1 2006 i-support Co., Ltd. All rights reserved. 2 2006 i-support Co., Ltd. All rights reserved. 3 2006 i-support Co., Ltd. All rights reserved. 4 2006 i-support Co., Ltd. All rights reserved. 5 2006 i-support Co., Ltd. All rights reserved. 1 µm o n _ 6 2006 i-support Co., Ltd. All rights reserved. 1
(Plotnikovo) 1000 km 7 2006 i-support Co., Ltd. All rights reserved. 8 2006 i-support Co., Ltd. All rights reserved. () () 3 mg-ch 4 / h m 2 9 2006 i-support Co., Ltd. All rights reserved. 10 2006 i-support Co., Ltd. All rights reserved. George Stephanopoulos 11 2006 i-support Co., Ltd. All rights reserved. 20007CTOMIT George Stephanopoulos StephanopoulosR&D R&D 80% R&D BreakthroughR&D, NEDO 2002 12 2006 i-support Co., Ltd. All rights reserved. 2
Business Model R&BD&B ~ Show me the money ~5, NEDO 2002 13 2006 i-support Co., Ltd. All rights reserved. 14 2006 i-support Co., Ltd. All rights reserved. IP CB Right People Right Place Right Time 15 2006 i-support Co., Ltd. All rights reserved. 16 2006 i-support Co., Ltd. All rights reserved. MOT 17 2006 i-support Co., Ltd. All rights reserved. 18 2006 i-support Co., Ltd. All rights reserved. 3
(Market,Customer) (Business System) (Product) 19 2006 i-support Co., Ltd. All rights reserved. 20 2006 i-support Co., Ltd. All rights reserved. 21 2006 i-support Co., Ltd. All rights reserved. 22 2006 i-support Co., Ltd. All rights reserved. Valley of Death 23 2006 i-support Co., Ltd. All rights reserved. R&B, D&B, NEDO 2002 24 2006 i-support Co., Ltd. All rights reserved. 4
90 90MBA Business School (Management of Technology) Program IMDHarvardStanfordMIT Radical InnovationValley of Deathetc R&D Management 25 2006 i-support Co., Ltd. All rights reserved. 26 2006 i-support Co., Ltd. All rights reserved. 27 2006 i-support Co., Ltd. All rights reserved. 28 2006 i-support Co., Ltd. All rights reserved. 29 2006 i-support Co., Ltd. All rights reserved. CS = Value Price = Value Cost +Profit 30 2006 i-support Co., Ltd. All rights reserved. 5
31 2006 i-support Co., Ltd. All rights reserved. Apple 32 2006 i-support Co., Ltd. All rights reserved. 33 2006 i-support Co., Ltd. All rights reserved. 34 2006 i-support Co., Ltd. All rights reserved. 35 2006 i-support Co., Ltd. All rights reserved. 36 2006 i-support Co., Ltd. All rights reserved. 6
37 2006 i-support Co., Ltd. All rights reserved. 38 2006 i-support Co., Ltd. All rights reserved. 39 2006 i-support Co., Ltd. All rights reserved. 40 2006 i-support Co., Ltd. All rights reserved. THE BOSTON CIBSULTING GROUP 41 2006 i-support Co., Ltd. All rights reserved. 42 2006 i-support Co., Ltd. All rights reserved. 7
43 2006 i-support Co., Ltd. All rights reserved. 44 2006 i-support Co., Ltd. All rights reserved. Case Studies : 45 2006 i-support Co., Ltd. All rights reserved. 46 2006 i-support Co., Ltd. All rights reserved. 47 2006 i-support Co., Ltd. All rights reserved. 48 2006 i-support Co., Ltd. All rights reserved. 8
49 2006 i-support Co., Ltd. All rights reserved. IMD2000 IMDThe World Competitiveness Yearbook 1998,1999,2000 50 2006 i-support Co., Ltd. All rights reserved. IMD 8% 6% 4% 2% 0% -2% -4% 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 51 2006 i-support Co., Ltd. All rights reserved. 52 2006 i-support Co., Ltd. All rights reserved. 12% 10% 8% 6% 4% 2% 0% -2% -4% -6% -8% 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 53 2006 i-support Co., Ltd. All rights reserved. 54 2006 i-support Co., Ltd. All rights reserved. 9
