Kwansei Gakuin University Rep Title Author(s) < 資料 > 映画の内容分析 (2) : 映画評論家と映画雑誌読者の日本映画への嗜好の違い Fujihara, Takehiro, 藤原, 武弘 Citation 関西学院大学社会学部紀要, 116: 145-155 Issue Date 2013-03-15 URL http://hdl.handle.net/10236/10695 Right http://kgur.kawansei.ac.jp/dspace
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March 2013 Content Analysis of Films (2) Different Japanese film preferences between film critics and film journal readers ABSTRACT This study clarifies the differences in Japanese film preferences between film critics and readers of the film journal (Kinema Junpou), using ranking data from the film journal. Films that received rankings lower than 20 by film critics and over 20 by readers were defined as films that were popular with critics. In contrast, those ranked lower than 20 by readers and higher than 20 by film critics were defined as films that were popular with readers. The results indicated that the films that were popular with readers might be characterized as simple, entertainment oriented, explicit and easily-understood films, such as animation films. On the other hand, films that were popular with critics might be characterized as complex, art oriented, implicit and difficult-to-understand films. The preferences of the critics may be affected by the diversity and complexity of the film stimuli. Key Words: film preference, film critics, film journal readers