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Louis W.Stern and Adel I.EL-Ansary, Marketing Channels, 4th ed. Prentice-Hall, Inc., 1992, p.270 Erin Anderson and Barton Weitz, Deteminants of Continuity in Conventional Industrial Channel Dyads, Maeketing Science, Vol.8, No.4, 1989, Robert M.Morgan & Shelby D.Hunt, The Commitment-Trust Theory of Relationship Marketing,
Journal of Marketing, Vol.58, July, 1994