11 Publicity 14 17 1
FCHVCNG Win-Win-Win 2002 3 21 2002 3 10 2
21 3
1 21 4
1997.10.14 1.5 2001.6.15 2.0 2001.8 3.0 5
100 100 200 6432 60 124 4522.5 5326.5 9849 6
7
2-1 8
CNG DI THS: FCHV: D-4 VVT-I EV 3 5 1 20 30 30 120 9
1 300 10
1 1997 P P168 11
12
13
IT 2 THS 5 05 10 3 4 14
1997.10 218 1999.11 210218 200112 209 2001.6 335365 2001.8 365442 218 330 442 5 6 15
200 34.5% 34% 2002 3 10 16
80 1980 17
50 52 74 66 66 308 308 2001 160 160 LINE UP 18
3 2002 5-4 831 2,184 9 164 1.3 0.75 1.30.75 3 1997 2002 HV ( ) 1997.10 2001.6 2001.8 1997 1959 8 5,900 1.5 2.0 3.0 1.5 2000 1 19
2002 20
(1997 ) ( ) ( ) 1997 21
2000 2001 6-4 1997 1998 1999 2000 2001 2002/13 323 17,653 15,243 19,011 29,459 7,402 89,091 323 17,653 15,243 12,513 11,003 1,8 58,594 6,498 18,456 5,543 30,497 5,886 5,840 11,726 1,574 520 2,094 12 15 56 332 17 656 15 255 19 026 36 928 13 770 6-5 22
23
24
B to C 8 IT Win-Win-Win 25
26
IT 21 21 27
2002 P77 2002 P18 5 2002 12 2 1997 MBA P168 3 http://www.yomiuri.co.jp/atmoney/special/ 2002 http://www.toyota.co.jp 4 http://www.jeva.or.jp 2002 2002 5 28