VI Visual Identity Guidelines 2015 8
Contents 2005 6 2 4 6 7 8 10 12 14 16 17 18 20 21 23 24 26 28 30 32 36
2 3
4 5
2015 2015 PNTONE 7406 C CMYK C0 M20 Y100 K0 srgbr241 G196 B0 HTML #F1C400 PNTONE 2758 C CMYK C100 M90 Y0 K45 srgbr0 G30 B98 HTML #001E62 CMYK C0 M0 Y0 K100 srgbr0 G0 B0 HTML #000000 CMYK C0 M0 Y0 K70 srgbr115 G115 B115 HTML #737373 PNTONE 7626 C CMYK C0 M100 Y90 K15 srgbr198 G53 B39 HTML #C63527 PNTONE 874 C PNTONE 877 C 6 7
7mm 40mm 7mm 0.125 0.125 0.125 7mm 0.125 4mm 7mm 4mm 8 9
2015 1 23mm 0.75 0.75 0.75 10 11
12 13
15% 15% 30% 30% 45% 45% 60% 60% 75% 75% 100% 100% 14 15
0.2 0.35 4.5 0.1 1.0 0.8 0.1 3.0 1.0 1.0 1.0 0.25 0.25 1.5mm 0.25 0.25 16 17
2015 Granjon dobe Garamond Keio University Keio University dobe Garamond Granjon 18 19
2015 0.25 0.25 0.25 0.25 0.2 20 21
0.25 0.25 0.2 0.25 0.25 0.25 0.2 0.2 0.2 0.2 0.2 0.35 0.2 22 23
0.2 0.2 24 25
0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 26 27
dobe Garamond Pro Regular Italic BCDEFGHIJKLMN BCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstu vwxyz /,.&@ 1234567890 OPQRSTUVWXYZ abcdefghijklmnopqrstu vwxyz /,.&@ 1234567890 Semibold Semibold Italic BCDEFGHIJKLMN BCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstu vwxyz /,.&@ 1234567890 OPQRSTUVWXYZ abcdefghijklmnopqrstu vwxyz /,.&@ 1234567890 Bold Bold Italic BCDEFGHIJKLMN BCDEFGHIJKLMN OPQRSTUVWXYZ OPQRSTUVWXYZ abcdefghijklmnopqrstu abcdefghijklmnopqrstu vwxyz /,.&@ vwxyz /,.&@ 1234567890 1234567890 28 29
2015 B 0.11 0.72 2B 0.72 dobe Garamond Pro Regular B 0.2 Faculty of Letters 0.13 0.71 Fukuzawa Memorial Center for Modern Japanese Studies 2B 0.71 Faculty of Letters 30 31
32 33
34 35
B C D E F G H I J K L M N 36