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212009 222010 222010 242012 58 5 36 26201429 2 22 20 19 13 11 11 262014 182006 F 232011 262014 44 24 262014 29 25 26 2014 5 26 26 2014 41 262014 26 2014 40 262014 232011 4 5
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262014 LiSE iconmjj JJ 10
242012 252013 1,000 26 2014 1,300 262014283 276 241 93 89 152005 1,400 1,341 1,200 1,000 800 600 673 733 835 835 679 861 622 836 1,036 1,061 400 200 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 107 74 30 JNTO 262014 4,482 1,320 143 22 11
5,000 4,500 (), 4,482 4,000 3,500 3,000 3,350, 79, 136, 143, 149, 239 2,500 2,000 1,500 1,000 2,602 60 62 83 107 44 225 144 206 309 1,842 60 33 67 71 56 143 105 158 2,631 49 76 92 94 78 179 231 201 306 56 90 107 115 149 205 263 307 431, 267, 329, 389, 620 500 872 237 565 829 983, 1320 0 2010 2011 2012 2013 2014 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 17% 23% 13% 11% 19% 8% 13% 8% 11% 4% 44% 29% 18% 32% 10% 12% 8% 19% 13% 20% 12% 11% 7% 37% 33% 17% 8% 3% 6% 33% 16% 30% 8% 20% 19% 8% 36% 13% 8% 5% 7% 31% 22% 10% 17% 6% 10% 35% 9% 22% 35% 10% 5% 19% 47% 19% 5% 5% 8% 17% 12
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172005 10 1,264 202008 232011 F 262014 1,504 262014 19,000 18,000 17,000 16,000 15,000 14,000 13,000 3.3% -4.1% 2.5% 3.1% 0.6% 1.5-1.4% -0.8% 13,191 12,644 12,967 13,368 13,449 13,266 13,163 13,160 0.0% 7.6% 2.2% 3.9% 14,163 14,475 15,040 10.0% 5.0% 0.0% -5.0% -10.0% -15.0% -20.0% 12,000 11,000 10,000 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014-25.0% -30.0% -35.0% 15
21 102 8.8 100,000 11.3 91,746 85,386 86,905 89,943 77,85178,949 86,374 80,396 83,286 88,769 12.0 86,27987,372 90,000 80,000 10.0 70,000 9.7 9.5 9.2 9.2 8.0 60,000 8.3 8.5 7.6 7.9 8.1 50,000 7.5 6.9 6.0 40,000 30,000 4.0 20,000 10,000 0 5,346 6,003 7,649 9,725 8,264 7,665 6,503 7,615 7,655 7,009 7,948 7,113 2.0 0.0 16
172005 202008 222010 17
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242012 252013 262014 27,757 4,151 19
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1 MICEMeetingIncentive Travel ConventionEvent/Exhibition 27
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1 1,023 1.74/ 2 88 1.74 32.8 38.2 32.6 32.9 40 50 47.6 50 40.9 52.7 5 47.6 36 31
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F IDEA Column 39
IDEA Column IDEA Column 40
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MICE 2 2 MICEMeetingIncentive Travel ConventionEvent/Exhibition 42
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PR 272015 2015 PR 44
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IDEA Column 272015 46
BUY IDEA Column 47
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PR IDEA Column YouTubeFacebookTwitter SNS 53
Web MICE 4 4 MICEMeetingIncentive Travel ConventionEvent/Exhibition 54
MICE 5 302018 MICE 5 MICE 55
Web 292017 PR 56
PR IDEA Column 57
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KSGG 59
POP 60
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IDEA Column PR WEB 62
PR PR PR 63
64
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322020 100 362024 IDEA Column 6 66
LAN SNSYouTube PR YouTube Wi-Fi 67
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8 KPI 9 KPI 8 9 KPIKey Performance Indicator 70
IDEA Column PDCA 10 71
11 11 72
100 73