3 19 54.7 20 59.2 18 20 21 3 21 10 n=601/601 58.1% 96.0% +37.9% n=202/404 18.8% 63.6% +44.8% n=605/605 11.9% 46.4% +34.5% Y15010 74.7% 67.2%48.8% 18.9% 16.6% 150
21 21 3 10 150 n=601/601 73.5 41.4-32.1 n=202/404 33.2 13.1-20.1 n=605/605 23.1 10.7-12.4 n=601/601 54.7 74.7 +20.0 n=202/404 24.3 25.0 +0.7 n=605/605 13.7 18.9 +5.2 n=601/601 21.8 48.8 +27.0 n=202/404 5.4 9.4 +4.0 H.I.S.2009 n=605/605 4.3 5.5 +1.2 n=601/601 20.1 36.1 +16.0 n=202/404 6.4 8.9 +2.5 n=605/605 5.1 5.8 +0.7 n=601/601 17.8 29.6 +11.8 n=202/404 9.4 8.2-1.2 n=605/605 7.9 5.2-2.7 n=601/601 21.8 23.3 +1.5 n=202/404 11.9 8.4-3.5 n=605/605 9.8 6.4-3.4 n=601/601 7.7 67.2 +59.5 n=202/404 6.4 29.0 +22.6 n=605/605 5.5 18.9 +13.4 n=601/601 13.1 25.8 +12.7 n=202/404 11.4 6.4-5.0 2009 n=605/605 8.9 6.9-2.0 20 n=601/601 6.2 9.3 +3.1 n=202/404 6.9 4.2-2.7 n=605/605 5.1 3.4-1.7 n=601/601 18.5 28.1 +9.6 n=202/404 10.9 18.1 +7.2 n=605/605 9.4 16.6 +7.2 n=601/601 32.1 42.1 +10.0 n=202/404 14.9 18.1 +3.2 n=605/605 10.4 13.6 +3.2 151
150 20 Y150 6,871 110 () 20 21 2,128 2,987 5,115 259 478 737 232 321 553 34 90 124 WEB 28 238 266 17 59 76 2,698 4,173 6,871 20 21 922,268 1502,533 2,424,801 104,061 340,730 444,791 937,441 5,191,985 6,129,426 90,213 365,234 455,447 WEB 32,151 177,497 209,648 454,905 633,815 1,088,720 17,395 244,887 262,282 2,558,434 8,456,681 11,015,115 20 Y150 21 9 152
153 150 21 3 10 WEB 3
3 10 10 Y150 Y150 150 150 Y150 150 150 P6P14 10 3 154
3 10 77.4% 79.1% 35 150 3 10 73.7%74.5% 62.4%69.6% 3 10 150 2025% 155
10 3 76.2% 73.1% 71.8% 156
9 87.385.6 43 Web 150 43.7% 43.6% 87.3% 70.0% 157
7 7 9 158
37.2% 36.7% 159
Y150 716 6,300 123 9,325 111 3,403 12 5,922 25 4,425 72.3% Y150 62.2% 87.3% 29.2%22.0%18.3% 75.3% 56.6% 89.3% 9 Y150 65.8% 81.6% Y150 80% 50% 30% Y150 160
150 21 4 28 9 27 153 Y150 716 6,300 123 9,325 111 3,403 12 5,922 62 Y150 716 6,300 123 9,325 111 3,403 12 5,922 62 Y150 220,462 33,963 254,425 17,931 25,940 43,871 Y150 198,667 33,919 232,586 A 21,795 44 21,839 220,462 33,963 254,425 B 202,531 8,023 324 210,878 A-B 17,931 25,940 43,871 161
9 12 13 Y150 31.7% 53.7% () 16.5% 55.8% 72.3% Y150 29.2% 24.9% 162
163 n=531 n=798 Y150 17.5% 44.7% 62.2% 2
Y150 23.1% Y150 NISSAN Y150 21.5 15.3 6.3 3.7 164
165
19.5% 55.8% 75.3% 6.2% 20.7% 87.8% 46.9% 1 46.9% 2 16.8% 2 16.8% 4 12.4% 166
167
12.4% 44.2% 56.6% 38.9% 50.4% 89.3% 168
61.9% 13.3% 75.2% 81.7% 28.6% n=28 169
57.7% 34.7% 93.8% 66.0% 32.0% 98.0% 9 63.0% 74.8% 170
() 6.8%5.8% 171
Y150 16.8% 30.1% 49.0% 51.5% 172
3 173
() 174
Y150 80.7% 49.2% 31.5% 27.4% 21.4% 175
176
1 WEB HP FAX 2009 8 12 10 4 892 WEB370 FAX522 Y150 607 26 56 FUNE 31 150 18 DO-RA-MA YOKOHAMA 150 80 84 0 4 SNS 6 20 2 2009 9 7 19:0021:00 8 DO-RA-MA YOKOHAMA 177
3 2009/9/1213 2 1572 4 3 9 12 4 10 3 5 10 4 6 10 8 7 10 17 8 10 31 9 11 16 10 11 23 () 3 24 4 45 5 82 6 36 7 105 8 26 9 71 10 53 442 178
5 150 WEB 2009 3 6 3 11 2009 10 2 10 7 1669 403 202 601 403 404 601 404 0.5 6 WEB 2009 10 14 10 28 15 595 7 16 8 3 8 14 79 10 1 10 9 78 13 62 83 11 85 21 8 150 16 8 3 8 14 79 10 1 10 9 120 11 58 7 123 10 86 6 179
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22009 JTB 2009 43 http://www.jtbcorp.jp/scripts_hd/image_view.asp?menu=news&id=00001&news_no=1079 181
3 2009 2009/10/24-11/4 1300 11/42007 4 3 614,400 2007 1,425,800 811,400 43.1 http://www.tokyo-motorshow.com/press_release/20091104.html 39 2005 10 22 11 6 151 2100 40 2007 10 26 11 11 142 5800 41 2009 10 24 11 4 61 4400 2009/3-13.1% 2009/4-11.3% 2009/5-12.3% 2009/6-8.8% 2009/7-11.7% 2009/8-8.8% 2009/9-7.8% 182
150 150 120 17 6 2 150 150 150 150 185
1 Y150 21 5 31 150 186
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188
273 262 150 10 34,000 88,000 Y150 189
Y150 Y150...2009 2009 190
150 18 21 150 150 191
192
Y150 18 Y150 150 193
150 18 150 2009 in 16 927 194
150 150 195
196
197
198