PROCEEDINGS OF JAPAN SOCIETY FOR SCIENCE OF SIGNS 2001 01 2 12000 1CI 3 4 80 5 6 2IT 14 15 IT 17 21 IT 23 112000 27 28 28 28 30 32 34 39 40 42 44 Good Gestalt 46 48 51 53 55 57 Sign Munhwa 62 64 66
1SSS 01 1989514 190291392493 594695796897 10 9 98109911 2000 16 1 2 2
12000 80 1 Corporate Identity 12000 2000624 1030 1 1035140012051300 2 1415170015 1700 D.I.2 1145 3
1SSS 01 4 CI 10 2 6 1CI 1 CI 11 2 1981 A B 1CI
CI 1CI 80 1981 JIDA 861982 19814 TV 8.21 11.27 8 82 31A.B.C. 314 823171934 3 2= 21 500030 A 57%B 24%C15% 414A 300 1 2IT 20012 C 5
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CI PR28% 1900500 2 2 1200600 TVCMCM 24. 450600 IT 10 HP 46 1200 7
1SSS 01 CI CI M TV CI CI 410 10 TVCM 246 8
TVCM 9 TV 4 44 410 10 CI
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HP 2 11 410 300 3 8 1 2 12 10 CI
34 2 1SSS 01 12 CI CI CI 10 3008 23 1963
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IT IT IT 14 12000 IT IT 2 I nformation Technology 921 3 316 617
IT 9 IT IT IT IT IT IT IT IT Photoshop Illustrator 1 IT imac 1 NTTi 2000 2001 53 40 2 --- -- -- -- -- -- -- 15
3 3 CI 34 34 34m3 4 1SSS 01 16 3 4
IT 24 IT SDASDA IT 9 IT IT IT 5 5 IT 4 IT 80 6 6 7 1 17
L 5 28 10 11 IT FM FM 1SSS 01 18 8
JR s559 4 E 8 ABC B 19 IT
1DC 7 5 8 SOS 110119 5 - FM IT ITIT 1SSS 01 20
45 9 1415 2002 9 5 3 21 IT 9 314
CanonPhotoStitch 31 11 12 3 CG 13 2 14 2 IT 1SSS 01 22 10 315 12 Canon PhotoStitch 3.1.12 11 3Canon PhotoStitch 3.1.1 13 2 13 ade
360 12 50 360 180 360 365 24365 3 IT 30 2 IT IT IT 23 IT IT
21 DPSPHS 10 11 JBTV 1 ID 30 1SSS 01 24
id-summithttp://idsummit.fishbone.tm/ 4 IT HP HP HP IT IT IT2 1CI IT 2 IT 25
2 1 2 IT 1SSS 01 26
112000 121145 11 3 2000114115 27
SHIN Joong Shik 1113 15000 CHO Yol 1SSS 01 28 KIMURA Hiroshi 1989 1.
2. 1. 2. 3. 4. 3. 4. 29
1SSS 01 OTA Yukio 1. 1-1 1949189 1-2 1-3 1949 1 2 10m 13m 1m 3.5m 4.5m 3 10m 4 3233m 52m 5 100m 3m100m 5m 6 7 33m52m 100m3m 100m5m 10 31 100m 2 50m 2 8 33m52m 1m 1.5m 3.5m 0.5m 1 2 3 30
2.5m 9 4 10 1110m 52m52m 10652m 106 5.3m 2-4 510 Coca Cola 2-5 3 300 5 4 4-1 2 3-1 199911 2-1 1949 4 1973 4600 1987 45 49 2-2 1996 4 1 2 2-3 13 8 50M a b 5 31
1SSS 01 KANG Woo Hyun RC 20011020 1. 600 2. 3. 4. 90 5. 85 6. 7. 8. 9. 3 32
10. 11. 2000114 33
1. 1-1 4 1-2 3 UU 1SSS 01 34 MIYAZAWA Isao GK
2. 5 5 2-1 35 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
1SSS 01 21 25 29 33 37 22 26 30 34 38 23 27 31 35 39 24 28 32 36 40 2-2 2-3 "Palm City" 2-4 2-5 3 3 3 3 3-1 36
41 45 42 46 43 47 44 48 7 49 50 51 52 3 3-2 3 37
1SSS 01 53 56 59 62 65 54 57 60 63 66 55 58 61 64 67 3-3 2000 16 38
1 PARK Kyoung Soon 1. 2 2. 19971001999 1000 1999250 1/4 Computer Industry Almantec1998 1 32 15 78 PC 5 PC 21998 5 10 3. 2 html htmlqa 2D3D REAL ServerVOD Server htmlflash TVADSL T345Mbps REAL ServerVOD Server 39
1SSS 01 SATO Masaru 1. OECD "STREETS FOR PEOPLE" PARCO pedestrian street GarrettEckbo "Urban Landscape Design" Gordon Cullen"TheConcise Townscape"1 Michael Laurie "An Introduction to Landscape Architecture" 2. Kevin Lynch"Managing the Sense of Region" 40