55 2006 i-support Co., Ltd. All rights reserved. 56 2006 i-support Co., Ltd. All rights reserved. 1996 57 2006 i-support Co., Ltd. All rights reserved. 1997 58 2006 i-support Co., Ltd. All rights reserved. 59 2006 i-support Co., Ltd. All rights reserved. 60 2006 i-support Co., Ltd. All rights reserved. 10
Gawer A. & M. A. Cusumano (2002), Platform Leadership, HBS press. 61 2006 i-support Co., Ltd. All rights reserved. 62 2006 i-support Co., Ltd. All rights reserved. 63 2006 i-support Co., Ltd. All rights reserved. 64 2006 i-support Co., Ltd. All rights reserved. 65 Ltd. All rights reserved. 2006 i-support Co., 66 2006 i-support Co., Ltd. All rights reserved. 11
67 2006 i-support Co., Ltd. All rights reserved. 68 2006 i-support Co., Ltd. All rights reserved. 69 2006 i-support Co., Ltd. All rights reserved. 70 2006 i-support Co., Ltd. All rights reserved. 71 2006 i-support Co., Ltd. All rights reserved. 72 2006 i-support Co., Ltd. All rights reserved. 12
73 2006 i-support Co., Ltd. All rights reserved. 74 2006 i-support Co., Ltd. All rights reserved. 75 2006 i-support Co., Ltd. All rights reserved. 76 2006 i-support Co., Ltd. All rights reserved. 77 2006 i-support Co., Ltd. All rights reserved. 78 2006 i-support Co., Ltd. All rights reserved. 13
Technology Management Science 79 2006 i-support Co., Ltd. All rights reserved. 80 2006 i-support Co., Ltd. All rights reserved. 81 2006 i-support Co., Ltd. All rights reserved. 82 2006 i-support Co., Ltd. All rights reserved. 83 2006 i-support Co., Ltd. All rights reserved. 84 2006 i-support Co., Ltd. All rights reserved. 14
85 2006 i-support Co., Ltd. All rights reserved. 86 2006 i-support Co., Ltd. All rights reserved. 87 2006 i-support Co., Ltd. All rights reserved. 88 2006 i-support Co., Ltd. All rights reserved. 89 2006 i-support Co., Ltd. All rights reserved. 90 2006 i-support Co., Ltd. All rights reserved. 15
[] [] [] [] [] [] []( [] 91 2006 i-support Co., Ltd. All rights reserved. 92 2006 i-support Co., Ltd. All rights reserved. ( 104-00614-10-5F TEL.03-3524-3810 FAX.03-3524-3832 URL : http://www.isupport.jp/.mot/e-mail : mot-staff@isupport.jp 93 2006 i-support Co., Ltd. All rights reserved. 94 2006 i-support Co., Ltd. All rights reserved. 95 2006 i-support Co., Ltd. All rights reserved. 96 2006 i-support Co., Ltd. All rights reserved. 16
20052006 MOT 97 2006 i-support Co., Ltd. All rights reserved. 98 2006 i-support Co., Ltd. All rights reserved. 2006 i-support Co., Ltd. All rights reserved. 100 2006 i-support Co., Ltd. 99 All rights reserved. MBAMOT MBAMOTMOT MOT 101 2006 i-support Co., Ltd. All rights reserved. Cf. 102 2006 i-support Co., Ltd. All rights reserved. 17
103 2006 i-support Co., Ltd. All rights reserved. 104 2006 i-support Co., Ltd. All rights reserved. 105 2006 i-support Co., Ltd. All rights reserved. 106 2006 i-support Co., Ltd. All rights reserved. 107 2006 i-support Co., Ltd. All rights reserved. Randall Russell,2000 85% 108 2006 i-support Co., Ltd. All rights reserved. 18
109 2006 i-support Co., Ltd. All rights reserved. 110 2006 i-support Co., Ltd. All rights reserved. 111 2006 i-support Co., Ltd. All rights reserved. 112 2006 i-support Co., Ltd. All rights reserved. 19