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01 03 7 07 1 09 2 13 3 15 4 19 5 23 6 27 7 29 31 SAP 32
1 Web 01 02
4 03 2 3 1 PR Web 1 2 7 6 5 3 04
05 4 5 6 7 06
7 07 08
7% CMOCouncil 2014 9 1 Web B2B B2C WebWeb 09 10
? /?? B2B cookie IP 1 360 SAP SE CMO CDO Chief Digital Officer Jonathan Becher The Power of Big Data for Marketers B2B 11 12
2 Real-Time Marketing is Here to Stay IDC InfoBrief Harness the Value of Collaboration IT? B2C The Dress Twitter Web??? Web 13 14
1 3 15?? Web Google Twitter????? 16 Web TV Web
? 17 18
4 14% Delivering New Levels of Personalization in Consumer Engagement SAP 2013 11 1 Facebook Web 10% 1 Web ATM Web Web Web 19 20
Brendan Witcher Personalization 2.0??? 1 M. Video STM STM 3 Cox Communications 6Forbes Insight Customer Engagement: Best of the Best 21 22
5??? Facebook? 20% CMOCouncil 2014 9 1??? 23 24
Frictionless Customer Experience Web? 25 26
1 1 6 A/B Web SAP Lumira KPI 27 28
7? 29 30
SAP 1 SAP SAP SAP SAP SAP SAP hybris Marketing SAP SAP Web 31 32