3. 4. 1975 GK 41
1SSS 01 MYOUNG Kwang Joo 1. 1 2 2. 1 2-1 4000 1945815 2-2 1970 2-3 1510 1910231913281929 34194197 1000 2-4 1 500 2-5 1950 1988 20006 10 ASEMAsia- Europe Meeting2002 3. 3-1 1 42
2 60 88 3-2 1 2 2 3 43 43 5 45 66 77 4. 6 5 3 7 2 4 1
1SSS 01 TAKEYAMA Ryozo 1. 1-1 23 2 20 = 1998 1-2 200019 19997 6 2. 2 1 2-1 20 400 2 3 2-2 10 913 4 12 44
2 34 3. 5 a b. 5 45
1SSS 01 Good Gestalt JEE Sang Hyan 1. 3 Takahashi Shigeko1995 Good Gestalt Kleitler & 2. Kleitler1978Shigenobu Kobayashi1998 Good Gestalt 1-a 1-b 1-a 1-b 46
3 3 1-c 3. David Marr 1-c Good Gestalt Laflacian Gaucian 2 Atteneave Good Gestalt T TJWillats1998Good Gestalt Good Gestalt 1 4. 15 6 2 Laflacian Gaucian 1GoodGestalt 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 2 15 15 Good Gestalt 15 T 47
1. 2. 2 2 3. 4km44m 101920 80 44m 5 15 19251012 1937511 3375 1920 4. 1926 5. 4 6. 1SSS 01 48 TSUJIMURA Tadashi TJ
49 7. 900m 3km 1620 8. 4 1 3 9. 3 8 10. 11. 2.5km 12. 3km 2 13. 2 10 111 OPA 3 14.
1SSS 01 100100 15. NANKAI 16. 12 50
51 1. 64 77455 ASEM 1999 2. 10 30 3 3. 4. KIM Jee Hyun
1SSS 01 52 1 2visualhierarchy 2 2-3 32-4 Jan Tschichold 4 5. 4 3 2 1
KOIZUMI Masako 9 1. 2 1011 3. 4. 9 1 2. 1 53
1SSS 01 2 3 5. 2 1 360 2 2 1 2 8 6. 7. 4 54
CHO Yol 1. 200010200087 3 750m 19 2. 21 3. 4. 5. 5-1 1 1-3 48.93 35.6 2 236 153348 KFC 3 <3> 5 4 351811 6-7 5-2 1 2 3 4 5 6. 55
1SSS 01 1 2 3 4 9.01% 35.60% 7.20% 19.92% 24.03% 38.63% 14.83% 15.25% 42.06% 48.93% 57.20% 80.08% 37.34 51.70 33.47% 41.53% 43.22% 5 6 14.83% 37.34% 31.76 14.83% 24.58% 11.60% 11.29% 18.42% 43.64% 11.29% 35.34% 38.14% 39.18% 37.29% 30.51% 37.93% 51.77% 34.95% 9.73% 7.52% 30.98% 7 14.75% 25.68% 32.52% 27.05% 15.65% 20% 35.11% 25.95% 23.29% 14.86% 33.14% 32% 6-1 1 2 3 4 6-2 1a 2b A 90 7. 1 2 3 56
7 5 5 10m3m 3 23 3 100 57
4 10 12 5 CI CI 2 22 3 5 2 5 40 41 1SSS 01 58
2 8 8 5RYGBP 8 2 SD 8 8 20 8 12 24 12 1 1150200 8 2 3 CI 59
2 2 2 RGB 5 1SSS 01 60
2 2 2 61
1SSS 01 Sign Munhwa 1145 1949 www.baxic.or.kr 2 RC GK Sign Munhwa260 x 376mm 62
Good Gestalt TJ 2 Mini Interview Communication Communication 1989 11 16 3 63
4 5 1132 2 1SSS 01 64 111 12:20KAL/13:30 13:45 2 TowerHotel 1 112 240 2 1405 3 3 1 2 4
6 2 7 1988 7 1141 810 3 9 1152 8 2 116 10:20KAL 65 6 5 7 8 9
1SSS 01 11 2200251 2 1 131130 A41 2 2 3 5,000 5,000 5,000 13 14 14 5,000 12,000 24,000 14 5,000 10,000 20,000 13 IT 14 13'02 1361 84 9 A411820513 12 A BCD pixel A 188 x 40 mm B 58 x 80 mm 571 x 797 pixe C 122 x 80 mm 1,200 x 797 pixel D 58 x 40 mm 571 x 394 pixel 66
1 SSS 01 13720 300-0007 6-28-8 305-8754 1-1-1 FAX 0298-53-2822 67
2001 JAPAN SOCIETY FOR SCIENCE OF SIGNS http://cookie.geijutsu.tsukuba.ac.jp/sss/ 1989 E-mailsss@geijutsu.tsukuba.ac.jp 305-8574 1-1-1 Tel & Fax 0298-53-2822 l07-0062 1-4-2 4F Tel 03-5413-7714 Fax 03-5413-7716 01 1 13 CI IT 815-8540 4-9-1 Tel Fax 092-553-4504 933-8588 180 Tel 0766-25-9187 Fax 0766-25-9215