... 6... 6... 6 (1)... 6 (2)... 7 (3)... 7 (4)... 7 (5)... 7 (6)... 7 (7)... 7 (8)... 8 (9)... 8... 8... 9... 9...10...10...11...11 (1)...12 (2)...12 (3)...14...14 (1)...14 (2)...14 (3)...15 (4)...15 (5)...15...15...16...16 (1)...16
(2)...16 (3)...17...17 (1)...17 (2)...18...18...19...19...20...20...20 (1)...21 (2)...21...22 (1)...22 (2)...23 (3)...23 (4)...23 (5)...23...24...24 (1)...24 (2)...24...25 (1)...25 (2)...26 (3)...26 (4)...26 (5)...26...27...28...28...28...28 (1)...28 (2)...29 2
(3)...29 (4)...31 (5)...31...31 (1)...31 (2)...31 (3)...32...33...34 (1)...34 (2)...34 (3)...34...35...35...36 Product...36 (1)...36 (2)...37 Price...37 Place...38 Promotion...39 (1)...40 (2)...41 (3)...41 (4)...42 (5)...43...43...44...44...45...47 (1)...47 (2)...48 (3)...48 (4)...48 (5)...48 3
(6)...48 (7)...49...49...49...50 (1)...50 (2)...51 (3)...51...51 (1)...52 (2)...52...53 (1)...54 (2)...54 (3)...54 (4)...55 (5)...56 (6)...56 (7)...57 (8)...57...59...59...59...59...60 (1)...60 (2)...61 (3)...61 (4)...63 (5)...63...63...63...63...63 10...66...66 4
(1)...66 (2)...66 (3)...67...68...69 11...69...69...70...71...74...74.75...76...77...77...77...78...78...78...79 5
(1) 6
(2) (3) (4) (5) (6) (7) 7
(8) (9) 8
9
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11
(1) (2) (1) 12
(2) 13
(3) (3) (1) (2) 14
(3) (4) (5) 15
(1) (2) (1) 16
(2) (3) (3) (1) 17
(2) 18
19
20
(1) (2) 21
(1) 22
(2) (3) (4) (5) 23
(1) (2) 24
(1) 25
(2) (3) (4) (5) 26
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(1) 28
1970 1980 1990 2050 1992 3200 2050 6200 2400 8800 1300 4100 (2) (3) 29
S.O.SSave Our Society E 30
(4) (5) Customer, Collaborator, Competitor (1) (Occupants) (Objects) (Objectives) Organizations Operations Occasions Outlets (2) 31
(3) 32
33
(1) CEO (2) (3) 34
7.5 2.5 35
P P: Politics Public opinion (Product) Customer value (Price) (Cost to the Customer) (Place) (Convenience) Promotion (Communication) Product (1) 36
(2) Price 37
( ) Place 38
Promotion PR 39
POP AV (1) (awareness) (interest) (desire) (action) (AIDA) 40
(money) (measurement) (2) (3) 41
(4) 42
(5) Vice-President of Communication 43
44
STP 45
AIDA Attention Interest Desire Action A I D A SPIN 46
CAC: Customer Acquisition Cost CLP: Customer Lifetime Profit (1) 47
(2) (3) (4) (5) (6) 48
(7) 49
(1) 50
(2) (3) 51
(1) (2) 52
53
(1) (2) (3) 54
(4) 55
(5) IBM (6) 56
(7) (8) 57
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59
(1) OT SW 60
(2) (3) 61
62
(4) (5) 63
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10 (1) (2) 66
(3) 67
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11 69
TPN GE 70
FAQ(Frequently Asked Questions) UPS TV 71
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