August 20, 2013 IBM Digital Marketing Analytics
1 IBM Digital Marketing Analytics IBM Digital Marketing Analytics IBM Coremetrics IBM Coremetrics AdTarget IBM Coremetrics Benchmark IBM Coremetrics Enterprise Analytics IBM Coremetrics Explore IBM Coremetrics Import IBM Coremetrics Export IBM Coremetrics Intelligent Offer IBM Coremetrics Lifecycle IBM Coremetrics LIVEmail IBM Coremetrics Monitor IBM Coremetrics Search Marketing IBM Coremetrics Social Analytics IBM Coremetrics Tag Manager IBM Coremetrics Web Analytics IBM AdTarget IBM Digital Analytics Benchmark IBM Digital Analytics Multisite IBM Digital Analytics Explore IBM Digital Analytics Import IBM Digital Analytics Export IBM Digital Recommendations IBM Digital Analytics Lifecycle IBM LIVEmail IBM Digital Analytics Monitor IBM Search Marketing IBM Digital Analytics for Social Media IBM Digital Data Exchange IBM Digital Analytics Copyright IBM Corp. 2013 1
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2 IBM Digital Marketing Analytics : IBM Digital Analytics Multisite IBM Digital Analytics Multisite IBM Digital Analytics IBM Digital Analytics Multisite IBM Digital Analytics Multisite IBM Digital Analytics Multisite IBM Digital Analytics : IBM Digital Analytics IBM Digital Analytics IBM Digital Analytics Copyright IBM Corp. 2013 3
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3 IBM Marketing Center 1 E E API Marketing Center IBM E E E v v v NULL NULL NULL Copyright IBM Corp. 2013 5
v PDF Flash Web v v v wmode=transparent/opaque Marketing Center HTML HTML HTML (HTML Source) Marketing Center 1 Internet Explorer URL v v v v URL Marketing Center URL coremetrics URL URL https://mc.de.coremetrics.com Marketing Center URL 6 IBM Digital Marketing Analytics
v v URL mktgcdn.de.coremetrics.com/optout/index.html?ci=clientid&lang=locale URL http://mcdata.de.coremetrics.com/optout?ci=clientid&em=email@address&opt= choice&cb=callbackfunctionname 3 IBM Marketing Center 7
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6 IBM Digital Data Exchange Cookie HTML JavaScript Adobe WebTrends JavaScript HTML URL Cookie Web JavaScript ( ) ( 18 ) Digital Data Exchange > Digital Data Exchange : Digital Data Exchange 1 IBM Digital Analytics Cookie HTML JavaScript URL > Copyright IBM Corp. 2013 13
Digital Data Exchange Digital Data Exchange DNT (Honor DNT settings) DNT (Honor DNT settings) Digital Data Exchange > (deployment history) ( ) ( ) Digital Data Exchange > 3 v v v ( ) ( ) ( ) > : API API API URL 14 IBM Digital Marketing Analytics
API API URL API API API URL ID URL API > API API API API API API API URL API ID API getallloadids API ID 1. API URL http:// welcome.coremetrics.com/analyticswebapp/api/1.0/ getlastloadid?userauthkey=<authkey>&clientid=<clientid> &username=<userid>. 2. URL getlastloadid getallloadids http:// welcome.coremetrics.com/analyticswebapp/api/1.0/ getallloadids?userauthkey=<authkey>&clientid=<clientid> &username=<userid>. 3. URL Web ID {"loadids":["nnnnnnnnn1","nnnnnnnnn2","nnnnnnnnn3"]} nnnnnnnn1 nnnnnnnnn2 nnnnnnnnn3 ID 6 IBM Digital Data Exchange 15
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