No.21 2001 8 An Election campaign devotedly reflects various aspects of the present society. Over the past forty years, the rapid development of communication technology, the rise of the TV has all affected Japanese political campaigns. The U.S. political campaign style has a great impact on Japanese political campaign. In the last half of the 1960's, Japanese political campaign advertising is changing both qualitatively and quantitatively. The purpose of this article is to focus on the change of political campaign advertising, the powerful media campaigns of the last half of the 1960's Japanese politics. 1960 1968-1 -
1960 1960-2 -
No.21 2001 8 1960-3 -
1960 1960 1 50 44 62 4 5 1960-4 -
No.21 2001 8 1968 1960 1962 1968 1960 1 1960 1968 2 1 1960-5 -
6 30 1 6 7 30 1 2 3-6 -
No.21 2001 8 1969 11967 2 300 1968 1968 1-7 -
1962 2 11968 4871968 7 5 1968 2 5 23 90 2-8 -
No.21 2001 8 1967 1968 1968 1969 25 1 11969 9 1969 12 1969 9 28 300 59.7 NHK 30.62 18.1 48.72 1 2 1969-9 -
30 40 2 1969 1968 100 1 12 3 12 7 15 1-8-1 12 21-10 -
No.21 2001 8 24 25 4 3 2 3 1969 12 7 1969 12 25 2 1969 2 4-11 -
1969 3 1968 4 1969 12 4 1969 12 19 1969-12 -
No.21 2001 8 4 1969 1968 1970 20 4 5 2 30 70 CM - 13 -
51969 8119120 1960 1960-14 -
No.21 2001 8 1960 1969 3230235 1953 5 20 1959 5 90 188992 15180181 29130 3237 2888 3 4 1 8500 NBC CBS NBC 1 1500 CBS 1 2000 2459 1134 JW CBS 54252 82930 18 NIXON We want NIXON 5144146 842 1-15 -
472 200 47374 telson 13284 21285 1967 3 16 1967 3 20 1967 3 20 418 1962 1165046 1 NHK 1968 25 1968 9 2 194648 1110 3337 323335 193940 1946 1963 1968 6 486 141911968 8 1969 12 8 236 3 NHK2 2 4 NHK 4 4 NHK NHK 1 4 30 2 4 222324 1969 9 28 236 633 8105107 2249 231969 12 3 4 1969 9 29 1969 12 13 2 1969 9 11-16 -
No.21 2001 8 1969 11 3 5121122 14191 967 1969 12 10 1969 11 27 11 28 1969 12 10 1969 12 12 181969 12 568910111213 1969 12 4 1969 12 345 1969 12 1 1969 12 4 1969 12 5 33 12 4 7141969 12 24 1969 11 28 1969 11 1970 1971 13284 1969 12 9 13285286 14190 34121 38 314 1963 1964 1968 1969 1969 1969 1970 1969 1971 1971 1971 1972 1975 1977 1980 35 1980 1980 1986-17 -
1987 1999 2000 1967 6 284293 1969 12 11 11969 12 21 49 1970 198200 1970 1 258265 1970 2 2223 32 1970 8 121 1971 3 174189 1971 4 8593 1971 7 130136 2175103 1974 1 242247 1975 5 3645 1977 1 117121 1977 8 174185-18 -